How to fix blank landing pages in GA4

How to fix blank landing pages in GA4

Noticed blank values in GA4 landing page reports?

Written by

Preet Singh

Published

4 June 2023

Categories

Marketing

Strategy

Data

When browsing the landing page report in GA4, you might have come across a blank row – something similar to below:

The landing page dimension in GA4 is a bit quirky in the sense that it seems to remove the ending “/” from the URL values available in the reports.

This means that the blank row is, in fact, showing data for the homepage. You can verify this by adding a secondary dimension called “Landing page + query string”, like below:

Next time you come across a blank value in the landing page report, add the “Landing page + query string” dimension and see what you get.

Conclusion

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Preet Singh
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