Paid Social Media Agency
Unlock the power of social media marketing
Why invest in social media advertising?
Social media offers unparalleled opportunities to target exactly who you want, when you want.
With over 80% of Australians active on social platforms, paid social media advertising allows you to reach potential customers with pinpoint accuracy.
Thanks to advanced targeting options—beyond just age, gender, and location—you can tailor your campaigns based on interests, behaviours, and even occupations.
Whether you’re driving awareness, engagement, or conversions, a paid social media agency can craft the perfect strategy to grow your brand and increase sales, all while delivering measurable ROI.
Why we're your new paid social media agency
We don’t just “manage” your social media ads, we turn them into money-makers.
With an all-star team of paid social media experts, we craft strategies that actually get attention, drive conversions, and keep your brand top-of-mind.
We know every platform’s quirks, from creative execution to campaign tech, so we can hit your goals fast — without wasting time or budget.
At Indago, we base everything we do on real, hard data.
Backed by performance metrics, our team is constantly tweaking and refining every ad so it works harder for your business.
Our experiments aren’t for fun; they’re for better returns. And with transparent reporting, you’ll always know exactly what’s working — and why.
Say goodbye to empty promises.
Whether it's increasing brand visibility, driving website traffic, generating leads, or boosting sales – we’re laser-focused on measurable outcomes that actually matter to your business.
When you choose us as your paid social media agency, you can feel confident knowing every campaign has a clear purpose and aligns with your overall goals.
Our 3-step approach to paid social ads
We start by getting crystal-clear on what success looks like for you beyond generic “engagement” goals.
We take the time to understand your objectives (brand awareness, lead gen, sales, etc.) and translate them into specific KPIs that will guide our strategy.
Once we have a solid grasp of your goals, we align every aspect of your campaign with them. From choosing the right platforms to selecting ad formats and crafting messaging, everything is laser-focused on achieving your desired results.
Effective social media advertising isn’t just about reaching a lot of people—it’s about reaching the right people. That's where our audience analysis comes in.
We start by looking at your existing customer data, competitor insights, and detailed social platform analytics to create precise audience segments based on interests, behaviours, and demographics.
Whether you're targeting high-intent users, niche groups, or specific locations, we build an audience profile that will maximise your ad’s reach and relevance.
Once your campaign is live, we don’t just wait for results to roll in—we actively monitor performance and run A/B tests across multiple variables.
From testing ad creatives, copy, and calls to action to experimenting with different audience groups and placements, our team works around the clock to find what works best for your business. We’re always tweaking and refining to get your campaign performing at its peak.
You’ll also receive transparent, data-driven reports that show what’s working (and what’s not). This approach ensures that every dollar you spend is continually optimised for better returns.
Explore our related products
Our recent Social Media projects
Crown Resorts
How our team of PPC experts created a bid strategy which resulted in a 13% average improvement in weekly revenue for Crown Resorts.
AAT Kings
How a 301 migration strategy resolved AAT Kings’s ranking issues , resulting in a 113% increase in year-on-year organic search sessions.
Real Insurance
How our team of PPC experts improved Real Insurance's click-through rate by 41% through new creatives.
From our clients
Meet our paid social experts
Our latest social media marketing articles
Frequently Asked Questions
What is paid social media advertising?
Paid social media advertising is when businesses pay to have their content promoted on social platforms like Facebook, Instagram, LinkedIn, or Twitter. Ads can appear in various formats, such as sponsored posts, stories, or banner ads, and are targeted to specific audiences based on interests, behaviours, demographics, and more.
How much do paid social media ads cost?
The cost of paid social media ads varies depending on your goals, target audience, and platform. Typically, you’ll pay based on either Cost Per Click (CPC) or Cost Per 1,000 Impressions (CPM).
You could start small, with budgets as low as $5-$10 per day. But if you’re in a competitive space, expect to pay more. Ultimately, the cost is flexible, and with the right strategy, you can get strong results for your investment.
Is paid social media advertising worth it?
Many clients often wonder if investing in a paid social media strategy is worthwhile. The answer is straightforward: Yes. However, the key lies in effectively setting up the ads for success.
What are the disadvantages of paid social media?
Paid social can be a double-edged sword. If you don’t manage your budget or targeting well, things can get expensive pretty quickly. Plus, without constant testing and tweaking, your ads might not stay as effective long-term. Plus, if all you’re doing is paying for ads, you’re missing out on organic growth. A balance of paid and organic efforts is key to making sure you get the most bang for your buck.
Are Instagram ads worth it?
Short answer: yes. Instagram is where your audience probably is, and with over a billion active users, it’s a goldmine for brands. The targeting is on point, and with different ad formats—like carousel ads, stories, and videos—you can get creative with how you connect. When done right, Instagram ads will drive awareness, engagement, and, of course, conversions.
How much does it cost to hire a social media marketing agency?
Each agency may offer different pricing models, such as hourly rates, monthly retainer fees, or project-based pricing, so it's worth discussing your specific needs with them for a tailored estimate.
You can get an understanding of the fees you may be spending at different levels of monthly investment on our Fees structure page.
Which social media platform is best for paid advertising?
The best social media platform for paid advertising depends on your target audience and goals.
- Facebook and Instagram are great for broad targeting and engagement with various demographics.
- LinkedIn excels for B2B marketing and targeting professionals.
- TikTok offers excellent results for younger audiences with creative, short-form video ads.
- Twitter is effective for real-time engagement and trending topics.
Ultimately, the best platform is the one that aligns with your business objectives and audience preferences.
