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Our SEO Copywriting Services

Reach the right customer at the right time with our Sydney-based SEO copywriting services.
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Content that converts

Our SEO copywriting services craft compelling, keyword-rich content that not only resonates with your audience but climbs the rankings.
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Why invest in SEO copywriting services?

Content is king, and its reign is growing. Users want unique, high-quality information, with 70% of searches aiming to uncover valuable insights.

However, to boost your organic rankings and engage your audience, your content must be SEO-friendly.

Don't worry, that’s where we come in.

Indago’s SEO copywriting services create impactful content that:

  • Meets your customers’ needs and aligns with search intent.
  • Provides insights into audience interests and trends.
  • Elevates your rankings while captivating readers.
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In-house content writers
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External writers
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AI tools
2643
Articles produced

Why choose our SEO copywriting services?

As a Sydney-based, independent SEO agency, we proudly deliver top-tier content services for brands with bold ideas.
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Crafting content with purpose

Our cutting-edge proprietary technology gives us deep insights into what it takes for content to rank.

We analyse key factors that drive SEO success—like content length, keyword density, and content types (think FAQs, tables, and images) – alongside strategic internal and external linking.

With this knowledge, our SEO copywriters craft content that incorporates these key elements, ensuring your brand shines at the top of search results for maximum visibility and impact.

Tailored industry insight

Our team blends in-house talent with a broad network of external writers who excel in content creation. Each member is not only skilled in SEO practices but also deeply passionate about it.

With many hailing from strong journalistic backgrounds and diverse academic disciplines, we bring a wealth of knowledge and unique perspectives to every piece we create.

Our SEO copywriters are adaptable, writing across various industries—technology, healthcare, finance, travel, and more. This flexibility allows us to craft tailored content that genuinely resonates with your audience.

Performance that adapts

At Indago, our work doesn't end once your content is live.

We continually review its performance over days, weeks, and months to gauge its impact on your marketing efforts. This thorough analysis empowers us to make data-driven optimisations that go beyond surface-level tweaks.

We aim for content that consistently elevates performance, focusing on building a resilient and enduring content strategy —not just chasing fleeting trends.

Our SEO copywriting process

At Indago, we’ve mastered the art of SEO copywriting with a dynamic approach that guarantees your website stands out in search results.
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1. Keyword research

In any good SEO strategy, nailing keyword research is non-negotiable.

We dig deep to find the keywords your target audience is searching for, ensuring you attract the right crowd and boost your visibility. Once we identify these gems, we analyse top-ranking sites to uncover their winning strategies.

From there, our experts craft targeted content that focuses on high-performing areas and aligns with search intent—driving quality traffic straight to your site.

2. Competitor research

Our thorough analysis reveals the content strategies and tactics that work for your top rivals, highlighting their strengths and weaknesses.

Indago's competitor research goes beyond imitation; it fuels innovation.

We use our findings to spot untapped opportunities and gaps in your SEO efforts, ensuring your strategies stay effective and relevant for the long haul.

3. In-depth analysis

Access to data is great, but real success comes from diving deep into top-ranking competitor pages.

Our content team uses a proprietary process to dissect these pages, pulling out key ranking factors and turning them into actionable insights for your strategy.

This approach guarantees your content shines and puts you ahead of the competition.

4. Content development

We leverage AI and SEO tools to create clever, high-quality content that hits the mark — all without breaking the bank.

We’re all about staying true to your brand, so every word resonates with your audience and reflects your unique identity.

Plus, we keep you in the loop throughout the entire process. By working together, we ensure your content goes live fast and efficiently, powering your internal improvements.

5. Ongoing optimisations

Ongoing optimisations are key to helping search engines recognise the strengths of your content.

We proactively tackle uncrawled content, enhance existing pieces, and update regularly based on in-depth performance analysis.

This keeps your website relevant and consistently performing at its best. With our approach, we fine-tune your site to maintain high visibility, drive traffic, boost rankings, and ultimately achieve greater online success.

Explore our SEO services

Our range of SEO services means we’re ready to handle whatever comes our way.
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Keyword research

Transform searches into success stories by leveraging high-intent keywords.

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Competitor audit

Outsmart your market, anticipate trends and pivot fast with data-driven insights.

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Technical audit

Dig deeper to fix behind-the-scenes issues like crawlability and page speed.

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Link building

Get ethical, white-hat link-building services to boost your online presence.

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Enterprise SEO

Scale up with intricate integrations designed for big brands & bigger results.

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Reporting

Get clarity on your performance with reliable updates and digestible data.

Our recent SEO content projects

Discover how our SEO content services have helped these brands achieve next-level organic growth.

From our clients

Our track record speaks for itself.
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Meet our SEO copywriting experts

Discover what our SEO copywriters could do for you.
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Frequently Asked Questions

What are SEO copywriting services?

SEO copywriting services are all about crafting content that not only engages your audience but also gets you noticed by search engines. It’s a blend of art and science — creating compelling, keyword-rich copy that aligns with your brand while optimising for the right search terms.

How much does an SEO copywriter cost?

SEO copywriter costs can range from $50 to $200 per hour or a few hundred to several thousand dollars per project. While cheaper options exist, investing in quality pays off in better visibility and engagement. At Indago, we ensure you get top-notch content that drives results!

What are the three pillars of SEO copywriting?

SEO copywriting can be boiled down to three essential elements: Authority, Relevance, and Experience. These pillars are the foundation for optimising a site's performance, ensuring its content resonates with users.

What are SEO copywriting examples?

SEO copywriting examples include blog posts, product descriptions, and landing pages that are optimised for search engines while engaging readers. Think keyword-rich articles that attract traffic and persuasive product copy that converts. At Indago, we create content that does both seamlessly.

Does a copywriter do SEO?

Absolutely! A skilled copywriter integrates SEO into their writing to create content that not only captivates your audience but also ranks well in search engines. At Indago, our copywriters are experts in blending creativity with strategy, ensuring your content hits all the right notes for both readers and search engines.

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