YouTube Paid Advertising

YouTube Paid Advertising

With one billion users and 122 million daily viewers, YouTube advertising is the path to reaching millions.
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Unlock the power of YouTube paid advertising

Advertising on YouTube is the key to boosting your brand's digital presence.

Why do you need YouTube Ads?

With an extraordinarily diverse and highly engaged user base, YouTube videos offer advertisers a golden opportunity to tap into an audience that spans the globe.

As a member of the Google family, this platform derives immense advantages from its symbiotic relationship with Google, inheriting a treasure trove of rich audience data.

The true beauty of YouTube advertising lies in its versatility. Advertisers can utilise various messaging forms, catering to a spectrum of marketing objectives and strategies.

Whether you aim to educate your audience with in-depth, long-form content or seize their attention with concise, action-oriented offers, YouTube provides the canvas to paint your brand's unique story.

$36.5M
Invested
4
search engines utilised
17
countries targeted
9
years meta partner

YouTube ad campaigns, done differently

Australian-based and independently owned, Indago has the region’s strongest paid advertising offering with a highly-experienced team that helps our clients drive outstanding results.

Exclusive beta products

As a distinguished Google Award-Winning Premier Partner, our YouTube advertising services set the gold standard in the industry.

This accolade places us within the top 3% of agencies in Australia, granting us exclusive access to beta products and features not yet available to the broader advertising community.

By consistently staying at the forefront of innovation, we equip your business with a competitive edge, leveraging the latest advancements in YouTube advertising to maximise your impact.

Harnessing technology

Our profound technological prowess forms the bedrock of our YouTube advertising services.

This expertise empowers us to place your business objectives front and centre, elevating your trajectory in video advertising.

Our unwavering commitment to client-focused service ensures your business receives the tailored attention it deserves.

To maintain a deeply engaged partnership, we limit the number of clients each team member serves, fostering regular dialogues, frequent reporting, and responsive feedback loops. This approach guarantees a results-oriented collaboration in the dynamic realm of YouTube advertising.

Optimisations based on data

An unwavering dedication to data-driven decision-making is at the heart of our YouTube advertising strategy.

Our commitment extends to integrating YouTube advertising with your CRM and other systems, enabling us to measure your business goals directly. This seamless connection empowers us to deliver tangible results beyond superficial metrics like clicks and impressions.

We emphasise how our efforts directly contribute to your business's success in YouTube advertising, making your objectives our top priority.

Our data-driven strategy is designed to deliver both understandable and explainable outcomes, ensuring you're consistently informed about how we're propelling your business forward in the world of YouTube advertising.

Our process

Indago's Google display advertising service is built around a precise methodology to guarantee top search engine visibility for your website.

1. Anchoring in campaign objectives

Our journey towards YouTube advertising excellence begins with a profound exploration of your campaign objectives.

We firmly believe that the foundation of any thriving YouTube advertising campaign is a crystal-clear understanding of your aspirations.

Through open dialogues and in-depth consultations, we delve deep into the core of your goals, breaking them down into measurable KPIs.

This goal-centric approach guarantees that every element of your YouTube advertising campaign aligns seamlessly with your overarching mission, making your ambitions attainable and effortlessly trackable.

2. In-depth audience analysis

Achieving success in YouTube advertising demands a firm grip on your objectives and an intimate understanding of the audience you intend to captivate.

Through a seamless blend of client discussions and exhaustive research, we uncover the intricate nuances of your target audience.

This profound insight informs every facet of your YouTube advertising campaign strategy, from crafting messaging that profoundly resonates with your audience to selecting the most fitting imagery, ad types, and placements.

We leave no stone unturned, ensuring your message reaches those who matter most.

3. Constant innovation

In the dynamic world of YouTube advertising, we understand that continuous progress and innovation are vital.

That's why our SEM team nurture a culture of ongoing experimentation and evaluation. Whether it involves expanding your audience reach, rotating creative elements, or exploring new assets and ad types specific to YouTube, we are unwavering in our commitment to pushing boundaries.

Our dedicated team is ever engaged in testing, reviewing, and adapting, driven by the relentless pursuit of optimisation.

This iterative approach ensures that we remain at the forefront of the YouTube advertising landscape, guaranteeing that our strategies are not only dynamic but also compelling, consistently delivering superior results for our valued clients.

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Meet our team

Discover what our YouTube advertising professionals could do for you.
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Frequently Asked Questions

What is paid YouTube advertising?

By leveraging paid YouTube ads, you can connect with a vast user base and pay only when they demonstrate genuine interest. As the number of YouTube viewers continues to skyrocket, the potential for finding numerous prospective customers becomes increasingly apparent.

Craft an ad and dictate its timing and placement for maximum impact. There are different types of YouTube ad formats. The first, in-stream ads, appear during the video. There are also video discovery ads which appear in YouTube search results and encourage people to click on them; then there are non-skippable in-feed video ads.

Does YouTube have paid advertising?

Ads are delivered through the AdSense auction, Google Ads account manager, and other sources sold by YouTube. After enabling monetization, it may take some time for ads to appear. The ads displayed on your video are selected automatically, considering factors such as your video metadata and advertiser-friendly content.

What is the YouTube advertising cost per 1,000 impressions?

The costs of YouTube Advertising can vary, typically averaging around $0.15 per view and $15.00 per 1,000 impressions. Predicting an average price per conversion is challenging as it varies across industries.

Do YouTube ads actually work?

Expand your reach and connect with a broader, more tailored audience. A paid YouTube video ad has an 84% higher chance of capturing viewers' attention than TV ads. This means you can reach a larger audience, including those unreachable through television. Additionally, YouTube Ads empower you to target specific audiences based on their behaviours and intentions, enhancing the effectiveness of your advertising strategy and driving website traffic.

Are paid advertisements worth it?

Cost-effective: Although paid advertising necessitates an investment, it can prove to be more economical compared to conventional advertising methods like print or TV ads. With paid advertising, you only pay for the clicks or impressions you receive, allowing you to set a budget that aligns with your specific needs and objectives.

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