Search Engine Marketing

Paid Media

What Is Paid Media and Why Is It Important?

Paid media in its simplest form is an ad placement, paid for by advertisers. These ad placements can be bought across a variety of channels and platforms and are grouped as Traditional media (TV, radio, outdoor billboards), and Digital media like Google search network, Facebook and more.

Paid media is an integral part of any advertising strategy. It is important for driving awareness (launching a new product, website), acquisition (ecommerce, sign-ups) and retention (upselling, cross-selling to existing customers).

Most advertising campaigns span across traditional and digital media channels and platforms.

With advancements in technology and the rise of big data, most channels and platforms can target users at an increasingly granular level, like location, interests and so forth. This is especially true for digital media.

What Is Paid Media and Why Is It Important?

Paid Media at Indago Digital

At Indago Digital, everything we do starts with a conversation around performance. As no two clients are alike, we craft bespoke solutions to satisfy their KPIs.

Paid Search across Google Ads and Microsoft Advertising is at the heart of what we do, but Paid Social (Facebook, LinkedIn), Paid Video (YouTube, other publishers) and Display (Google Display Network, direct buys) are also significant parts. Running Paid Media across numerous channels enables drawing attribution insights to advise our clients on optimal budget distributions.

We believe in testing and pushing our clients in Paid Media and try anything fitting for client objectives.

Paid Media Testimonials

Successful Stories

  • Peter Skjellerup
    Peter Skjellerup
    50 years ago
    Marketing Manager - Five Star Games ;

    We’ve been working with Indago for over a year and it’s great to see their continued passion for digital marketing, our industry, our brand and its marketing effort. They are always interested in trying new channels in a constant effort to improve results.

  • Hemant Kokularupan
    Hemant Kokularupan
    50 years ago
    General Manager - Chisholm Institute ;

    It’s been a pleasure working with Indago Digital and not just from a digital marketing perspective. Their understanding of our vertical and the nuances of Chisholm itself is nothing short of remarkable. That understanding is critical in driving results in what is a highly competitive vertical.

  • Richard Hill
    Richard Hill
    50 years ago
    Head of Digital Marketing - BBC Worldwide ;

    We’ve used indago digital to run a number of campaigns promoting a variety of our TV series and online shop. What I’ve been impressed with, is that if things didn’t run perfectly or to the level we required they didn’t sit back and rest of their laurels. Instead they adapted and bettered our campaigns trying to drive increased results.

  • Rebecca Newton
    Rebecca Newton
    50 years ago
    Group Head of Marketing - Crown Resorts ;

    The relationship is still in its infancy but in the short time that we’ve worked with indago digital we’re been impressed with the level of dedication and detail placed onto our campaigns. We work with numerous people there who are effectively communicating with each other to make sure that nothing drops off and none of our IP is lost.

  • Sebastian Graham
    Sebastian Graham
    50 years ago
    Marketing Director - Living Social ;

    We’ve worked with the team at Indago Digital for a while now. We’ve found them flexible, professional, easy to work with and most importantly they have delivered the results we need. I fully recommend Gary and his team to any business.

Platforms We Excel In!

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