SEO

Our Search Engine Optimisation Services

Ready to stand out from the pack? Our expert SEO services will help you conquer the digital dogfight.
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Unlock the power of SEO

A well SEO'd website is a healthy one, with higher engagement and conversion rates.
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Why is SEO right for you?

Investing in expert SEO services is essential for any business looking to enhance online visibility and drive conversions through their website.

By optimising your website to rank higher in the Search Engine Results Pages (SERPs), you'll attract low-cost and high-converting traffic.

If you're not getting more than 65% of your traffic and conversions via SEO, you're too reliant on paid mediums and paying too much to acquire new customers.

Key benefits of expert SEO services:

  • Sustainable results & measurable ROI
  • Cost-effective acquisition method
  • Improved credibility & user experience

How SEO works

In short, search engines give greater visibility to websites that offer a great user experience and are easy to crawl.

Pulling this off is both complex and common sense.

  • Common sense: Sites with relevant, helpful content and intuitive design are favoured. If your site feels user-friendly and organic, it's on the right track.
  • Complex: Search engines use a huge number of factors to decide where your website will rank, and evaluating which ones are most important for your website takes a trained eye.

Don't worry, that's where we come in.

By looking through the eyes of the search engines, we'll use all the tricks available to get your site to where it needs to be.

15M
AU keywords tracked
12
countries we target
169M
webpages crawled
15
different CMS platforms

Why choose us?

Indago is an independently owned SEO agency based in Sydney, delivering expert SEO services tailored to big brands with big ideas.
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Personalised approach

Every strategy is 100% personalised to your business, website, competitor set and targeted keywords. Modern day SEO demands this type of approach, and Indago, are pioneers.

We also take the time to understand your business and customers to ensure SEO drives the returns you deserve.

Data driven

Data is at the heart of all things Indago.

Our data consultancy team, Indatum, actively tracks millions of keywords and their top-performing pages to understand what makes them rank. We review all key ranking factors, including links, content length, content type, keyword density, page speed and assessability.

Armed with proprietary technology, we craft highly effective SEO strategies which drive organic growth and ensure ROI for our clients.

Senior & experienced staff

No matter the quality of the processes and technology — you need an experienced practitioner driving results.

We obviously employ juniors who we train and educate, but senior employees control all strategy. On top of that, all processes and products are built by some of the country's most experienced and respected SEO'ers.

Client focused

We limit how many accounts we take on so that we can give every one of our clients the close attention they deserve.

This approach means our team never becomes overworked, giving them the brain space they need to work on your campaign with 100% of their energy and focus.

Start ranking with our expert SEO services.

Picture our search engine optimisation services as your website’s loyal canine, leading you through the digital wilderness to uncover a treasure chest of potential customers.

Our SEO process

A step-by-step guide to our Search Engine Optimisation services.
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1. Competitor research

In the ever-evolving digital landscape, staying ahead of the competition is crucial for the success of your business.

Indago’s competitor research goes beyond imitation; it fuels innovation.

We dig into your competitors' strategies to uncover what works and where they fall short. By uncovering hidden opportunities, we’ll craft a strategy that keeps you competitive and sets you up for lasting success.

2. Technical SEO

We’ll thoroughly analyse your site to spot any behind-the-scenes problems harming your user experience and rankings. By fixing these technical issues, we can make your site more accessible to both search engines and visitors.

What sets us apart from the other agencies? We don’t just use generic industry tools — we dig deeper.

Our custom-built spiders mimic search engine behaviour, giving us the insights to rigorously test your site and ensure it meets advanced SEO best practices.

3. Keyword research

Unlocking the potential of your online presence starts with a solid foundation, and keyword research is the bedrock of an effective SEO strategy.

Our SEO experts will conduct extensive research to find the exact keywords your ideal customers are using. But we don’t stop at just a list. We turn those insights into strategies for content, on-page optimisation, and user experience.

By aligning your site with the language of your potential customers, we pave the way for greater visibility, meaningful engagement and higher conversion rates.

4. Content development

Content is key to driving organic traffic, engagement, and conversions. You need compelling, keyword-optimised content to convert visitors and boost search engine relevance.

Once we identify your target keywords, we create and optimise copy that satisfies both user intent and search engine preferences.

We closely monitor performance throughout the process to gather insights for future content development and optimisation opportunities.

5. Link building

The quality and quantity of links pointing to your site are critical Google ranking factors, making link-building a cornerstone of almost all SEO campaigns.

We use a data-driven approach, employing proven tactics to strengthen your backlink profile, boost domain authority, and enhance search visibility.

Our campaigns are geared towards continuous link acquisition, using trusted relationships to secure high-quality backlinks.

6. Report and optimise

Our team specialises in optimising websites for search engines while prioritising user experience. With a data-driven approach and powerful SEO tools, we ensure your content hits the perfect balance.

After optimising your site, we'll provide a monthly traffic report to scrutinise the impact of our efforts and evolve our strategy accordingly.

We focus on delivering tangible results, ensuring that your SEO efforts translate into meaningful growth in your online presence.

Explore our expert SEO services

Our range of Search Engine Optimisation services means we’re ready to handle whatever comes our way.
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Enterprise SEO

Scale up with intricate integrations designed for big brands & bigger results.

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International SEO

Connect with customers across borders and get visibility on a global scale.

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Website Migration

Safely preserve your traffic and rankings when moving your brand to a new site.

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Link Building

Get ethical, white-hat link-building services to boost your online presence.

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Content Development

Reach the right customer at the right time with compelling, keyword-rich copy.

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Technical Audit

Dig deeper to fix behind-the-scenes issues like crawlability and page speed.

Our recent SEO projects

Discover how our professional SEO services have helped these global brands achieve next-level organic growth.

Real clients, real results

Our track record speaks for itself.
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Meet our enterprise SEO experts

Discover what our SEO consultants could do for you.

Our latest SEO articles

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Frequently Asked Questions

What is a search engine optimisation agency?

A search engine optimisation (SEO) agency specialises in improving your website’s visibility on search engines like Google. They use a mix of strategies—like keyword research, technical fixes, and content optimisation—to help your site rank higher in search results.

The goal? To attract more organic traffic and drive conversions without relying solely on paid ads.

How much do SEO agencies charge?

At Indago Sydney, our SEO campaigns start at $5000 per month or $205 per hour, with a minimum commitment of 12 months. The average cost of SEO services can vary based on your site, products, competitors, and how quickly you want to see results.

Should I hire an agency for SEO?

Hiring an agency for SEO is a smart move if you want to get serious about boosting your online presence. Agencies bring expertise, resources, and a data-driven approach that can be hard to match in-house. They handle everything from strategy and optimisation to tracking results, allowing you to focus on running your business.

If you’re looking to see real, sustainable growth and save time, an SEO agency can be a valuable partner in reaching your goals.

What does an SEO expert do?

An SEO expert is like a guide for your website’s journey to the top of search engine results. They dive deep into keyword research, optimise your site’s content and structure, and tackle technical issues to make sure your site is search-engine-friendly.

They also build quality backlinks and track performance to keep your strategy on point. Essentially, they use their expertise to boost your site’s visibility, attract more traffic, and help your business shine online.

Are SEO experts worth it?

Absolutely! While we’re naturally inclined to think so, investing in SEO services is genuinely a smart move for long-term growth.

Hiring an SEO expert can help boost your website’s visibility, drive high-quality traffic, and enhance your site’s credibility. While there’s an upfront cost, the return on investment—through increased organic traffic and conversions—often far outweighs the expense, supporting sustainable business growth.

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