Digital Marketing Blog

Google’s Quality Score is a ranking the search engine applies to keywords to improve the quality and relevancy of its ads and enhance user experience. It matters because the higher your Quality Score is, the better your ad position will be.

Concerned about how cookie-less tracking can affect your digital marketing campaigns? Read more around surviving ITP & GDPR in a cookie-less world, from Maria.

The new metrics also give us greater, deeper insight into both audience reach (Impression Share) & share of voice (Search IS) that have direct influence on CPA.

A perk of working at Indago is the first-hand learnings from industry experts & my first time to do so came quickly as Google invited us to tour their Sydney HQ.