International SEO

Our International SEO Services

Our international SEO services are tailored to businesses who want to improve and expand their search presence across multiple countries. 
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Discover the power of international SEO

International search engine optimisation is easy when you know how.

Why do you need international SEO?

An international SEO strategy helps companies reach their targeted audiences in their home countries through one or many websites.

International SEO is a specialised form of SEO where Google provides guidelines. Compliance with these guidelines is essential for reaching a global audience.

That’s where our expert services come in.

Our SEO specialists will ensure your website adapts to:

  • Different search engines
  • Spelling variations
  • Unique languages & colloquialisms
  • Changing currencies across countries.

We'll optimise your content for maximum visibility and success in the global search engine sphere.

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countries we target
webpages crawled
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Meet your new international SEO agency

Award-winning and proudly independent, Indago offers a proprietary tech suite that helps our clients drive outstanding global results.

Revolutionise your reach

Here's why we can help your business thrive in today's global world.

Extensive portfolio

As an established SEO agency, we have successfully collaborated with many clients, including those targeting more than 30 countries and operating in over four languages.


Our extensive expertise and advanced proprietary technology empower us to identify the most promising opportunities for your global targeting strategy.

Personalised service

Our dedicated team of international SEO professionals bring a wealth of experience to the table, enabling us to deliver exceptional results tailored to your unique business needs.

Our SEO process

Indago's international SEO service is built around a precise methodology to guarantee top search engine rankings for your website.

1. Keyword research

International keyword research requires a thorough analysis of our target keywords in every country. We can uncover exciting new opportunities by delving into the unique factors influencing website rankings in each locale.

Our approach goes beyond mere phrase targeting; we dive into local terminology and specific colloquialisms.

This ensures that your website content is of the highest quality, culturally relevant, and perfectly tailored to resonate with diverse audiences across the globe.

2. ccTLD

Country Code Top Level Domain (ccTLD) is the simplest and most effective way to communicate the target countries to search engines.

It plays a crucial role in international SEO, as having the correct domain, sub-domain, and subfolder structure is key for achieving optimal results. Neglecting this can harm the performance of your website and hinder its overall success in reaching a global audience.

We'll implement a well-structured CCTLD strategy to ensure maximum visibility and relevance in the international online landscape.

3. Hreflang

Hreflang is a widely recognised internet tagging process crucial to international SEO strategy.

It allows us to communicate with search engines about international audiences and the specific countries and languages we're targeting.

With hreflang, you can strategically host similar or identical content on your website(s) without the search engines perceiving it as duplicate content. It can also help you launch in new countries, piggybacking off the SEO visibility you hold in the countries you already have a presence in.

4. Content development

Developing localised and global content is crucial for local search engine algorithms when utilising keyword research effectively. This ensures that we not only capture the attention of international search engines but also cater to the needs of our local customers.

Striking the right balance between uniqueness and efficiency is key.

While we want to provide the best unique and localised content possible, we also don't want to have to write unique content for every country we target.

Therefore, it is essential to carefully craft content that meets search engine optimisation requirements and caters to our target audience's specific needs and preferences.

5. Link building

Acquiring local links is critical to fortifying your local rankings in target countries. These links serve as another indicator to search engines about the specific countries you're targeting, further establishing the prowess of your site in those target locations.

As with any link-building strategy, the links obtained must be highly relevant to your content and target audience.

Focusing on these critical aspects can supercharge your local SEO efforts and improve visibility in the desired geographical areas.

Our related services

Our range of SEO services means we’re ready to handle whatever comes our way.

Enterprise SEO

Scale up with intricate integrations designed for big brands & bigger results.

Website migration

Safely preserve your traffic and rankings when moving your brand to a new site.


Conquer the digital dogfight & stand out from the pack with expert SEO services.

Our recent international SEO projects

Discover how our international SEO services have helped these global brands achieve next-level organic growth.

From our clients

Our track record speaks for itself.
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Meet our team

Discover what our international SEO consultants could do for you.
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Our latest SEO articles

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Frequently Asked Questions

What are international SEO services?

International SEO is crucial in helping search engines identify your business’s target countries and languages, facilitating your efforts to attract customers from diverse regions.

How much does international SEO cost?

As stated by ahrefs, most businesses paying a monthly retainer for services from an international SEO agency will pay between $500 and $1,500 per month.

For those paying by the hour, $75 to $100 is the most popular hourly rate. For one-off SEO projects, $2,501 to $5,000 per project is most common. However, these fees range on the services required and the business size.

What is the difference between local SEO and international SEO?

The primary distinction between local and international SEO lies in the scale. Local SEO concentrates on specific keywords and target audiences within a limited geographic area, whereas international SEO aims to reach audiences across various geographical regions.

Does SEO work internationally?

Implementing international SEO strategies enables businesses to target specific markets and languages, facilitating connections with potential customers worldwide.

This expanded reach can increase traffic, brand exposure, and potential sales around the world. By optimising their online presence, businesses can effectively tap into global opportunities in international markets and maximise their growth potential.

Are SEO consultants worth it?

Certainly! Whether your website is non-commercial or in a highly specialised industry, partnering with a dedicated SEO company is advantageous for your digital marketing efforts.

While the initial investment may be slightly higher, the long-term benefits are worth it as your site transitions from optimisation to maintenance mode.

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