Site-Wide Content Audit
Find flaws, fix rankings fast
In a world where Google prioritises high-quality content, ignoring your site’s weaker pages can leave you in the dust.
Our SEO content audit is your roadmap to recovery. By pinpointing your content's weaknesses, you can address what’s dragging your rankings down and leverage what’s already working.
This isn’t just a check-up; it’s a strategic investment in your site’s long-term success. Empower your content to shine, align with Google’s standards, and watch your visibility soar.
Indago’s Site-Wide Content Audit is a comprehensive deep-dive into every piece of content on your website.
This 30-point health check evaluates everything from metadata to readability, ensuring your content is primed for performance.
What is the benefit of a content audit?
Feel confident knowing every piece of content reflects your brand’s value and is relevant, unique, and expertly engineered to impress your target audience.
Deliver a seamless experience that keeps users hooked on your page, driving more interactions and higher satisfaction.
Maximise your site’s visibility and climb the rankings with content that perfectly aligns with Google’s evolving standards and SEO best practice.
Get clear, actionable insights that make content planning easier and future-proof your strategy with data you can trust.
Why is a content audit useful?
Our content audit process
We start by diving into your website with tools that mimic Google’s web crawlers, scanning every page for over 30 content issues. From duplicate headers to missing alt text, nothing escapes our radar.
You'll get a crystal-clear Excel sheet containing a complete inventory of your site’s content health, neatly packaged and easy to understand.
Data alone doesn’t drive results; actionable insights do. That’s why we turn your crawl data into a visually compelling, easy-to-understand strategy deck.
Our expert analysis highlights what’s working, what’s not, and where to focus your efforts. It’s a no-fluff, tailored roadmap to elevate your content and boost your SEO performance. Forget technical jargon — this is clarity you can act on.
Once the SEO content audit is complete, we’ll meet with you (virtually or in person) to walk through our findings, recommendations, and next steps. Think of it as your roadmap to better rankings and a stronger site.
But we don’t just hand over the plan and vanish. Whether you need help optimising your content or want us to audit your site for technical issues, we’re here to you ahead of the curve.
Explore our SEO services
Our recent SEO projects
Robert Half
How we achieved a 138% increase in year-on-year organic traffic for Robert Half by combining technical content and outreach.
Travelex
How our competitor analysis revealed a content gap opportunity that created a 57% increase in site-wide organic traffic.
Money3
How our SEO experts helped Money3 prepare for Google's core web vitals update, meaning that the number of their URLs passing core web vitals tripled.
From our clients
Meet our team
Frequently Asked Questions
What is the purpose of a content audit?
A content audit helps you uncover the gaps, errors, and missed opportunities holding your website back. By reviewing every page, it ensures your content aligns with best practices, resonates with your audience, and gives search engines what they’re looking for.
Which content types are included in a content audit?
We audit everything — if it’s on your site, we’re on it. From your homepage to your blog posts, no on-page copy gets left out. Here's what we cover:
- Homepage
- Product/Service pages
- Blog posts/articles
- Category pages
- Case studies
- FAQ pages
- About Us pages
- Contact pages
- Testimonial pages
- Resource pages
What is the scope of a content audit?
Indago’s SEO content audit digs deep — way beyond just a surface-level glance. Here’s how we break it down:
- Stage 1 - Site Crawl: We scrape data from every corner of your website, pulling in content info from all URLs. It’s all exported into an easy-to-digest Excel sheet, giving you a full inventory of what’s living on your site.
- Stage 2 - Deck: We don’t just give you data—we turn it into insights. Our deck outlines what’s working, what’s holding you back, and a custom strategy for improvement, all wrapped up in a visually engaging presentation.
- Stage 3 - Presentation: Finally, we sit down with you (virtually or in person) to walk you through the audit. You’ll get expert recommendations and a clear plan, so you’re never left wondering what to do next.
How long does a content audit take?
Our Site-Wide Content Audit takes around 7 hours from start to finish, broken down as follows:
- Stage 1: Site Crawl – 1 hour
- Stage 2: Deck – 5 hours
- Stage 3: Presentation – 1 hour
We’re fast, but thorough. And while this doesn’t include project management time, you’ll get a full, actionable content audit in less time than it takes most agencies to even start looking at your site.
How much does a content audit cost?
Our SEO content audit is priced at $1,582 AUD. That’s 7 hours of expert analysis at an hourly rate of $226 AUD. Want more info on our rates?
What is the difference between a content inventory and an audit?
A content inventory is just that — an inventory. It’s a list of every piece of content on your site, plain and simple. An audit, on the other hand, is where the real magic happens. We take that list and analyse the performance, quality, and SEO impact of each piece, giving you actionable insights. In short, an inventory tells you what you have, an audit tells you what to do with it.
How often should you do a content audit?
We recommend a content audit every 12-18 months, or whenever there’s a significant change to your business or website (like a rebrand, new product lines, or site redesign). Think of it as a health check for your site — regular SEO audits keep your content performing at its best and aligned with your goals. Plus, it helps you spot those underperforming pages that are just taking up space.
What is the result of content audit?
After a content audit, you’ll have a clear, actionable plan to fix underperforming pages, enhance your best content, and boost your site’s overall visibility. It’s the roadmap to better rankings, more traffic, and content that truly works for you.
What should I do after a content audit?
Once we present the content audit, the next step is all about action. You’ve got two options:
- Do it yourself: If you’ve got the in-house capacity, you can take the audit and run with it. But be warned — it’s easy to feel overwhelmed by the sheer amount of work involved, and you might not know where to start. That’s where we come in, offering clarity, prioritisation, and execution.
- Let us handle it: We can create a strategy based on the audit’s findings and execute it for you. This will be a separate project with an additional quote, but you get our full team’s expertise and resources. No more guessing which changes will make the most impact — we’ll take care of it.
Either way, don't let the audit collect dust — let’s turn it into results.
