Kara Liu

Paid Search Executive


While studying Commerce, Kara recognised early on that investment banking wasn't her true calling.

She made a decisive move to delve into the realm of digital marketing and has since found her passion. She has experience in social media management, monitoring performance and market analysis.

She boasts a diverse professional background with qualifications in finance (GARP, FRM), real estate and fashion (participated in an exchange program at HEC Paris focusing on luxury management).


As an avid diver and snorkeler, Kara loves all things adventure and she's determined to obtain her paragliding licence before she turns 30.

Kara also loves travelling and has ticked off 106 cities across 21 countries so far. She is passionate about rock music and loves move music.


Kara has studied a Bachelor of Commerce majoring in Finance and minoring in Business Analytics at the University of Sydney Business School. She has certifications in Google Ads and Meta Ads.


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