SEM

PPC Agency

When it comes to SEM, there's no better agency than Indago. Discover how our experts will take your marketing campaign to the next level.  
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Unlock the power of SEM

Paid search remains the most heavily invested channel in the country – there's a reason for that.

Why invest in search engine marketing?

As a query-based platform, SEM allows consumers to express their needs while enabling us to meet their demands.

As a result, it provides businesses with a highly targeted and efficient way to reach their audience.

By using pay-per-click (PPC) advertising, companies can display their ads to users actively searching for products or services related to their business at critical stages of their purchasing journey.

This specificity leads to a higher likelihood of conversions, making SEM an excellent tool for driving qualified traffic and increasing sales.

Search engine marketing consistently delivers the most cost-effective customer acquisition compared to other advertising channels, ensuring your business stands out and maintains a robust online presence.

2024
Google Premier Partner
4
search engines used
+8.3M
keywords bid on
7
search engine awards

Introducing your new SEM agency

Australian-based and independently owned, Indago has the region’s strongest SEM offering with an elite team driving outstanding results.

Expert account managers

Here at Indago, we run a streamlined process, and the agents you're in direct contact with are the same ones who do the work for you. This provides a close-knit, one-to-one relationship between client and agent.

We'll tailor your strategy to your unique needs, ensuring that every aspect of your campaign aligns with your business-specific goals.

We believe a solid client-agent partnership coupled with strategic oversight is the key to delivering exceptional results.

Goal-oriented strategy

We go beyond providing generic reports, providing you with data-driven insights that are highly relevant and actionable.

Our primary focus is driving key business goals such as revenue, profitability, ROI, ROAS (return on ad spending), and ARPU (average revenue per user).

Technical specialists

As Search Engine Marketing (SEM) experts, we bring comprehensive proficiency spanning industry-standard buying platforms.

Our adeptness extends across renowned platforms such as Google Ads, Microsoft Ads, and Search Ads 360, allowing us to navigate the intricacies of each with finesse.

Direct relationships

As Google and Bing Partners with a dedicated local account services team, we have a unique advantage that grants us exclusive access to betas and features that other agencies will not have.

With our privileged position, we stay at the forefront of emerging trends and cutting-edge technologies, ensuring our clients receive the most effective and innovative strategies for their digital marketing campaigns.

Our PPC process

Indago's search engine marketing service is built around a precise methodology to guarantee top search engine visibility for your website.

1. Understanding your business

During the scoping session with each client, our main goal is to go far beyond surface-level understanding to dive deep into the intricacies of their unique business propositions, needs and challenges.

Rest assured, our professionals will tailor a comprehensive approach unique to your business and exceed Key Performance Indicators to synchronise seamlessly with your broader business objectives.

We foster a continuous, dynamic connection with our clients via bespoke reporting and consulting services as we execute your strategy across all channels. This commitment to detailed analysis and ongoing collaboration sets us apart in delivering SEM results that aren't just effective but are quantifiably so.

2. Building campaigns

To successfully build a campaign, aligning the movement of accounts with the client and the agency's approved strategy is crucial.

Our campaigns are crafted to fit the unique contours and aspirations of the businesses we serve, designed precisely to address your specific needs and capitalise on individual strengths.

The culmination of our efforts doesn't conclude with the campaign launch; it marks the beginning of an analytical journey. We continuously monitor your campaign's performance with vigilance and meticulously analyse its results.

3. Effective tracking

Here at Indago, we believe in the power of data, which serves as our guiding light to tracking and analysing campaign results.

  • Data-powered approach: It's not enough to launch campaigns and hope for the best — we closely track and analyse the results these campaigns yield.
  • Wisdom from insights: We turn raw data into actionable wisdom, helping us make informed decisions that can improve your SEM campaign.
  • Agility in optimisation: In a digital world of constant change, we're always ready to adapt to keep your paid marketing flexible and effective.
  • Maximising impact: We aim to ensure that every ad impression, click, and conversion resonates with our client's business goals.

4. Optimisation

Regular campaign performance monitoring is crucial for success and involves proactive and reactive changes to the account.

  • Reactive: We diligently analyse your competition, dissect search trends and anticipate market shifts. This forecasting allows us to navigate challenges and exploit opportunities that arise.
  • Proactive: We continuously fine-tune campaigns, from crafting compelling ad copy to expanding the keyword and audience growth horizon. We delve into the technical nuances, implementing recommendations with precision.

This pragmatic stance means we don't just react — we shape the course of your success.

5. Strategy and reporting

  • Reporting: Our clients can access a live dashboard to view real-time results accompanied by regular commentary and discussions around performance and forecasts. This enables a comprehensive understanding of the data and facilitates informed decision-making.
  • More extensive strategy formulation: Our team considers the competitive and consumer behaviour changes after analysing market dynamics over set periods. This means we understand the underlying motivations that drive searchers to take action.

Explore our related services

Our range of SEM services means we’re ready to handle whatever comes our way.

Google Ads

Get more from your Google Ads campaign with a structured approach for optimal performance.

Microsoft Ads

More traffic or conversions? Microsoft advertising is your campaign’s optimal second home.

Youtube

Unlock your brand's potential with our YouTube marketing service – where engaging content meets measurable results.

Our recent SEM projects

Discover how our enterprise SEM services have helped these global brands achieve next-level growth.

From our clients

Real projects, real reviews.
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Meet our SEM team

Discover what our paid media consultants could do for you.
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Frequently Asked Questions

What is a PPC agency?

PPC management companies supervise their clients' online paid advertising campaigns. For those needing to become more familiar with the term, PPC stands for Pay-Per-Click and covers a wide array of digital ad formats. These formats include search ads that appear prominently on Google and YouTube video ads.

What does PPC stand for?

Pay-per-click (PPC) is an internet marketing strategy where advertisers pay a fee whenever their ads are clicked on. It can be seen as a method of driving traffic to your website by paying for visits.

What is PPC Australia?

The Pay-Per-Click (PPC) model is widely adopted in online advertising, allowing advertisers to pay solely for actual ad clicks. One of the prominent platforms utilising this method is Google Ads. Nevertheless, numerous other online advertising platforms also employ the PPC approach.

How much does an agency charge for PPC?

According to most reports, the typical PPC management fee ranges from 10% to 20% of the ad spend. Therefore, the amount of money a client allocates for PPC ads directly influences the fee an agency will charge. However, there are intricacies in the calculation that can slightly adjust your fees, either up or down.

How does PPC make money?

PPC advertising works by advertisers bidding on phrases and keywords, creating ads that target those specific keywords, and paying a fee each time a user clicks on their ad; the ads are shown on search engine pages when a user searches for a relevant keyword, and the goal is to drive traffic to the advertiser's website.

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