Link Building

Our Link Building Services

Indago specialises in high-quality, white-hat link-building strategies to enhance your website’s SEO and drive more organic traffic.
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Unlock the power of link building

Discover how Indago's Sydney-based link SEO building services can bolster your brand authority and revolutionise your website's reach.
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Why invest in link building services?

A key indicator of your website’s authority is the number of backlinks it has from reputable sites, but earning these links organically can feel like an uphill battle.

That’s where Indago steps in. We specialise in the art of link building, helping your site earn backlinks naturally — without spammy or manipulative tactics.

Our approach focuses on:

  • Genuine partnerships: Building real relationships with reputable sites.
  • Compelling PR strategies: Crafting stories that attract attention.
  • High-quality content: Producing content that earns trust and engagement.
15M
AU keywords tracked
19
countries we service
169M
webpages crawled
15
different CMS platforms

Why we're your link building agency

Sydney-based and independently owned, Indago's premium SEO link building services drive outstanding results.
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Tailored link strategies

Our strategic process is designed to fortify your online presence by examining your competitors’ link profiles to identify high-quality links they’ve secured.

But we don't stop there.

Our multifaceted approach employs various cutting-edge techniques, including our patented brand mentions. These create buzz around your brand, enhancing recognition and trust in digital spaces.

Data-driven approach

At Indago, data is at the heart of our link building services. We focus exclusively on organic, non-paid, and white hat techniques to build your website’s authority on a solid foundation.

Our data-driven methodology includes:

  • In-depth analysis: We uncover valuable insights into your competitors' link-building strategies.
  • Industry trends: We assess data on content performance and authoritative sites within your niche.
  • Informed decisions: Every link we secure is backed by comprehensive research, maximising your chances of elevating organic traffic.

Proven sales experience

Indago boasts a dedicated team of sales professionals who specialise in acquiring valuable links for your site.

Instead of relying solely on traditional SEO strategies, we leverage skilled sales tactics, advanced CRM systems, and effective outreach processes.

As a result, our conversion rate is exceptionally high, leading to a significantly lower cost per link compared to industry standards.

What techniques are used in link building?

A high-quality link-building strategy requires time, planning and a methodical approach.
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Leverage your digital PR

A link-building specialist can identify relevant media outlets and build relationships with key publications. These relationships are not only crucial for link sharing but can also lead to collaborations, referrals, and other opportunities beyond just link building.

Distribute content on your behalf

A link-building specialist can help spread various content formats like blogs, infographics, videos, and reports to sites that will promote them.

Broken link building

This technique involves updating content that external sites are linking to but is no longer available on your site. The broken link is either recreated or redirected to an alternative page, resulting in a revived link and valid content.

Brand mention link requests

Link-building specialists can contact sources that mention your brand and kindly request a link to enhance the referral value of mentions.

Our link building process

Indago's SEO link building services are built around a precise methodology. Every step is engineered for real-world results that leave a lasting impact.
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1. Competitor research

We leverage tools like Ahrefs to extract links from your top-ranking competitors. This data is organised in a database for easy visualisation and analysis, ranking links by website quality and type.

With this comprehensive understanding of your competitors’ link profiles, we can craft an effective strategy that propels your website’s performance.

2. Link DNA analysis

The ideal backlink profile is directly tied to your target keyword.

By analysing the link profiles of top-ranking sites in your niche, we uncover the "link DNA" that enables you to dominate search engine results pages (SERPs).

3. Quick wins

SEO efforts typically take time to show results, but at Indago we also recognise the power of quick wins. Our data-driven approach identifies immediate opportunities, such as:

  • Skyscraper technique: Analysing and replicating competitor backlinks for quick link authority gains.
  • Converting brand mentions: Turning brand mentions without links into valuable backlinks.

These quick-win SEO techniques help accelerate your website's visibility and organic growth.

4. Ongoing link acquisition

Link acquisition is a collaborative effort involving your SEO, marketing, and PR teams. We recommend integrating link-building into all PR and advertising initiatives.

By working with teams like procurement, we can leverage supplier relationships for additional link opportunities.

Remember, consistently producing high-quality, well-researched content is key. This not only establishes you as a trusted voice in your industry but also attracts more organic backlinks, enhancing your site's authority and supporting your long-term digital marketing strategy.

Explore our SEO services

Our suite of SEO services means we’re ready to handle whatever comes our way.
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Keyword research

Transform searches into success stories by leveraging high-intent keywords.

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Competitor analysis

Outsmart your market, anticipate trends and pivot fast with data-driven insights.

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Technical audit

Dig deeper to fix behind-the-scenes issues like crawlability and page speed.

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Website migration

Safely preserve your traffic and rankings when moving your brand to a new site.

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Content development

Reach the right customer at the right time with compelling, keyword-rich copy.

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Reporting

Get clarity on your performance with reliable updates and digestible data.

Our recent link building projects

Discover how our link building services have helped these global brands achieve next-level organic growth.

Real stories, real results

The real measure of our success? Our clients say it best.
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Meet our team

Discover what our link-building experts could do for you.
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Our latest SEO articles

Recent news & expert guides
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Why Link Building Still Matters For Enterprise-Level Websites

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Frequently Asked Questions

Is link building worth it?

Absolutely, link building is worth it. Quality backlinks not only enhance your site's authority but also improve your search rankings, driving more traffic your way. Sure, it takes time and effort, but the payoff is undeniable. If you're serious about growing your online presence, link building is a must!

What is link building service?

A link building service helps improve your website's authority by acquiring backlinks from reputable sites. These backlinks signal to search engines that your content is trustworthy and relevant, boosting your rankings. At Indago, we focus on organic, high-quality link acquisition through genuine partnerships, compelling content, and strategic outreach.

Do backlinks really help SEO?

Yes, they absolutely do! Link building is one of the most effective ways to boost your website's ranking and visibility in search engine results pages (SERPs).

However, the landscape has evolved, requiring a more strategic, creative, and ethical approach to securing those valuable links. At Indago, we focus on building high-quality, genuine backlinks that enhance your site’s authority and performance.

How much does a good backlink cost?

The cost of a good backlink can vary widely, typically ranging from $100 to several thousand dollars, depending on the site's authority and niche.

However, it's essential to prioritise quality over price. Investing in reputable sources that align with your industry will yield better long-term results than chasing low-cost options that may not offer real value.

What does a link builder do?

A link builder secures backlinks to boost your website's authority by researching competitors, identifying quality linking opportunities, and reaching out to relevant sites.

What is the best link building approach?

The best link-building approach is all about creating content that resonates with your audience. By crafting high-quality, link-worthy resources tailored to their interests, you increase the chances of earning backlinks. Promote this content strategically and build relationships within your industry to boost visibility and authority.

Is link building a part of SEO?

Yes, link building is a crucial tactic in search engine optimisation (SEO) as it signals to Google that your site is a high-quality resource deserving of citation. As a result, websites with a greater number of backlinks often achieve higher rankings.

How much should I pay for link building?

Link building demands considerable resources, including content creation, prospecting, and outreach. At Indago, we streamline this process using our cutting-edge technology, allowing you to scale your efforts efficiently while keeping costs in check. With us, you can maximise your link-building impact without breaking the bank.

Are paid backlinks worth it for SEO?

Generally, paid backlinks aren't advisable for SEO. While they may provide short-term gains, they often come with risks, like penalties from search engines for manipulative practices. Instead, focus on earning organic, high-quality backlinks through genuine content and outreach. This approach builds sustainable authority and trust over time, which is far more beneficial for long-term SEO success.

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