Search Engine Optimisation

SEO Agency Sydney

What Is SEO and Why Is It Important?

Search engine optimisation – or SEO in short – is the art of optimising your website for search engines like Google, Bing and Yahoo, in order to rank higher for relevant keywords. The ultimate goal is to increase relevant organic traffic that meets your target goal. Whether that be driving more sales, web leads, phone calls or maybe just the correct audience.

A site that is well optimised will be 1) technically sound from a search engine perspective 2) provide your customers with a great user experience or UX 3) contain well researched and quality content 4) have inbound links from other quality websites.

SEO has always been a critical component to the online success of businesses. Brands that employ SEO best-practices yield low cost, high-quality sales and leads.

What Is SEO and Why Is It Important?

SEO at Indago Digital

Great SEO isn’t based on guesswork, it’s based on detailed research and data. At Indago Digital, we believe in strategies that are data-driven and are guaranteed to work.

Where technologies don’t exist we build proprietary ones to ensure our product is world leading and our clients’ results market leading.

We’ve also invested years perfecting our ever-evolving auditing process to ensure every strategy is tailored to the client’s unique ROI objectives, market vertical and investment level.

All of this is brought together by the great relationships we have with our clients to ensure maximum buy-in at all levels. Above all we believe in total transparency and collaboration.

SEO Testimonials

Successful Stories

  • Karen Lewis
    Karen Lewis
    50 years ago
    Head of Digital - Employsure ;

    When I started at Employsure, Indago Digital were already running our SEO campaign and with strong results. Since then we’ve started to work even more collaboratively, we have embarked on some innovative projects and the results have been even better. They employ good people who are keen to work hard and know their stuff when it comes to SEO.

  • Sandra (Nathaniel) Wills
    Sandra (Nathaniel) Wills
    50 years ago
    Digital Marketing Manager - Noble Oak Life ;

    We always bought into the fact that SEO was a critical channel for us to be investing into but hadn’t had the success we were hoping for through other agencies. Although we’ve a long way to go the early signs are positive. SEO sessions and conversions are up! We’ve now decided to use their PPC services as well.

  • Emily Jane Stevenson
    Emily Jane Stevenson
    50 years ago
    Digital Marketing Manager - The Merivale Group ;

    Like any relationship, it’s important that you put your best foot forward. The on-boarding process with indago digital has been the most seamless I’ve experienced, and we’ve been impressed with the results they’ve been driving.

  • Jeremy Reitman
    Jeremy Reitman
    2 years ago
    Director, Digital Marketing - Expedia ;

    We’ve worked with Gary & Indago from day one. They’ve been instrumental in helping bring the Helloworld brand to life online through various performance marketing means. Their team of experts focused on everything digital from paid search, organic (SEO), mobile web/app, analytics, re-targeting. Unlike most other agencies, Indago felt like a direct extension to the core helloworld team & elected to be involved in strategic meetings to achieve the desired results.

  • Tim Connew
    Tim Connew
    50 years ago
    Digital Marketing Manager - Contiki Holidays ;

    We moved to indago digital as we wanted an agency who would provide us with the support and face to face time we require. We’re a brand that employs customer-centric people and wanted an agency that held those same values. After six months of working with indago, we now have an agency who shares our values and is driving our business forward through proven expertise and hard work.

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