1. AUDIT + ACTION PLAN
To get your GA4 migration started, we’ll work with you to create a measurement framework tailored specifically to your business needs.
We’ll review and record your tracking and other events to make sure everything is ready for a smooth transition.
With GA4, we can also consider measurements that that go beyond your current objectives to leverage the platform’s new capabilities.
2. EXPERT IMPLEMENTATION
We’ll create the new Google Analytics property, add and configure tags, and start collecting data.
We’ll also manage the integration with Google Ads so how your ads are performing and make changes on the fly to improve your results and we’ll activate Google Signals – a privacy-focused feature of Google Analytics 4 that allows you to collect data about your users without personally identifiable information (PII).
This means that you can still get useful insights about your audience, even when when third-party cookies become a thing of the past.
3. REVIEW & VALIDATE
Accuracy is key when it comes to data tracking, especially during a migration.
We’ll review UA and GA4 data to uncover any data differences or discrepancies and validate that everything is being collected and recorded properly.