Preet Singh

Professional
Preet is the co-founder and Chief Data Officer of Indago and Indatum where he is responsible for delivering growth, building teams and creating products.
Having started his career in finance at a boutique stock market research company, he moved to digital soon after and has held multiple roles working on clients across a variety of verticals.
He is passionate about data, and technology and eager to learn more about the role they play in the digital landscape.
Personal
As a data, technology and science enthusiast (nerd), Preet is always trying to learn about new ideas and concepts.
He is an avid gamer and loves spending way too much time on open-world RPGs or FIFA (now EA FC).
In the real world, he enjoys reading, drawing (doodling), watching sports and playing squash and football.
Education
Preet has a double Bachelors from Macquarie University majoring in Business and Finance.
He holds a range of data and digital certifications from platforms like Google Analytics and Google Cloud Platform.
Portfolio

How to Identify AI-Referred Traffic in Google Analytics 4

How to Overcome Universal Analytics’ Sunset & Looming Shutdown

Navigating Chrome's Block on Third-Party Cookies

How to reduce (not set) value in your GA4 landing page dimension

How to View Missing Bounce Rates in GA4

A comprehensive guide on GA4 funnel explorations

Webinar: Google Analytics Set Up

Webinar: Reporting in Google Analytics

Google Analytics is about to stop working

Your complete guide to Google Analytics 4 (GA4)

How to Fix Blank Landing Pages in GA4

GA4 - What You Need To Know

Unified Data Analytics: When the Sum is Greater - Webinar

Unified Data Analytics: One Dataset to Rule Them All

Webinar: Drive Growth with Conversion Rate Optimisation

How Python Handles 'Argument Passing'

How to Survive TP & GDPR in a Cookieless World

6 ways to increase foot traffic using Google Ads in 2019

How to Use Attribution Modelling in Google Analytics

How to upload CRM data into Google analytics without GA 360

Data Management and Cleansing for Your Data Diarrhoea
