Google Analytics

Google Analytics Services

Our Google Analytics solutions turn your data into actionable solutions. Discover unseen patterns, make informed decisions, and drive growth with our comprehensive analytics solutions.  
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Unlock the power of GA4

Google Analytics is an extremely powerful platform, but it has become increasingly difficult to use and interpret.

Why is Google Analytics important?

In today's business landscape, Google Analytics (now GA4) provides invaluable insights for measuring various facets of your operations.

GA4 is the compass guiding your businesses in real time, allowing you to navigate your performance across diverse areas with precision.

Google Analytics empowers businesses to dive deep, extracting hidden gems of knowledge that would otherwise remain hidden within raw data. Beyond performance tracking, GA4 underpins strategic decisions that significantly impact your investments and operational efficiency.

With GA4, you can enjoy even more robust features and an enhanced understanding of user behaviour across platforms and devices.

The true power of Google Analytics lies in its ability to transform complex data into actionable insights, equipping businesses to make informed decisions throughout their marketing efforts confidently.

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Meet your new Google Analytics agency

Learn how we can help put your data to work.

Unmatched GA4 expertise

Our extensive expertise in Google Analytics sets us apart; we are a Google Premier Partner Agency and GA4 migration experts.

With over a decade of hands-on experience, we have executed hundreds of successful migrations, refining our skills and knowledge in this field.

This extensive experience equips us with an in-depth understanding of various data sets, allowing us to navigate complex data effortlessly.

You can count on us to make your Google Analytics move seamless and to safeguard your invaluable business data.

Credentials that matter

We proudly hold various qualifications that underscore our unwavering commitment to excellence.

Our certified Google Analytics experts boast both Google Analytics and Google Cloud Platform certifications, which aren't just badges but a testament to our proficiency.

Furthermore, our experts carry individual-level certifications, proving their high level of qualification and mastery in the field.

Diverse portfolio of GA4 projects

Our track record speaks volumes about the diverse and complex projects we've undertaken, including GA4 migrations.

  • We've managed projects that span the entire spectrum of data analytics, from data implementation to constructing advanced data warehouses.
  • We've developed cutting-edge algorithms that deliver valuable insights, facilitating data-driven decision-making.

This broad experience demonstrates our adaptability and versatility in handling various GA4-related challenges.

Our GA4 process

Indago's Google Analytics service is built around a precise methodology to guarantee high-quality data insights for your business.

1. Consulting

Our journey in Google Analytics begins with a comprehensive consultation process, where we establish strong and collaborative relationships with our clients to gain a profound understanding of their data-related objectives.

During this phase, we delve into the specific data sets they intend to analyse, identifying vital focal points and metrics aligning with their goals.

Simultaneously, we scrutinise their existing data reporting practices, actively seeking opportunities to improve their data integrity and synchronisation with their ever-evolving business requirements.

This consultative approach is the foundation for crafting a meticulously tailored Google Analytics strategy to meet and exceed our client's expectations.

2. Framework development

We begin by performing a complete audit on your Google Analytics property, cleaning and fixing all broken settings and data collection points.

We check and build any filters to ensure that the data we collect is all-inclusive and reliable.

From here, we develop a framework creating an initial version, much like a prototype intended for evaluation and enhancement, ensuring compelling data visualisation.

This iterative approach empowers us to continually fine-tune the framework, adapting it to cater to our client's unique and evolving needs.

Through a continuous cycle of collaboration and feedback, we remain steadfast in our commitment to ensuring that the Google Analytics insights meet expectations and consistently excel.

3. Behaviour tracking

It's one thing having a Clean Google Analytics account. But you have a mere 5% of the story if you aren't tracking any site behaviour.

We'll clean and track all your macro and micro conversion points so that it is possible to understand what activity drives these critical actions.

We then create custom reports tailored to your understanding, allowing you to make informed decisions based on solid and proven data.

The best part is that if there is anything you don't understand, speak to us, and your passionate account manager will be more than happy to provide you with any helpful education.

Our holistic approach to Google Analytics ensures that your data is clean, accurate and actionable, allowing you to drive your business forward with confidence.

Explore our data services

Our range of data services means we’re ready to handle whatever comes our way.


Transform your data into insights that drive lasting business growth.

Data reporting

Get clarity on your performance with reliable updates and digestible data.

Data visualisation

Elevate your analytical insights with our data visualisation expertise.

Our recent data projects

Discover how our professional data services have helped these global brands achieve next-level organic growth.

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Why choose us? Our clients say it best.
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Frequently Asked Questions

What is Google analytics service?

Google Analytics is a powerful web analytics service that offers comprehensive statistics and essential analytical tools for optimising search engine performance and driving effective marketing strategies. As an integral part of the Google Marketing Platform, this service is freely accessible to all individuals with a Google account.

What are the web analytics services offered by Google?

Google Analytics, provided by Google, is a web analytics service that monitors and provides insights on website traffic and mobile app traffic and events, allowing you to understand the customer journey and what is working for you. It operates as a platform within the Google Marketing Platform brand, along with other products like Google ads.

What are the benefits of Google Analytics?

There are numerous benefits of Google Analytics:

  • Simple installation and the ability to set goals.
  • Optimise your website based on real metrics and gain insights into real-time visitors and historical data.
  • Collect data on your most popular pages with detailed metrics, track bounce rate, and measure average time on the page.
  • Unlock the power of data-driven decision-making for your website.
What is Google Analytics now called?

Google Analytics 4 represents our cutting-edge measurement solution, superseding Universal Analytics. As of July 1, 2023, standard Universal Analytics properties ceased processing new data. Furthermore, commencing July 1, 2024, all customers will no longer have access to the Universal Analytics interface and API.

What is the main purpose of Google Analytics?

Google Analytics enhances website performance by offering valuable insights into user behaviour, traffic sources, and content engagement. This empowers data-driven optimisations, improving user experience and increasing conversion rates. As a result, it remains a cornerstone of digital marketing services.

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