Paid Social Media Agency
Unlock the power of social media marketing
Why is social media advertising important?
Social media provides unparalleled access to in-depth audience data, enabling precise targeting and diverse engagement options.
By tapping into online user behaviour, social platforms create user groups that advertisers can access to reach potential customers, drive conversions, and boost sales.
Social media has become an integral part of Australian life, with nearly 80% of Australians actively using it and over half engaging daily. Advertising on social media empowers companies to connect with potential customers by harnessing individual attributes.
Beyond age, gender, and location, social networks offer a wealth of data on interests, occupations, affinities, and behaviours.
The array of targeting choices and ad formats within paid social advertising makes it a versatile fit for any stage of the consumer-conversion journey.
Our paid social media advertising services
Our team of paid social professionals boast a comprehensive understanding of the intricate workings of social media marketing.
We cover every aspect, from the technical implementation of campaigns to the nuanced analysis of creative elements and messaging strategies.
The comprehensive experience of our professionals means that:
- We understand the pivotal role that social media plays at each stage of the consumer journey.
- We recognise that the dynamics of social platforms are ever-evolving
- We craft and adapt our strategies and approaches in accordance with the unique needs of both the service and the customer.
Our core principle revolves around a relentless focus on achieving measurable and business-relevant objectives.
Every dollar invested in social media should deliver tangible results for our clients.
Whether it's increasing brand visibility, driving website traffic, generating leads, or boosting sales, our approach ensures that our clients' investments translate into meaningful outcomes.
We understand that, in social media, setting and pursuing clear, attainable goals is the compass that guides our strategies.
We are committed to a culture of perpetual analysis and refinement.
Regularly, we delve deep into campaign data and messaging performance to discern what resonates most effectively with our target audience.
Our team is constantly conducting experiments and dissecting what imagery and text captivates our audience best.
Through this relentless pursuit of insights, we can continuously fine-tune and enhance our campaigns, ensuring that every content, message, and engagement is optimised to deliver exceptional client results.
Our collaborative process begins with an exploration of our client's campaign objectives.
We believe that the foundation of any successful campaign is a crystal-clear understanding of what the client aims to achieve.
Through open dialogues and in-depth consultations, we delve into the heart of their goals, breaking them down into measurable KPIs.
This goal-centric approach ensures that every aspect of our campaign is finely tuned to align perfectly with our client's overarching mission, making their ambitions attainable and trackable.
The journey to campaign success requires a firm grasp of the goals and an intimate understanding of the audience we seek to engage.
Through a harmonious blend of client discussions and exhaustive publisher research, we diligently uncover the intricacies of our target audiences.
This insight informs every facet of our campaign strategy, from crafting messaging that resonates with the audience to selecting the most appropriate imagery, ad types, and placements.
Our data-driven approach ensures that our campaign speaks directly to the hearts and minds of the individuals we aim to captivate, forging a deep and meaningful connection.
In the dynamic realm of digital advertising, stagnation is the enemy of success.
We recognise that continual progress and innovation are essential. As a result, we maintain a culture of constant experimentation and evaluation.
Whether broadening our audience reach, rotating creative elements, or exploring new assets and ad types, we are committed to pushing the boundaries.
Our dedicated team is ever-engaged in testing, reviewing, and adapting, driven by the pursuit of optimisation.
This iterative approach allows us to stay at the forefront of the digital advertising landscape, ensuring that our strategies remain dynamic and effective, consistently delivering superior client results.
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Our recent Social Media projects
How a 301 migration strategy resolved AAT Kings’s ranking issues , resulting in a 113% increase in year-on-year organic search sessions.
How our team of PPC experts created a bid strategy which resulted in a 13% average improvement in weekly revenue for Crown Resorts.
From our clients
Our latest social media marketing articles
Frequently Asked Questions
In straightforward language, "paid social" refers to advertising on social media platforms. Unlike unpaid, organic posts, paid social involves sponsored and paid advertisements on social channels. These campaigns aim to increase brand visibility by targeting specific audiences with tailored ads. This description was posted five days ago.
The typical cost per action for various ad platforms is as follows: Instagram ads range from $0 to $7, Facebook ads range from $0 to $8, LinkedIn ads range from $0.4 to $12, Pinterest ads range from $0 to $3, YouTube ads cost between $0.45 and $0.60 per view, and Twitter ads range from $0.39 to $3.00 per action.
Many clients often wonder if investing in a paid social media strategy is worthwhile. The answer is straightforward: Yes. However, the key lies in effectively setting up the ads for success.
Paying for social media marketing services can be costly, particularly considering your budget and objectives. If you have limited funds, it may not be feasible to maintain paid social media campaigns for an extended duration, as ad spend can be high.
Instagram ads offer thrilling opportunities to connect with a vast and highly engaged audience. By mastering the different ad formats, understanding their prevalence on Instagram, and implementing effective strategies, you can unlock the true potential of Instagram Ads and elevate your brand to unprecedented heights.