Preet Singh
![](https://cdn.sanity.io/images/7j7xebvw/production/b9f08c720a2cf38bd975190de3dff96ea4f4aac4-3000x2250.jpg?w=1080&h=810&auto=format)
Professional
Preet is the co-founder and Chief Data Officer of Indago and Indatum where he is responsible for delivering growth, building teams and creating products.
Having started his career in finance at a boutique stock market research company, he moved to digital soon after and has held multiple roles working on clients across a variety of verticals.
He is passionate about data, and technology and eager to learn more about the role they play in the digital landscape.
Personal
As a data, technology and science enthusiast (nerd), Preet is always trying to learn about new ideas and concepts.
He is an avid gamer and loves spending way too much time on open-world RPGs or FIFA (now EA FC).
In the real world, he enjoys reading, drawing (doodling), watching sports and playing squash and football.
Education
Preet has a double Bachelors from Macquarie University majoring in Business and Finance.
He holds a range of data and digital certifications from platforms like Google Analytics and Google Cloud Platform.
Portfolio
![Google Universal Analytics arrow to GA4](https://cdn.sanity.io/images/7j7xebvw/production/6c5a2fee129fc49729c5f4d4ffa2cbef771e4e81-4809x2850.png?rect=0,3,4809,2845&w=480&h=284&auto=format)
How to Overcome Universal Analytics’ Sunset & Looming Shutdown
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Navigating Chrome's Block on Third-Party Cookies
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How to reduce (not set) value in your GA4 landing page dimension
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How to View Missing Bounce Rates in GA4
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A comprehensive guide on GA4 funnel explorations
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Webinar: Google Analytics Set Up
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Webinar: Reporting in Google Analytics
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Google Analytics is about to stop working
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Your complete guide to Google Analytics 4 (GA4)
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How to Fix Blank Landing Pages in GA4
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GA4 - What You Need To Know
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Unified Data Analytics: When the Sum is Greater - Webinar
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Unified Data Analytics: One Dataset to Rule Them All
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Webinar: Drive Growth with Conversion Rate Optimisation
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How Python Handles 'Argument Passing'
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How to Survive TP & GDPR in a Cookieless World
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6 ways to increase foot traffic using Google Ads in 2019
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How to Use Attribution Modelling in Google Analytics
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How to upload CRM data into Google analytics without GA 360
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Data Management and Cleansing for Your Data Diarrhoea
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