Strategy
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46 "Strategy" Articles
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![Graphic representation of organic search vs paid search traffic](https://cdn.sanity.io/images/7j7xebvw/production/1d7d179186dd6a9de95c0452cc01da1c3d23a156-4000x2000.jpg?w=480&h=240&auto=format)
How to Balance Your Organic vs Paid Search Traffic
Tahlia Reynolds - 5 min read
![Two female Indago employees smiling at laptop](https://cdn.sanity.io/images/7j7xebvw/production/ba35256e7946589f62711561fac5446e59a25a23-5000x3327.jpg?rect=0,3,5000,3323&w=480&h=319&auto=format)
What Our FY24 Staff Survey Tells Us About Job Satisfaction
Indago Digital - 4 min read
![Illustration of male and female designer creating mobile display](https://cdn.sanity.io/images/7j7xebvw/production/c89e22b04197e3a31b8a8cca5e00344632fd56e5-3500x2100.jpg?w=480&h=288&auto=format)
7 Phases of Website Development Content
Brίd Flynn - 12 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/3ba0f9b1d2a77a4bc93e33f3e004ffea31dec968-1200x520.webp?w=480&h=208&auto=format)
Google I/O 2024: The AI Extravaganza – A Marketer’s Recap
Tahlia Reynolds - 9 min read
![Close up of mobile displaying Chrome's incognito mode](https://cdn.sanity.io/images/7j7xebvw/production/3a6b6706b844bc20589d590e5904a1426099ad8c-6000x4000.jpg?w=480&h=320&auto=format)
Navigating Chrome's Block on Third-Party Cookies
Preet Singh - 9 min read
![Purse with overflowing receipt](https://cdn.sanity.io/images/7j7xebvw/production/9b19fe9c668408c4cc08b674c21d471de645cbd8-4288x2848.jpg?rect=2,0,4285,2848&w=480&h=319&auto=format)
How to Grow Your Business Despite Consumer Uncertainty
Tahlia Reynolds - 5 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/9a8656e64670ecd76b2793b7d89953cf1a13a9ab-2400x1261.png?rect=0,1,2400,1260&w=480&h=252&auto=format)
How to Boost Local SEO with Content
Brίd Flynn - 5 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/4234606c32cc2447d1ea0e3c248b3ab22e6751ff-6000x4000.jpg?w=480&h=320&auto=format)
CTR crisis: Why are sites seeing 26% less organic traffic?
Gary Nissim - 10 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/eed20987ef67b2deedec8bbe989e81647b545248-2100x1186.jpg?w=480&h=271&auto=format)
Google Analytics is about to stop working
Preet Singh - 10 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/a746faec05796f85a1d7b933499ff7f56cac9b35-910x500.png?rect=1,0,909,500&w=480&h=264&auto=format)
How to Use AI in SEO Content Marketing
Tahlia Reynolds - 10 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/9b5885be9e9260cabe4996179ccadcc4620fdbb7-7360x4134.jpg?rect=6,0,7349,4134&w=480&h=270&auto=format)
Your complete guide to Google Analytics 4 (GA4)
Preet Singh - 10 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/8cc90baacc1e10a3576bd28796b9a52d4f8c8c86-5760x3840.jpg?w=480&h=320&auto=format)
How to Fix Blank Landing Pages in GA4
Preet Singh - 5 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/d459e3a374afc44b565a3b93024d99d4ca88c9f9-942x529.png?rect=1,0,940,529&w=480&h=270&auto=format)
Why Google reviews are important for SEO (and how to get more of them)
Jarrett Crawford - 5 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/ff4486a8fe62f7871395758fd7491ea21fd04b64-941x531.png?w=480&h=271&auto=format)
7 Tips for Practicing Sustainable Web Design
Tahlia Reynolds - 5 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/fc80d9e609da45745afc740f4718206354e870da-940x526.png?rect=1,0,939,526&w=480&h=269&auto=format)
Long Tail Keywords: Why Target Queries with Lower Search Volume?
Chloe Zheng - 5 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/f5fb263e854af6850d48bfe89deac439ac4e0455-939x523.png?rect=0,1,939,522&w=480&h=267&auto=format)
UTM codes: track your marketing efforts with ease
Peter Dimakidis - 3 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/468adee8322a3bd42ffa92b28ee3c031e2ded81d-936x533.png?rect=0,1,936,532&w=480&h=273&auto=format)
4 Common RFP Writing Mistakes (+ Free E-guide)
Gary Nissim - 7 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/9fff1e0bf74f40a2e89a389fed897671400f22ed-939x481.png?w=480&h=246&auto=format)
Good Enough to E.A.T
Peter Dimakidis - 4 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/242b491dc0426daa133034a21683075369e689c9-940x521.png?w=480&h=266&auto=format)
Google Ads Match Type Changes: Impacts and Opportunities
Gary Nissim - 6 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/d2b0763d786d9ae68d396413f33fc1e37ef19cf1-826x421.png?rect=1,0,825,421&w=480&h=245&auto=format)
Learn how to win on YouTube with our creative guide
Luke Ashmore-Delaney - 8 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/b179950ea90bf3ab4cff80e3feafd98800fa1384-941x482.png?rect=1,0,940,482&w=480&h=246&auto=format)
4 Key UX Design Elements & Actionable Tips
Peter Dimakidis - 12 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/d1a5af762a244586aa0bcaa85dbc286fdc804808-807x505.png?rect=0,1,807,504&w=480&h=300&auto=format)
Advanced Dynamic Search Ads Tactics – A Marketer’s Guide
Luke Ashmore-Delaney - 3 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/35b8e0965fcd886b04dd62d2f41277f07d3476fb-940x481.png?rect=1,0,939,481&w=480&h=246&auto=format)
6 ways to increase foot traffic using Google Ads in 2019
Preet Singh - 5 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/faeceaf1b473a0bb07cf0c57d3d32863f7d06e8d-880x472.png?rect=0,1,880,471&w=480&h=257&auto=format)
Is 1st Really the Best SEM Brand Position?
Luke Ashmore-Delaney - 4 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/96b059d8e490e5e435b0a24317935077475cc9da-940x485.png?rect=1,0,939,485&w=480&h=248&auto=format)
Data Management and Cleansing for Your Data Diarrhoea
Preet Singh - 7 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/7532a23b3dddd1477f7ccfd864ccf7e30bc9c79c-748x407.png?w=480&h=261&auto=format)
Maximising Your Paid Search Potential with DoubleClick Search
Luke Ashmore-Delaney - 9 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/0bb0854ca3d0bd2e50f6ae64980f47e8dbb6ecbc-944x545.png?w=480&h=277&auto=format)
Why People Hate Your Page Speed (And How to Make It Better)
Roy Zhai - 7 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/dfb68d119dc3119775b466b896db16477c0c5071-943x523.png?w=480&h=266&auto=format)
Your Content Strategy Focus: Videos, Blogs or Infographics?
Yvette McKenzie - 7 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/228492a6d1e7665e548fc0510a64ebb56e859abe-904x613.png?rect=0,1,904,612&w=480&h=325&auto=format)
5 Tips to Keep Your Digital Marketing Reporting Brilliant & On-Track
Brooke Eager - 6 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/7ca051520c665d577aea14b9af73de1313706ff9-671x531.png?w=480&h=380&auto=format)
3 Go-To Content Sources + 21 Ideas for Fast Posts
Elonora Zolotaryova - 6 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/2c27fb04e35cf192052b77194c3f68168b8b8d4e-940x563.png?rect=0,1,940,562&w=480&h=287&auto=format)
Handover Notes: What's Needed for Continued Campaign Success
Luke Ashmore-Delaney - 5 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/6c0d9892953c1e03d722c9fd41afcabd88cc5826-941x616.png?w=480&h=314&auto=format)
Competitor brand bidding for the modern-day marketeer
Gary Nissim - 4 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/efb629c01747bfb510cbb9377b13a3e78a6c7190-937x639.png?rect=0,1,937,638&w=480&h=327&auto=format)
Building a Personal Brand: Simple Tips for New Digital Marketers
Gary Nissim - 5 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/f7f71930b49862503bed8eb93d098b53cefa7799-940x583.png?rect=1,0,939,583&w=480&h=298&auto=format)
5 Reasons Why Your Business' Social Media Needs An Expert
Elizabeth Harmon - 4 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/9a03b3d2cae997d3e7f9b472036b8693cbe61409-939x561.png?rect=1,0,938,561&w=480&h=287&auto=format)
10 Content Marketing Tools That Will Make Your Life Easier
Brίd Flynn - 8 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/a9573cf6fb5e962cb41600a1e34c66a091be0eaa-748x286.png?rect=1,0,746,286&w=480&h=184&auto=format)
Indago Digital Help Launch Credit Simple Australia
Gary Nissim - 1 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/609ea06e86c981465ffd0e6338d960d155b8b57f-934x472.png?rect=1,0,932,472&w=480&h=243&auto=format)
How to Choose the Right Agency for Your Business
Gary Nissim - 5 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/a49d77b040d16cbfa18071d0d5b3bf3a46ed9111-938x487.png?w=480&h=249&auto=format)
Is your business ready to bring Google Ads in-house?
Gary Nissim - 2 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/464dbb93c1d4d2dea95007845a57a0680cc9e50c-943x504.png?rect=2,0,941,504&w=480&h=257&auto=format)
Content Marketing Horror Stories: 5 Common Mistakes to Avoid
Brίd Flynn - 7 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/36a0f54f826ba58f55ba03c98d2a16daaa3580e2-934x503.png?rect=1,0,932,503&w=480&h=259&auto=format)
Indago Digital Helps Credit Simple Launch in New Zealand
Gary Nissim - 3 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/c0028db3c9c45d2074ceafb552a7d9a5d9a13e53-895x523.png?rect=0,1,895,522&w=480&h=280&auto=format)
3 Tools to Help Spy on Your Competitors' SEO Campaigns
Chloe Zheng - 5 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/a155b72e3683398e4109dcad563891fb6e667423-947x577.png?rect=0,1,947,576&w=480&h=292&auto=format)
3 SEO Quick Wins That You Can Action Today
Chloe Zheng - 6 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/83299f4c3d3e2b97abb67b7ab5d233adf9362210-942x434.png?w=480&h=221&auto=format)
Do You Want Your Competitors' AdWords Data for Free?
Luke Ashmore-Delaney - 3 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/59889f5da03873f119b6b9609b8a5dbb6afe0ed1-939x546.png?w=480&h=279&auto=format)
3 Reasons Why Content Should Be the Cornerstone of Your SEO Strategy
Matt Lawry - 5 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/981353c17bbbb439a5ff4d142f8c5987121d908d-940x522.png?rect=1,0,938,522&w=480&h=267&auto=format)
10 Strategies to Grow Your YouTube Channel
Lewis Torossian - 11 min read
![](https://cdn.sanity.io/images/7j7xebvw/production/5dbe81873904c8b5899d5c4368d999559c7063f9-893x519.png?w=480&h=279&auto=format)
How to Build a Great Google Adwords Campaign
Luke Ashmore-Delaney - 5 min read
![Team members thinking together](https://cdn.sanity.io/images/7j7xebvw/production/e468ddccf2903bfcf12b9d2c128714511ff6323b-1836x1836.png?w=1080&h=1080&auto=format)
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