Luke Ashmore-Delaney

Head of Performance

Professional

Drawing on his psychology degree, Luke is at home among statistics and numbers. He approaches his role with equal parts enthusiasm and realism, forever trying to walk the line between finding unexplored opportunities and being swept up in the hype.

He enjoys working with clients and understanding their business and is known as a direct communicator who will always be upfront about what he thinks is in the client's best interests.

Personal

Luke is a keen fan of NRL (though unfortunately a fan of the Tigers) who will always be seen on the hill at Leichhardt Oval.

He can be found playing tennis or squash on weekends, and if he's being well-behaved, also in the gym and at yoga during the week.

Luke is also a sucker for live music, particularly metal gigs, and luckily lives within walking distance of Crowbar in Leichhardt.

Education

Luke has an Honours Degree in Bachelor of Liberal Arts & Science from the University of Sydney, majoring in Psychology.

He also achieved a MFA Digital Foundations Certificate I & II, and Python Programming 1A & 1B from the Centre for Continuing Education.

Luke has also won the Google Performance Honours All-Star Award in 2019 and 2020.

Portfolio

Explore Luke's latest articles

Latest events in digital marketing

Luke Ashmore-Delaney - 5 min read

What is Google's Quality Score and Why Does It Matter?

Luke Ashmore-Delaney - 5 min read

Ultimate guide to advertising on Bing

Luke Ashmore-Delaney - 12 min read

Paid Social and Display – Webinar

Luke Ashmore-Delaney - 4 min read

Automatic grouping with keyword planner's 'refined keywords' update

Luke Ashmore-Delaney - 4 min read

Learn how to win on YouTube with our creative guide

Luke Ashmore-Delaney - 8 min read

COVID-19’s Impact on Consumer Search Marketing – Behaviour & Intent

Luke Ashmore-Delaney - 9 min read

Advanced Dynamic Search Ads Tactics – A Marketer’s Guide

Luke Ashmore-Delaney - 3 min read

Google Ads Editor Update 1.0

Luke Ashmore-Delaney - 2 min read

Losing one of Google's oldest ad metrics - the average position

Luke Ashmore-Delaney - 10 min read

Using custom variables for enhanced conversion measurement

Luke Ashmore-Delaney - 7 min read

Is First The Optimal SEM Brand Position? A Guide to Brand SEM Marketing

Luke Ashmore-Delaney - 4 min read

Using Google's DoubleClick Search to Manage & Maximise Your Paid Search Potential

Luke Ashmore-Delaney - 9 min read

Handover notes: What they should include for continued campaign success

Luke Ashmore-Delaney - 5 min read

Indago Digital Bags Another Five Clients

Luke Ashmore-Delaney - 2 min read

Which Google AdWords Match Types Should My Campaign Use?

Luke Ashmore-Delaney - 5 min read

The Perils of Google Adwords Over Automation

Luke Ashmore-Delaney - 5 min read

Do You Want Your Competitors' AdWords Data for Free?

Luke Ashmore-Delaney - 3 min read

How to Build a Great Google Adwords Campaign

Luke Ashmore-Delaney - 5 min read

The Immediate Effect of TV on Paid Search

Luke Ashmore-Delaney - 3 min read

Account Level Quality Score

Luke Ashmore-Delaney - 2 min read
Team members thinking together

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