Real Insurance PPC Case Study

Real Insurance - Case Study

Our team of PPC experts improved Real Insurance's ROI metrics through new creatives.
Get in touch
As your digital growth partner, we're in your corner.
First name*
Last name*
Email address*
Phone number*
Your message
Background blur

The Real Insurance challenge

Real Insurance is a nationally well-renowned insurance brand that sits within a highly competitive insurance market.

To achieve significant SEM results in such mammoth competitive fields – dissecting even the tiniest details within your campaign is imperative. These include structure, bids, audiences, creatives, targets and more.

Their previously implemented creatives were not utilised to their full potential and had not been changed for over 6 months.

Upon recognising this issue, we analysed the current creatives to derive insights for creating new and more effective ads in an informed way.

Our Methodology

Due to the many variations of the campaign, all pertaining data was pre-categorised based on keyword nature and long-tail terms. Together, they represented a massive portion of the entire traffic.

After structuring the data – it was clear to understand the aspects that were working and what wasn’t.

Ultimately, we could also now identify the crucial data-based insights which, when coupled with a competitor analysis, empowered us to concoct new and improved creatives.

To ensure that variables like seasonality, price variations and competition didn’t influence our results, we concurrently ran the new ads alongside the old ones.



The Results

After running the old and new ads parallel for 30 days the client received impressive returns as greater users took interest in the new ads.

The targeted ads were now effectively delivering comparatively accurate messaging to the right people – and in the right stage of their conversion cycle.

The client resultantly experienced:

  • 41% improvement in Click Through Rate (CTR)
  • 3% drop in Sale Cost-Per-Acquisition (CPA) – now bringing in more sales – from less investment!
Explore our PPC news
Discover more

Quick & Easy Technical SEO Tips

Darren Friel - 8 min read

Advertisers, Here’s How to Prepare for a Post-Cookie Future

Gary Nissim - 7 min read

Ultimate guide to advertising on Bing

Luke Ashmore-Delaney - 12 min read
Team members thinking together

Get in touch

Ready to get the ball rolling? Drop us a line.

First name*
Last name*
Email address*
Phone number*
Your message