Search Engine Optimisation

SEO Services and Products

What Is SEO and Why Is It Important?

Search engine optimisation (SEO) refers to optimising a website the make them more visible on search engines like Google, Bing and Yahoo. SEO aims to obtain a higher rank for keywords that are relevant to your business. The ultimate goal is to attract high intent organic traffic to your site to drive more sales, web leads, calls, etc.

Traits of a well optimised site:

  1. Meets the technical requirements outlined by the search engines as far as speed, structure, security, etc.
  2. Provides customers with a great user experience (UX).
  3. Contains well-researched and quality content.
  4. Has inbound links from other quality websites.

SEO has always been a critical component to the online success of businesses. Brands that employ SEO best-practices yield low cost, high-quality sales and leads.

What Is SEO and Why Is It Important?

SEO at Indago Digital

There is no guesswork in effective search engine optimisation. Sites that outrank their competitors base their SEO strategies on detailed research and data. At Indago Digital, our approach is data-driven and implemented using our tried-and-tested methodology.

Where technologies don’t exist we build proprietary ones to yield market-leading results for our clients.

We’ve also invested years in perfecting our ever-evolving auditing process to ensure every strategy is tailored to the client’s unique ROI objectives, market vertical and investment level.

All of this is brought together by the great relationships we have with our clients to ensure maximum buy-in at all levels. Above all we believe in total transparency and collaboration.


  • Aravind Balasubramaniam
    Aravind Balasubramaniam
    4 months ago
    Senior Marketing Manager - Nestle Professionals;

    The SEO service provided by INDAGO DIGITAL has been of exceptional quality. Our online properties have become more customer centric and effective at getting the right exposure, our content has become successful at engaging the right B2B stakeholders and all of these improvements have occurred within a short span of time. Indago Digital is a fantastic agency to work with!

  • Larissa Kogan
    Larissa Kogan
    53 years ago
    Digital Producer - NGS Super;

    We just entered into our second year contract with Indago for a broad number of digital marketing services including SEO, Google Ads and paid social. The service and quality of product from Indago is great and I look forward to working with them throughout this and subsequent years.

  • Karen Lewis
    Karen Lewis
    53 years ago
    Head of Digital - Employsure ;

    When I started at Employsure, Indago Digital were already running our SEO campaign and with strong results. Since then we’ve started to work even more collaboratively, we have embarked on some innovative projects and the results have been even better. They employ good people who are keen to work hard and know their stuff when it comes to SEO.

  • Jessica Monk
    Jessica Monk
    53 years ago
    Senior Marketing Manager - ADT Security;

    The team at Indago Digital have been great to work with. They have been patient, supportive, personable and resilient through numerous business transformations at ADT. Their knowledge of our business from the people working on our account right up to the MD has been impressive. I am incredibly grateful for their honesty and client centric approach.

  • Steven Small
    Steven Small
    53 years ago
    Senior Marketing Manager - Hudson Recruitment;

    I’ve never had such a high level of engagement from an SEO agency, with such a great level of service – and I’ve worked with a few! Indago have answered all our questions especially when walking us through the tech audit, which I’ve quite literally never witnessed before. We are extremely happy with how things are progressing.

  • Rebecca Zeitunian
    Rebecca Zeitunian
    53 years ago
    Executive Manager, Content and Communities - Business Australia;

    We have been working with Indago on the launch of our new website and brand; Business Australia. The team have been super accommodating to work in the flexible nature that content requires, especially considering recent events, with a focus on driving traffic and conversions. The results have been outstanding, and their client services is on point. Looking forward to working with Gary and the team as we head into FY21.

Happy SEO Clients

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