Performance Manager

Michael Zhu

Professional profile

Michael has 14 years in media industry experience including 10 years dedicated to Paid Search with roles at Audible, Telstra and global agencies working across major clients including Microsoft (B2B, B2C, Enterprise), Federal Government.

His first 2 years in media was selling ad inventory for a finance industry newspaper at the beginning of the Global Financial Crisis, a challenging role and a once-in-a-lifetime lesson of how communication & care can enrich lives during times of panic and uncertainty.

He believes marketing is a crucial part of adding colour and fragrance to everyday life and has a curiosity about the factors influencing buying decisions and how consumer behaviour changes with technology. Extracting actionable insights for his campaigns and clients from data brings him immeasurable joy.

Personal profile

Outside of work, Michael enjoys putting aside pivot tables and Powerpoints in favour of creative pursuits including photography and videography for social events and travels.

He is also an avid gamer, enjoying narrative-driven games on his Playstation; technology has allowed these to rival a good TV series.

Education & Awards

Michael has a Bachelor of Digital Media from the University of New South Wales) and completed the Google Squared Online digital course.

He also has a TAFE Certificate III in Public Safety from NSW State Emergency Service volunteer work.


  • English
  • Mandarin

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As a digital agency, we hand-pick skill sets to maximise your on-line potential.

In an ever-changing industry, we stay ahead in the latest digital marketing trends and tools by learning from industry events, internal integrated training and shared-knowledge sessions. The Indago Digital team consists of developers, data scientists, creatives and content writers.

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