Keyword Research Agency
Keep up with keywords that count
Why is keyword research important?
Without a specific keyword research process, effective SEO is nearly impossible. Keyword research services are the foundation of any good SEO strategy.
Your website must cater to the right audience with the right content.
How does it work?
Conducting keyword research allows us to create website content that resonates with your customers, speaking a language they understand and leading to better user experience and conversion rates.
By understanding the specific keywords and phrases your target audience is actively searching for, we'll tailor your content to meet their needs and improve your chances of ranking higher and gaining search volume.
This, in turn, will drive more organic traffic to your website and ultimately lead to greater success in your online endeavours.
Why we're your new keyword research agency
Our commitment to keyword research goes beyond a mere list of generic terms.
We translate our findings into actionable strategies for:
- Content creation
- On-page optimisation
- Enhanced user experience.
Our team uses proprietary technology to analyse data and identify your business's most relevant and high-performing keywords.
This allows us to provide targeted, data-driven recommendations to boost traffic and improve search engine rankings.
Our approach exceeds just finding the right keywords; we also employ theming and subtheming techniques to ensure your website is optimised for related and primary keywords.
This means when potential customers search for a particular keyword, your website will also appear in the search results for related terms.
With this approach, we'll expand your reach and increase qualified traffic.
We align our research with your business and marketing data to ensure the keywords we select are relevant for SEO and on-brand with your overall goals.
By understanding your target market and their intent behind specific search terms, we'll craft a tailored keyword strategy that drives traffic and conversions.
Our keyword research process
When it comes to keyword research, data collection is the catalyst for keeping up with the ever-evolving landscape of online search behaviour.
By delving deep into what users search for, the frequency of their searches, and the specific terms they use — we'll tailor your content and SEO strategy with the best keywords to reach your desired audience.
Here at Indago, we take data collection to a whole new level.
We gather conventional information and integrate customer profiles, sales figures, and product performance metrics. This means we can target the most relevant and high-performing keywords to supercharge the impact of your digital marketing efforts.
Assessing keywords isn't just about their conversion potential — it’s also an indicator of what users really want. One way to check this is by analysing the pages of your competitors who already rank for those keywords.
Sometimes, there are keywords we want to target but might not be able to compete for, like those that include the word ‘best’ (a word better suited for comparison websites).
The keywords we aim to prioritise often categorise themselves into either research or acquisition intent. Grasping the subtleties between these keyword types equips us to fine-tune our SEO strategy and optimise our content for enhanced visibility and more meaningful engagement.
For each keyword we focus on, we deploy a comprehensive keyword research strategy that scrapes the top 50 web pages that rank for that keyword across every location where we aspire to make an impact.
Our objective goes beyond focusing solely on ranking and delves deep into the realms of correlation and causation.
We'll decipher the intricate relationship between different factors and how they contribute to ranking specific web pages. This investigation helps us identify and capitalise on the elements responsible for specific web pages outperforming others.
In the world of keyword research, feedback and results are key success factors.
At Indago, our mastery lies in deciphering the subtleties that separate quick wins from lasting victories and small victories from substantial triumphs.
Although search engine optimisation typically requires a long-term strategy, we aim to turn data-driven understanding into real-world results. This enables us to manufacture swift, impactful results for your business, so you can start enjoying the benefits of a well-optimised site sooner.
Our commitment is not just to deliver immediate results but to lay the foundation for sustained success in the digital landscape.
Explore our SEO services
Our recent SEO projects
Robert Half
How we achieved a 138% increase in year-on-year organic traffic for Robert Half by combining technical content and outreach.
Travelex
How our competitor analysis revealed a content gap opportunity that created a 57% increase in site-wide organic traffic.
Money3
How our SEO experts helped Money3 prepare for Google's core web vitals update, meaning that the number of their URLs passing core web vitals tripled.
From our clients
Meet our team
Our latest SEO articles
Frequently Asked Questions
Keyword research refers to the discovery and analysis of search terms that individuals input into search engines. The objective of the keyword research process is to extract valuable insights from this data to enhance search engine optimisation.
Keyword research is the process by which you research popular search terms people type into search engines like Google and include them strategically in your content so that your page appears higher on a search engine results page.
SEO is a comprehensive approach to improving a website’s visibility and performance on search engine results pages. Conversely, keywords are precise words or phrases that users employ to search for information online. Nonetheless, keyword research remains a vital subsidiary of SEO, vital in your website's efforts to rank highest on Google search results.
Keywords remain crucial in growing your business. They play a pivotal role in boosting search engine rankings and driving traffic, ultimately attracting more customers. Conducting thorough keyword research is essential to an effective SEO strategy as it is the bedrock for all subsequent efforts.
There is no definitive timeline to re-do keyword research. Nevertheless, according to our professionals, reviewing them every quarter is considered optimal. Moreover, if you have upcoming campaigns or promotions, you should start thinking about your keywords 3 to 6 months in advance.
Determining the difficulty of keyword research is a subjective measure. It is crucial to comprehensively understand your site's Authority Score and how it stacks up against competitors in terms of organic traffic, search volume, backlinks, and referring domains. For instance, if your site boasts a high Authority Score, you can expect to secure challenging keywords with greater ease. If it's lower, then keyword research services will be vital in improving your website's search results rankings.
