Luke Ashmore-Delaney
Professional
Drawing on his psychology degree, Luke is at home among statistics and numbers. He approaches his role with equal parts enthusiasm and realism, forever trying to walk the line between finding unexplored opportunities and being swept up in the hype.
He enjoys working with clients and understanding their business and is known as a direct communicator who will always be upfront about what he thinks is in the client's best interests.
Personal
Luke is a keen fan of NRL (though unfortunately a fan of the Tigers) who will always be seen on the hill at Leichhardt Oval.
He can be found playing tennis or squash on weekends, and if he's being well-behaved, also in the gym and at yoga during the week.
Luke is also a sucker for live music, particularly metal gigs, and luckily lives within walking distance of Crowbar in Leichhardt.
Education
Luke has an Honours Degree in Bachelor of Liberal Arts & Science from the University of Sydney, majoring in Psychology.
He also achieved a MFA Digital Foundations Certificate I & II, and Python Programming 1A & 1B from the Centre for Continuing Education.
Luke has also won the Google Performance Honours All-Star Award in 2019 and 2020.
Portfolio
The Pitfalls of AI Art: Testing PMAX's AI Assets
Latest events in digital marketing
What is Google's Quality Score and Why Does It Matter?
Ultimate Guide to Advertising on Bing
Webinar: Paid Social and Display
Automatic grouping with keyword planner's 'refined keywords' update
Learn how to win on YouTube with our creative guide
COVID-19’s Impact on Consumer Search Marketing – Behaviour & Intent
Advanced Dynamic Search Ads Tactics – A Marketer’s Guide
Google Ads Editor Update 1.0
Losing one of Google's oldest ad metrics - the average position
Using Custom Variables for Enhanced Conversion Measurement
Is 1st Really the Best SEM Brand Position?
Maximising Your Paid Search Potential with DoubleClick Search
Handover Notes: What's Needed for Continued Campaign Success
Indago Digital Bags Another Five Clients
Which Google AdWords Match Types Should My Campaign Use?
The Perils of Google Adwords Over Automation
Do You Want Your Competitors' AdWords Data for Free?
How to Build a Great Google Adwords Campaign
The Immediate Effect of TV on Paid Search
Account Level Quality Score
