Preet Singh

Chief Data Officer

Professional

Preet is the co-founder and Chief Data Officer of Indago and Indatum where he is responsible for delivering growth, building teams and creating products.

Having started his career in finance at a boutique stock market research company, he moved to digital soon after and has held multiple roles working on clients across a variety of verticals.

He is passionate about data, and technology and eager to learn more about the role they play in the digital landscape.


Personal

As a data, technology and science enthusiast (nerd), Preet is always trying to learn about new ideas and concepts.

He is an avid gamer and loves spending way too much time on open-world RPGs or FIFA (now EA FC).

In the real world, he enjoys reading, drawing (doodling), watching sports and playing squash and football.

Education

Preet has a double Bachelors from Macquarie University majoring in Business and Finance.

He holds a range of data and digital certifications from platforms like Google Analytics and Google Cloud Platform.

Portfolio

Explore Preet's latest articles
Close up of mobile displaying Chrome's incognito mode

Navigating Chrome's Block on Third-Party Cookies

Preet Singh - 9 min read

How to reduce (not set) value in your GA4 landing page dimension

Preet Singh - 8 min read

GA4 missing bounce rate

Preet Singh - 4 min read

How to fix blank landing pages in GA4

Preet Singh - 5 min read

A comprehensive guide on GA4 funnel explorations

Preet Singh - 8 min read

Google Analytics set up - Webinar

Preet Singh - 3 min read

Reporting in Google Analytics - Webinar

Preet Singh - 3 min read

Google Analytics is about to stop working

Preet Singh - 10 min read

Your complete guide to Google Analytics 4 (GA4)

Preet Singh - 10 min read

How to fix blank landing pages in GA4

Preet Singh - 5 min read

GA4 - What You Need To Know

Preet Singh - 2 min read

Unified Data Analytics: When the Sum is Greater Than the Parts – Webinar Video

Preet Singh - 4 min read

One data set to rule them all

Preet Singh - 6 min read

Drive Growth with Conversion Rate Optimisation

Preet Singh - 1 min read

How Python Handles 'Argument Passing' (& Why I Call It 'Passing by Copying Name')

Preet Singh - 6 min read

Guide for digital marketers: surviving TP & GDPR in a cookie-less world

Preet Singh - 11 min read

6 ways to increase foot traffic using Google Ads in 2019

Preet Singh - 5 min read

How to Use Attribution Modelling in Google Analytics

Preet Singh - 8 min read

How to upload CRM data into Google analytics without GA 360

Preet Singh - 7 min read

Data Management and Cleansing for Your Data Diarrhoea

Preet Singh - 7 min read
Team members thinking together

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