What Is Data Insights and Why Is It Important?
Data is a commodity just like oil – yet possibly more valuable. And with the advent of technology, collection methods and platforms – it’s everywhere. This can’t be more valid for digital marketing and advertising.
The challenge lies in making this data useful. Because much like oil, the raw form is crude and unusable.
Hence, we analyse and refine it for resulting data insights – aka; petroleum. For example, in Google Analytics we can see data like the number of sessions per month. The data insight we may derive is that 40% of those sessions were from females who convert 15% better than the average.
Such insights justify decisions that significantly impact campaign performance. These insights remain significant throughout a campaign’s lifetime and require continuous improvements.