How to Fix Blank Landing Pages in GA4

How to Fix Blank Landing Pages in GA4

Noticed blank values in GA4 landing page reports? Here's everything you need to know to get back on track.

Written by

Preet Singh

Published

4 June 2023

Categories

Marketing

Strategy

Data

When browsing the landing page report in GA4, you might have come across a blank row – something similar to below:

The landing page dimension in GA4 is a bit quirky in the sense that it seems to remove the ending “/” from the URL values available in the reports.

This means that the blank row is, in fact, showing data for the homepage. You can verify this by adding a secondary dimension called “Landing page + query string”, like below:

Next time you come across a blank value in the landing page report, add the “Landing page + query string” dimension and see what you get.

Conclusion

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