Link Building

Our Link Building Services

Indago specialises in high-quality, white-hat link-building strategies to enhance your website’s SEO and drive more organic traffic.
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Unlock the power of link building

Search engine optimisation is the key to unlocking your digital potential.

Why invest in link building?

One of the most critical indicators of a website’s authority is the presence of backlinks from other authoritative websites.

But why would a website send their valuable users elsewhere?

This is where Google’s algorithm comes into play, as it cites links as a crucial part of its ranking algorithm.

However, gaining these links from reputable websites in a truly organic manner can be an uphill battle.

Indago specialises in the art of link building. It's our mission to help your website earn backlinks naturally without resorting to manipulative or spammy tactics.

Our approach revolves around cultivating partnerships, crafting compelling PR strategies, and producing top-tier content that both draws attention and earns the trust of other reputable sites.

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Why we're your link building agency

Australian-based and independently owned, Indago has Sydney's strongest SEO offering with a proprietary tech suite that drives outstanding results.


At Indago, data is the heart of our link-building strategy. We pride ourselves on our commitment to using only organic, non-paid, and white hat link-building techniques to build your website’s authority and reputation on a solid foundation.

Our data-driven approach follows a precise methodology:

  • We thoroughly analyse the online landscape to uncover valuable insights into your competitors' link-building strategies.
  • Then, we gather and assess data on industry trends, content performance, and authoritative websites within your niche.

By harnessing data, we ensure that every link we secure for your site is backed by comprehensive research, offering the best possible chance of success in elevating your organic traffic.

Skilled strategy

At the core of our approach lies a strategic process designed to fortify your website’s online presence.

Our strategy begins with examining your competitors’ link profiles, focusing on the high-quality links they’ve acquired.

However, at Indago, we don't stop there.

Our professionals employ a multifaceted approach, utilising various cutting-edge techniques that set us apart.

One of our most distinctive and effective strategies is our patented brand mentions. These mentions go beyond simple link-building and create a buzz around your brand in digital spaces, improving recognition and trust.

Utilising salespeople

Our company has a dedicated team of salespeople who specialise in reaching out to websites to acquire valuable links.

Rather than relying on SEO strategies alone, our approach involves leveraging the expertise of skilled sales professionals, implementing effective sales processes, and utilising advanced CRM systems.

As a result, our conversion rate is exceptionally high, leading to a significantly lower cost per link compared to industry standards.

This comprehensive approach ensures that we achieve outstanding results whilst maintaining cost efficiency.

What techniques are used in link building?

A high-quality link-building strategy requires time, planning and a methodical approach.

Leverage your digital PR

A link-building specialist can identify relevant media outlets and build relationships with key publications. These relationships are not only crucial for link sharing but can also lead to collaborations, referrals, and other opportunities beyond just link building.

Distribute content on your behalf

A link-building specialist can help spread various content formats like blogs, infographics, videos, and reports to sites that will promote them.

Broken link building

This technique involves updating content that external sites are linking to but is no longer available on your site. The broken link is either recreated or redirected to an alternative page, resulting in a revived link and valid content.

Brand mention link requests

Link-building specialists can contact sources that mention your brand and kindly request a link to enhance the referral value of mentions.

Our link building process

Indago's link-building service is built around a precise methodology. Every step is engineered for real-world results that leave a lasting impact.

1. Competitor research

Using established industry tools like ahrefs, we extract all the links from your rival top-ranking websites. This valuable data is then organised and stored in a database, allowing for visualisation and analysis.

These links are ranked based on various factors, including the type and quality of the website, as well as the number of competitors’ sites you are linked to.

This approach ensures that we comprehensively understand your competitors’ link profiles.

From here, we're well-equipped to deliver an effective strategy that skyrockets your website’s performance.

2. Link DNA analysis

The ideal backlink profile is directly tied to your target keyword.

To accomplish this, it’s crucial to thoroughly analyse the link profiles of the top-ranking websites in your niche.

By doing so, we can uncover the perfect link DNA that will allow you to dominate the search engine results pages (SERPs).

3. Quick wins

SEO efforts typically take time to show results, but at Indago we also recognise the power of quick wins.

We leverage our data and proprietary processes to identify opportunities for immediate impact.

  • Skyscraper approach: This is where we analyse and replicate your competitors' backlinks. By doing so, we can quickly gain an advantage regarding link authority.
  • Converting brand mentions: This involves identifying instances where your brand is mentioned but without an accompanying link and then reaching out to convert those mentions into backlinks.

These quick-win SEO techniques help accelerate your website's visibility and organic growth.

4. Ongoing link acquisition

Ongoing link acquisition is a multi-way relationship that requires collaboration between your SEO, marketing, and PR teams.

We strongly recommend that all your PR and advertising deals incorporate link-building as an essential component. We'll also collaborate with other teams, such as procurement, to leverage supplier relationships for further link opportunities.

Remember, the most valuable link-building resource is and will continue to be, unique, high-quality, and well-researched content that other websites can reference. By consistently producing such content, we can establish you as a reliable voice in your industry and attract more organic backlinks.

This holistic approach to link acquisition will improve your site's authority and support your overall digital marketing strategy long-term.

Explore our SEO services

Our suite of SEO services means we’re ready to handle whatever comes our way.

Keyword research

Transform searches into success stories by leveraging high-intent keywords.

Competitor audit

Outsmart your market, anticipate trends and pivot fast with data-driven insights.

Technical audit

Dig deeper to fix behind-the-scenes issues like crawlability and page speed.

Website migration

Safely preserve your traffic and rankings when moving your brand to a new site.


Reach the right customer at the right time with compelling, keyword-rich copy.


Get clarity on your performance with reliable updates and digestible data.

Our recent link building projects

Discover how our link building services have helped these global brands achieve next-level organic growth.

Real stories, real results

The real measure of our success? Our clients say it best.
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Meet our team

Discover what our link-building experts could do for you.
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Frequently Asked Questions

Is link building worth it?

Incorporating link building as a fundamental aspect of an SEO campaign is crucial. The concept revolves around the notion that the greater the number of high-quality, authoritative, and trustworthy sites that link back to your content, the higher your website will rank in search engine results, resulting in increased traffic. Numerous strategies exist to encourage the acquisition of valuable backlinks.

Is link building stil effective?

Yes, most definitely. Link building is one of the most potent methods to enhance your website's ranking and visibility in search engine results pages (SERPs). Nonetheless, the dynamics have shifted, necessitating a more calculated, imaginative, and ethical approach to this endeavour.

Is link building expensive?

Link building is a demanding process that requires significant resources, encompassing content creation, prospecting, and manual outreach. However, by implementing a streamlined approach and harnessing our cutting-edge technology, you can efficiently scale your efforts while keeping costs under control.

What does link building include?

Link building refers to the strategic acquisition of hyperlinks from external websites to your own. In the realm of search engine optimization, the objective of link building is to augment the number of top-notch inbound links to a webpage, thereby enhancing its ranking.

What is the best link building approach?

To attract backlinks, creating content that resonates with people is crucial. Link-worthy content typically occupies a prominent position in the marketing funnel. Editors tend to link to pages that align with their audience's interests. Therefore, the more relevance your page possesses for its audience, the greater the likelihood of securing backlinks.

Is link building a part of SEO?

Link building is a crucial tactic in search engine optimization (SEO) as it signals to Google that your site is a high-quality resource deserving of citation. Consequently, websites with a greater number of backlinks often achieve higher rankings.

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