What Is SEO and Why Is It Important?
Search engine optimisation – or SEO in short – is the art of optimising your website for search engines like Google, Bing and Yahoo, in order to rank higher for relevant keywords. The ultimate goal is to increase relevant organic traffic that meets your target goal. Whether that be driving more sales, web leads, phone calls or maybe just the correct audience.
A site that is well optimised will be 1) technically sound from a search engine perspective 2) provide your customers with a great user experience or UX 3) contain well researched and quality content 4) have inbound links from other quality websites.
SEO has always been a critical component to the online success of businesses. Brands that employ SEO best-practices yield low cost, high-quality sales and leads.