Local SEO

Our Local SEO Solutions

Your neighborhood, your business — Indago's local SEO services will boost your brand power where it matters most.
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Together, we'll turn local searches into local sales.
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Unlock the power of local SEO

Your key to getting customers in the door? Local search optimisation.

Why invest in local SEO?

A local SEO campaign is crucial if you have a local business or offer localised services. In fact, 46% of search results contain a local impact.

What sets local search results apart is their visual richness, often adorned with engaging elements like images and reviews, making them appealing to users.

By optimising your website and online presence for local search engine optimisation, you can:

  • Capture the attention of consumer groups
  • Establish trust with customers
  • Stand out from the crowd

Optimising your site will help position your business as the preferred choice for new and existing customers in your area.

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Meet your new local SEO agency

Award-winning and proudly independent, Indago's elite SEO services achieve real-world results for our local clients.

API insight

Indago employs advanced digital strategies, harnessing the capability of the Google Business Profile (formerly known as Google My Business) API to extract a wealth of data via our local SEO audit.

API is an instrumental component of our approach, giving us unprecedented access to a trove of information that might otherwise stay hidden.

We'll delve deeper into the intricacies of your online presence and take advantage of new opportunities.

With API at our disposal, we transcend the limitations of standard interfaces and ensure your website's optimisation is tailored to your needs.

Industry tools

We take a multifaceted approach to local SEO strategy, combining insights from your Google Business Profile API with a suite of competitive analysis tools.

This strategic synergy means we can craft digital strategies that are not only informed by the performance of your digital assets but are influenced by the benchmarks set by your competitors.

In identifying the tactics that have worked for others in your industry, we'll personalise your strategies to capitalise on these insights, ultimately positioning your business for greater local SEO success.

Combined expertise

Content is the backbone of digital presence, and our content team excels in crafting engaging, informative, and SEO-optimised material that resonates with your target audience.

Whether it's creating locally relevant blog posts, producing eye-catching visuals, or crafting persuasive ad copy, our local SEO experts ensure that your brand's voice is not just heard but amplified in the digital arena.

Our process

Indago's local SEO service is built around a precise methodology to guarantee top search engine visibility for your website.

1. Keyword research

Like all things SEO, determining the keywords your customers use to discover companies like yours is key.

Not only does this help us understand their search intent, but it informs our approach to content creation.

Given the importance of local searches, we'll prioritise keywords that include phrases like 'near me' and ensure their intent aligns with your local market.

If search engines fail to display local listings, such as the three-pack, the identified keywords may not truly capture the essence of local intent. That's why we constantly refine our keyword strategy to stay relevant in the local search landscape.

2. Competitor research

Regarding competitor research, Indago employs the industry-accepted Bright Local tool. This powerful asset allows us to gain valuable insights into what keywords our competitors are ranking for in our target locations.

By analysing this data, we can understand the keywords and the reasons behind their rankings.

Bright Local provides a wealth of information about local businesses, including categories, internal links, domain authority, reviews, and even the number and quality of images on their website.

With this knowledge, we can set our benchmark and strive to appear in the coveted three-pack search results.

3. NAP (name, address and phone number)

Having your NAP consistent across all platforms is crucial for local search optimisation. It boosts your online presence and improves your visibility to potential customers.

We go the extra mile to ensure that every mention of your business information is accurate, up-to-date, and aligned with your brand identity.

With our comprehensive approach, you can rest assured that your NAP will be flawlessly synchronised, enhancing your local search rankings and driving more customers to your door.

4. Website relationship

Local search optimisation is a multifaceted process that relies heavily on establishing a strong and concise connection between your website and your Google Business Profiles.

It's crucial to have dedicated pages on your website that showcase your stores and locations, allowing customers to find the information they need quickly. Additionally, aligning your website's content with relevant keywords will further strengthen the relationship between your website and Google Business Profiles.

By optimising both platforms in tandem, you can enhance your search engine visibility and improve search rankings for the exact targeted keywords.

Explore our SEO services

Our range of SEO services means we’re ready to handle whatever comes our way.

Keyword research

Transform searches into success stories by leveraging high-intent keywords.

Competitor audit

Outsmart your market, anticipate trends and pivot fast with data-driven insights.

Technical audit

Dig deeper to fix behind-the-scenes issues like crawlability and page speed.

Link building

Get ethical, white-hat link-building services to boost your online presence.


Reach the right customer at the right time with compelling, keyword-rich copy.


Get clarity on your performance with reliable updates and digestible data.

Our recent SEO projects

Discover how our SEO services have helped these brands achieve next-level organic growth.

From our clients

Our track record speaks for itself.
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Meet our team

Discover what our local SEO consultants could do for you.
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Our latest SEO articles

Recent news & expert guides

Google I/O 2024: The AI Extravaganza – A Marketer’s Recap

Tahlia Reynolds - 9 min read

How to Use TikTok Keyword Insights to Boost SEO and Content

Tahlia Reynolds - 4 min read

What is keyword research and why is it important for SEO?

Jarrett Crawford - 4 min read

Frequently Asked Questions

How much do local SEO services cost?

Local SEO companies' services usually range in cost from $450 to $3,000 per month, varying based on your business requirements, competition level, and geographic location.

Is SEO worth it for small businesses?

Implementing SEO strategies can greatly benefit your business by driving more traffic to your website.

However, ensuring market demand for your product or service and optimising your website to convert visitors into customers is important.

By increasing website traffic, you can ultimately boost sales and enhance the overall success of your business.

What does local SEO include?

Local SEO involves optimising a website to boost traffic, generate leads, and enhance brand visibility through local searches.

Critical tasks associated with local SEO services include identifying relevant local keywords, optimising a business's Google My Business profile, and creating accurate "NAP" citations.

By implementing these strategies, companies can improve their online presence and attract more customers within the local community.

Is local SEO profitable?

Local SEO is more than just a passing trend in digital marketing; it's a crucial strategy for businesses aiming to boost profits and flourish in their local communities.

By optimising your online presence to target local customers, you can amplify your visibility, attract relevant traffic, and foster trust within your community. As a result, comprehensive local SEO services can undoubtedly be profitable.

How long does it take to do SEO?

SEO typically takes 3-6 months to show tangible results.

Is SEO cheaper than Google Ads?

Optimise your reach and minimise costs with SEO services. Consider increasing your budget allocation for this function to target a wider audience through Google Ads.

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