Paid Media

Social Media Marketing Services

What Is Paid Social and Why Is It Important?

Social media is now a mainstay of Australian life. Nearly eight in ten Australians use social media, and 59% of those use social media every day or most days*.

Advertising across social media allows companies to reach potential customers based on the attributes of those individuals. Beyond the simple levers of age, gender and location, most social media networks feature an extremely rich pool of audience data around interests, occupation, affinity, and behaviours.

The variety of targeting options and ad formats makes paid social a great fit for any stage in the consumer-conversion funnel.

From awareness-raising video ads on Facebook to direct mail offers on LinkedIn, paid social is an extremely effective way to reach the most relevant users for any given business objective.


* Source: Sensis

What Is Paid Social and Why Is It Important?

Paid Social at Indago Digital

We assess social media investment on a case-by-case basis. There’s no one-size-fits-all media plan, and it’s not a case of simply slapping picturesque images alongside appealing text.

To get the most from paid social, Indago Digital assesses at which networks, placements, and audiences yield most value for any given campaign objectives, providing a bespoke campaign plan designed to maximise return from all budget levels.

Beyond the campaign parameters, we ensure that all tools at hand are being utilised. From in-interface conversion tracking and optimisation, to the creation and maintenance of advanced custom audiences – we strive to extract the most from every platform.

Remember, social media options are much broader than Facebook, Instagram and LinkedIn.


Our Methodology and Results

Social media advertising appears simple, but quickly demands complexity with various targeting, presentation and integration options. We have the expertise and experience to effectively manage these intricate facets for deeper, efficient campaigns.

Audience Construction

Audience Construction - From the available website data, we create audiences based on visitors and specific pages to effectively serve ads to users with existing affinities for the site or its products.

We upload email lists of existing customers to negate them from ads, cross-sell other products or up-sell existing products, and to targeting “lookalike” users who behave similarly on the platform as existing high-value customers.

Advertising Formats

Advertising Formats - The right advertising format is crucial to effective audience engaging on social.

We utilise alternate forms of ads like Facebook’s Lead Form which collects user data to ultimately save time and clicks for the user. It also directly integrates with a client’s CRM for easier processing.

Go beyond tried-and-tested link and carousel images for site traffic, or videos to increase awareness and engagement.

Full Funnel Approach

Full Funnel Approach - Paid social offers unprecedented scope to attract users at all stages of the customer journey, allowing tailoring of messaging to users to suit their current purchasing intent.

Introduce your brand to relevant users using default audiences through video on Instagram, serve bespoke ads to people who have visited your site and browsed specific products, and reconnect with previous purchasers during a sale period.

Meet Our

Paid Media Team

Indago Digital’s Paid Media team comprises of various academic backgrounds, from Computer Science, Economics, Psychology to Marketing. We are also music, video games, sports and tech enthusiasts.

This wide range of skills and expertise helps us create well-researched, creative and purposeful strategies.

Indago Digital’s philosophy is expertise over experience when sourcing talent. This enables us to hand-pick an award-winning team, in which members thrive by furthering knowledge and expertise.

Paid Media Testimonials

Successful Stories

  • Emily Jane Stevenson
    Emily Jane Stevenson
    55 years ago
    Digital Marketing Manager - The Merivale Group ;

    Like any relationship, it’s important that you put your best foot forward. The on-boarding process with indago digital has been the most seamless I’ve experienced, and we’ve been impressed with the results they’ve been driving.

  • Emma Sands
    Emma Sands
    55 years ago
    Advertising Account Manager - Cash Train;

    Working with indago digital has been a great experience. It’s been an interesting time at Cash Train with our recent acquisition by Money3 but they have been un-phased and have simply gotten on with the task at hand. A bottle of red at Christmas didn’t go amiss either.

  • Jeremy Reitman
    Jeremy Reitman
    6 years ago
    Director, Digital Marketing - Expedia ;

    We’ve worked with Gary & Indago from day one. They’ve been instrumental in helping bring the Helloworld brand to life online through various performance marketing means. Their team of experts focused on everything digital from paid search, organic (SEO), mobile web/app, analytics, re-targeting. Unlike most other agencies, Indago felt like a direct extension to the core helloworld team & elected to be involved in strategic meetings to achieve the desired results.

  • Sebastian Graham
    Sebastian Graham
    55 years ago
    Marketing Director - Living Social ;

    We’ve worked with the team at Indago Digital for a while now. We’ve found them flexible, professional, easy to work with and most importantly they have delivered the results we need. I fully recommend Gary and his team to any business.

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