Bing Ads

Bing Ad Agency

Are you looking to drive traffic or conversions? Microsoft Advertising is your campaign’s optimal second home.
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Unlock the power of Bing Ads

Bing advertising is the key to boosting your brand’s digital presence.

Why do you need Bing Ads?

Microsoft is a significant player in the Australian search engine landscape and offers a compelling alternative for businesses looking to connect with active consumers.

Operating on Microsoft Ads is remarkably similar to the process on Google.

While Google captures the lion's share of traffic and ad spending among search engines, Microsoft advertising offers users a cost-effective avenue to acquire customers, even on a grand scale.

The affordability of Bing ads makes it a straightforward growth opportunity for businesses already running Google Ads campaigns.

With our expertise as a leading Bing ads agency, we can seamlessly navigate the Bing sphere, ensuring your business leverages advertising to maximise customer acquisition potential.

$36.5M
Invested
4
search engines utilised
17
countries targeted
9
years Bing partner

Meet your new Bing Ads agency

Australian-based and independently owned, Indago has the region’s strongest SEM offering with a highly-experienced team that helps our clients drive outstanding results.

Technological understanding

Our strong technical understanding is the cornerstone of our operational philosophy.

This profound understanding equips us to navigate the digital landscape and catalyse the advancement of your business goals.

By harnessing this expertise, we accelerate your trajectory and foster an environment where tracking and reporting on outcomes that truly matter to your business becomes the norm.

Client-focused strategy

To ensure that our approach is client-focused, we strictly limit the number of clients per team member.

This strategy guarantees that your business receives the dedicated attention it needs.

We firmly believe in the value of direct, open communication.

We collaborate with you through frequent and meaningful dialogue, ensuring we regularly report and give feedback on your project.

Industry experience

As a Google Award-Winning Premier Partner, we stand proudly within the top 3% of Australian agencies.

This prestigious status provides exclusive access to groundbreaking beta products and innovations not yet available to the general advertising public.

This early access allows us to craft pioneering strategies, giving our clients a competitive edge in the digital landscape.

Our process

Indago's Bing Ads management service is built around a precise methodology to guarantee top search engine visibility for your website.

1. Meeting

To deliver impeccable support and guidance to our clients, we provide comprehensive research that encompasses keywords and market factors and harmonises seamlessly with their industry.

We incorporate an in-depth understanding of industry-specific trends and advanced data analysis techniques to stay updated with the latest developments. This ensures our clients get the most up-to-date insights, empowering them to drive success and maintain a competitive edge.

Our dedication to delivering detailed and thorough research sets us apart and enables us to offer our clients a unique and tailored service.

2. Analyse results

Comprehensive testing helps us effectively evaluate and comprehend all the relevant outcomes that can and should be measured in Microsoft Ads.

Our approach delves deep into the metrics and data offered by Microsoft Ads, enabling us to understand the value your campaigns generate.

This systematic approach extends beyond analysis; it's an investment in understanding the intricacies of each campaign. We assess what has been achieved and lay a robust foundation for future endeavours.

By evaluating outcomes, we provide our clients with the knowledge and insights to make informed decisions and drive their businesses forward.

3. Craft your campaign

Following a thorough exploration and analysis, our team of SEM experts diligently works to construct a meticulously crafted and logical structure.

This structure ensures optimal optimisation and reporting and enhances the overall effectiveness of your Microsoft Ads campaign.

Through strategic planning and meticulous organisation of campaign elements, we enable you to target your desired audience efficiently, optimise available resources, and accurately measure results.

This detail-oriented approach ultimately helps us achieve your campaign goals and drive impactful outcomes for your business.

4. Evaluate progress

To optimise performance and achieve desired outcomes, it is crucial to compare results to key performance indicators (KPIs) and identify areas for improvement within your Microsoft Ads account.

This analysis spans vital growth pillars, including budget allocation, ad copywriting, creative approaches, and audience targeting.

By evaluating these aspects thoroughly and meticulously, the goal is to distil your objectives into actionable steps, ultimately driving resounding success in your advertising campaigns.

A comprehensive understanding of each component allows for strategic adjustments and fine-tuning, ensuring that every aspect of the campaign aligns with your goals and maximises your return on investment.

5. Iterate

After conducting a comprehensive campaign evaluation, we proactively schedule meetings with our valued clients.

During these discussions, we delve into the profound impact of our advertising efforts and consult with our esteemed platform partners to seek expert advice on upcoming products and market research.

The invaluable insights obtained from these consultations play a vital role in our endeavour to develop strategic builds and tactics.

Ultimately, we aim to formulate a comprehensive and robust long-term strategy that aligns perfectly with your objectives and aspirations, ensuring the continuous success of your Microsoft Ads campaigns.

Explore our related PPC services

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Our recent SEM projects

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From our clients

Our track record speaks for itself.
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Meet our team

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Frequently Asked Questions

Does Microsoft have an ad network?

Retailers now have the seamless opportunity to integrate with the Microsoft Advertising Network, effortlessly generating incremental sales and retail media revenue through high-quality ads. This network offering benefits retailers with private retail media marketplaces and unlocks additional high-margin revenue streams. Experience the power of this integration and maximise your potential for success.

How does Microsoft ad work?

As an advertiser, you can set the bid amount for keywords, representing the price you will pay for each ad click. Subsequently, when a user performs a search on the Microsoft Search Network, an auction takes place to determine the advertisements that will be displayed and their position on the popular search engine results page.

Is Bing Ads and Microsoft Ads the same?

Is Microsoft Advertising synonymous with Bing Ads? Indeed, Bing Ads underwent a rebranding in 2019 and emerged as Microsoft Advertising. This move preceded Microsoft's decision to rebrand the adwords in the Bing search engine as Microsoft Bing in 2020.

Is Microsoft Advertising better than Google?

These statistics provide insights into the performance of ads on two platforms. Regarding clickthrough rate (CTR), Microsoft Shopping ads outperform Google with a 45% higher CTR. Additionally, Microsoft Shopping Ads boast a 30% lower average Cost-Per-Click (CPC) compared to the Google shopping side. This data highlights the effectiveness and cost-efficiency of Microsoft Shopping ads as a paid advertising strategy compared to Google.

Do companies still use ad agencies?

The allocation of advertising funds is increasingly shifting towards digital platforms such as email marketing, social media, paid search, and programmatic ads. This trend has led to the emergence of digital marketing agencies experiencing significant growth. However, it is worth noting that numerous traditional advertising and creative agencies are also adjusting their strategies to align with the digitally-focused landscape.

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