Performance

Performance Marketing Agency

Performance marketing underpins all marketing campaigns, driving cost-efficient leads and sales.
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Power up your digital performance

A robust strategy is the cornerstone to elevate your brand's online presence and drive conversions.

How does performance marketing work?

In the modern digital landscape, performance marketing has become the cornerstone of many successful strategies.

The evolution of marketing channels has been marked by a continuous effort to enhance their effectiveness and transparency.

All marketing channels have had to adapt and augment themselves to deliver better performance and provide increased transparency regarding their impact and outcomes.

The imperative drives this shift to justify marketing investments and demonstrate the real value that marketing efforts bring to organisations.

9
yrs
4
search engines used
+8.3M
keywords bid on
7
search engine awards

Why choose us for your performance marketing?

Australian and independently owned, Indago's performance services are lead by a highly-experienced team driving outstanding results.

Performance marketing specialists

Indago isn't just another marketing agency; we specialise in performance marketing.

By focusing on clients' acquisition budgets rather than being confined by the limitations of their branding budgets, we can deliver results that directly impact their growth and success.

Performance marketing is about generating tangible, measurable outcomes, and that's exactly what we excel at.

We understand that in today's competitive landscape, businesses need more than just a strong online presence – you need conversions, leads, and sales.

Industry experience

We take great pride in the expertise of our team. We've gathered some of the country's most experienced and respected practitioners to form our marketing powerhouse.

Our team have honed their skills through years of hands-on experience and have been recognised with multiple Google Premier Partner awards.

Our Google Premier Partner status is a testament to the exceptional results we consistently deliver to our clients and is a driving force behind our ability to execute successful campaigns that make a lasting impact.

Versatility across channels

One of the core principles of our approach is versatility. Unlike agencies aligned with a single performance channel, we pride ourselves on running campaigns across various channels. This diversity in our channel approach allows us to tailor our strategies to the unique needs of our clients.

We understand that there's no one-size-fits-all solution in performance marketing. What works for one business may not work for another.

That's why we take a holistic view, assessing which channels best serve our clients' goals. Whether it's search, social, email, or any other performance channel, we have the expertise and adaptability to design and implement a strategy that drives success.

Data-driven insights

Indago is committed to staying at the forefront of marketing technology.

We're proud to be technology-agnostic, meaning we're not tied to specific tools or platforms. This flexibility allows us to pick the best technology stack for the job.

Our technology choices enable us to report on direct or attributed conversions, giving us a deep understanding of how all channels are performing.

We leverage data-driven insights to fine-tune our strategies, make data-backed decisions, and continually optimise campaigns for peak performance.

By staying on the cutting edge of marketing technology, we ensure our clients benefit from the latest advancements and innovations.

Our process

Indago's performance marketing service is built around a precise methodology to guarantee top search engine visibility for your website.

1. Understanding your goals

In any performance campaign, setting targets is the foundational step.

At Indago, we engage closely with our clients to deeply understand their business. We explore the intricacies of their operations and collaboratively define the specific targets required to achieve their business goals.

Our primary focus is always on Return on Investment (ROI) and acquiring high-quality, loyal customers.

By establishing clear and achievable targets, we provide a roadmap that guides our process and ensures each strategy aligns with our client's objectives.

2. Media planning

Effective media planning is the linchpin of our performance marketing strategy. We combine a holistic approach with data-driven insights to develop a comprehensive media plan spanning 6 to 24 months.

This plan is not a static document but a dynamic blueprint that reflects the evolving landscape of the business and its market.

Our media planning process involves a deep dive into various aspects, including:

  • Understanding business targets and objectives.
  • Analysing competitor spending to identify opportunities and competitive advantages.
  • Assessing internal capabilities to leverage strengths and mitigate weaknesses.
  • Factoring in seasonality to ensure that campaigns are timely and relevant.

3. Implementation

Armed with a well-structured media plan and clearly defined targets, the implementation phase comes into play.

We understand that a diverse mix of relevant channels is often required to reach our clients' target audiences effectively at the optimal stage of their customer journey. We select and execute campaigns across numerous channels to ensure we connect with customers at the right place and at the most opportune moments.

This involves taking a well-thought-out plan and bringing it to life, executing it precisely and ensuring each element aligns with your overarching strategy.

4. Optimisation

In performance marketing, perfection isn't a one-time achievement; it's an ongoing pursuit. No matter how meticulously researched and flawlessly executed a campaign, it will always benefit from continuous optimisation.

This process involves fine-tuning various aspects, such as:

  • The channel mix to ensure the right balance of outreach
  • Adjustments within each channel, including daily, weekly, and monthly evaluations.
  • Ongoing analysis and adaptation in response to evolving market dynamics.

Optimisation is not just a best practice; it's necessary to achieve the best results. At Indago, we commit to the long-term success of our clients by diligently and continuously refining our strategies to maximise performance and ROI.

Explore our related services

Our range of strategy services means we’re ready to handle whatever comes our way.

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Training

Transform your marketing game- unlock your brand's potential with our training.

Our recent projects

Discover how our services have helped these global brands achieve next-level growth.

From our clients

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Meet our team

Discover what our performance marketing consultants could do for you.

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Frequently Asked Questions

What are the benefits of a performance marketing agency?

Growth marketing consulting services offer a multitude of benefits. Firstly, it provides trackable and measurable results, ensuring that advertisers and marketers only pay for successful transactions. Additionally, performance marketing expands your advertising reach, allowing you to tap into a wider audience and stimulating business growth.

Moreover, it diversifies your revenue stream, providing stability and growth opportunities. Lastly, affiliates bring innovation and creativity to your marketing efforts, enhancing your overall strategy. Embrace the advantages of performance marketing and unlock new possibilities for your business.

How do you evaluate a performance marketing agency?

Assess their professionalism by observing their responsiveness to emails and phone calls, in-person meetings, and the clarity and thoroughness of their service proposal. Subsequently, request a contract that outlines deliverables, cost, and performance metrics.

Is performance marketing worth it?

If you aim to expand your online presence, achieve your business goals, and optimise marketing spend, then performance marketing is a growth strategy worth considering.

What is the difference between affiliate marketing and performance marketing?

Performance marketing strives to optimise return on investment (ROI) by emphasising measurable and trackable results. One of its forms is affiliate marketing, wherein businesses collaborate with affiliates or publishers to promote their offerings in exchange for a commission.

What is the goal of performance marketing?

Performance marketing has a broader objective of enhancing overall company performance. Instead of solely compensating the marketing agency for sales of a specific product (like Google ads services, for example), the retailer pays based on the affiliate's achievement of a desired result, which aligns with the campaign's objectives. This approach ensures that the desired targets are met and maximises the effectiveness of the marketing strategy.

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