Content

SEO Copywriters

Content is at the core of a thriving SEO strategy and a successful website, making it an absolute must for your business's triumph.
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Unlock the power of content writing

Search engine optimisation is the key to unlocking your digital potential.

What are SEO copywriting services?

Content has always been, and will continue to be, the king of a business's online presence.

When we think about the purpose of search, it is primarily used to find unique, high-quality content that meets the needs of each searcher.

In fact, 70% of all searches are conducted to find valuable content and Google's success can be largely attributed to their ability to provide users with the best quality content available.

In short — if you want your website to rank organically on Google and ensure that your customers enjoy your content, it must be SEO-friendly.

The beauty of well-optimised content is that it not only helps with rankings but also provides insights into the interests of your customers and the patterns of seasonality.

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In-house content writers
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External writers
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AI tools
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Articles produced
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Why choose our SEO copywriting services?

Indago is an Australian-based and independently owned SEO agency proudly delivering elite content services to big brands with big ideas.

Proprietary technology

Our advanced proprietary technology allows us to gain an intricate understanding of the precise requirements for content to rank in search engines.

We evaluate various factors contributing to search engine optimisation, including content length, keyword density, content types (such as FAQs, tables, and images), and the strategic integration of internal and external link building.

Armed with these insights, our skilled experts craft content seamlessly, incorporating these vital factors.

Doing so guarantees a solid and commanding presence at the forefront of search engine results, ensuring maximum visibility and impact for our clients.

Industry expertise

Our team has a combination of in-house experts and a vast network of external writers who stand out in content writing.

  • They are skilled in SEO practices and passionate about it.
  • Many of our team members come from strong journalistic backgrounds.
  • They hold degrees in various disciplines, bringing diverse knowledge and perspectives to every piece of content we produce.
  • Our content creators are also well-versed in writing across various industries, including technology, healthcare, finance, travel, and more.

With their flexibility and adaptability, we can tailor content that truly resonates with your audience.

Ongoing commitment

Here at Indago, we don't stop once we have written the content.

After it is uploaded to your site, we review all the content we produce over days, weeks and months. This thorough examination allows us to understand how the writing performs and its impact on your marketing efforts.

This commitment to data-driven decision-making empowers us to make informed optimisations that transcend surface-level adjustments.

We strive for content that consistently elevates its performance.

This ongoing process of refinement isn't just about chasing fleeting trends. It's about building a resilient and enduring content strategy.

Our copywriting process

Indago's copywriting service is built around a precise methodology to guarantee top search engine visibility for your website.

1. Keyword research

In any good SEO strategy, nailing keyword research is non-negotiable.

To cater to the right audience and enhance your website's visibility, you must understand the keywords and phrases your target audience is searching for.

Once identified, we can analyse the sites that rank highest on these search results and their success factors.

By specifying the keywords your site wants to rank for, our professionals can tailor their content to focus on the highest-performing areas and search intent, allowing us to optimise traffic towards your website.

2. Competitor research

In the ever-evolving digital landscape, staying ahead of the competition is crucial for the success of your business.

By conducting a thorough analysis, we'll give your business insight into what content strategies and tactics work for your top competitors and uncover their strengths and weaknesses.

Indago's competitor research goes beyond imitation; it fuels innovation. We use our findings to spot untapped opportunities and gaps in your SEO efforts, so your strategies remain effective and relevant long term.

3. In-depth analysis

While having large data sets is undoubtedly important, it is crucial for success to go beyond and conduct deep dives into the very top-ranking competitor pages.

Our content team, equipped with a proprietary process, will meticulously analyse your competitor pages.

By doing so, we'll extract the key ranking factors and translate them into actionable insights for your strategy. With this approach, we can ensure that your content stands out and helps you outperform your competition.

4. Content development

Our team combines the power of AI and SEO tools to create compelling content that meets the needs of our clients. Leveraging these innovative technologies means we can produce high-quality content at an affordable price point.

We also understand the importance of aligning your content with your brand guidelines so we ensure all copy reflects your unique identity and resonates with your target audience.

We keep our clients actively engaged throughout all stages of content development. By working together in their internal improvement process, your content will go live as quickly and cost-effectively as possible.

5. Ongoing optimisations

Ongoing optimisations are essential in enabling search engines to identify efficiencies and comprehend the content on your website.

By proactively addressing uncrawled content, improving existing content, and regularly updating it based on thorough performance analysis, we ensure that your website stays relevant and consistently performs at its absolute best.

With our approach, we continuously fine-tune your website, ensuring it remains highly visible to search engines, leading to increased traffic, higher rankings and, ultimately, greater online success.

Explore our SEO services

Our range of SEO services means we’re ready to handle whatever comes our way.

Keyword research

Transform searches into success stories by leveraging high-intent keywords.

Competitor audit

Outsmart your market, anticipate trends and pivot fast with data-driven insights.

Technical audit

Dig deeper to fix behind-the-scenes issues like crawlability and page speed.

Link building

Get ethical, white-hat link-building services to boost your online presence.

Enterprise SEO

Scale up with intricate integrations designed for big brands & bigger results.

Reporting

Get clarity on your performance with reliable updates and digestible data.

Our recent SEO projects

Discover how our SEO services have helped these brands achieve next-level organic growth.

From our clients

Our track record speaks for itself.
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Meet our team

Discover what our copywriting experts could do for you.
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Our latest SEO articles

Recent news & expert guides

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Frequently Asked Questions

What are SEO copywriting services?

SEO copywriting involves creating content that is easily understandable by Google and appealing to readers. It is crucial to balance content that satisfies search engines and content that resonates with people, encouraging them to engage, link, and share. Focusing solely on writing for Google may result in content that appears mechanical and lacks human touch.

How much does an SEO copywriter cost?

SEO services can range in price from $1,000 to $5,000 per month, including SEO content writing, creating meta descriptions, landing page copywriting, ongoing support, keyword tracking, keyword research, content optimisation, meta optimisation and more.

What is the difference between SEO copywriters and content writers?

Copywriters have the important task of crafting compelling copy - the text on your website that turns visitors into customers. They are behind the words you encounter in digital ads, billboards, emails, and other mediums. On the other hand, content writers focus on creating valuable content that captivates and educates your audience.

What are the three pillars of SEO copywriting?

SEO copywriting can be boiled down to three essential elements: Authority, Relevance, and Experience. These pillars are the foundation for optimising a site's performance, ensuring its content resonates with users.

What are SEO copywriting examples?

Examples of content types that may be created with SEO copywriting principles in mind are final checkout screens, product descriptions, on-side navigation instructions, advertising content, website copy, brand messaging and CTA buttons.

Is it worth paying for SEO services?

As the statistics have demonstrated, SEO is a remarkable strategy for enhancing brand awareness, attracting higher website traffic, and ultimately boosting sales revenue as it maximises your website's content in accordance with search engine algorithms. However, it is crucial to approach SEO correctly to reap its benefits.

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