Google Premier Partner Agency
Just 3% of ANZ Agencies are Google Premier Partners.
Discover what’s possible when you partner with the best.
Unlock the power of Google Ads
Why work with a Google Premier Partner?
With Google holding over 90% market share, Google Ads is the most direct way to get in front of ready-to-buy customers — but only if done right.
That’s where we come in.
As a Google Premier Partner agency, we handle everything from strategy to execution, ensuring your budget goes where it matters most.
Our data-driven approach tracks every click, lead, and sale back to a keyword, so you can see exactly what’s working and optimise your ad spend for maximum ROI. Ready to get the results you deserve?
Why choose us as your Google Ads agency?
Forget cookie-cutter campaigns. We build bespoke, data-driven Google Ads strategies that align with your unique goals, market, and challenges.
Whether you need brand awareness, lead generation, or conversions, we craft a full-funnel approach that maximises ROI—without wasted spend.
Tired of feeling like just another number?
As your Google Partner agency, we cap our client load to ensure you get dedicated, expert support from a team that knows your business inside out.
Expect proactive strategy, regular insights, and a long-term partnership that prioritises your success and gives you the attention you deserve.
Our Google Premier Partner status means we get early access to exclusive beta products, advanced tools, and platform insights before they go public.
Armed with this cutting-edge tech and an analytics-first framework, we're here to move the needle and bring serious firepower to your Google Ads campaigns.
Plus, we’re not afraid to adapt, optimise, and pivot based on what the data says — so you can feel confident your campaigns are always at the forefront.
Our five-step formula for Google Ads success
We start with in-depth market, keyword and competitor research to craft a tailored strategy. As a Google Premier Partner, we know what works—and we use that knowledge to set your campaigns up for success from day one.
Great campaigns don’t happen by accident.
We structure your account for performance, refining keyword targeting, ad creative, and bidding strategies. Then, we launch with precision, ensuring your ads reach the right people at the right time.
Our Google Ads experts measure what matters: leads, sales, and ROI.
We track every lead, sale, and conversion back to a keyword, giving you full visibility into performance. With real-time data, we pinpoint what’s working and what needs adjusting.
Google Ads is never ‘set and forget.’
We continually test ad variations, refine targeting, and reallocate budget to where it drives the highest ROI.
After assessing campaign performance, we consult our platform partners for expert advice on upcoming products and research.
Once we’ve optimised performance, we double down on what works.
Whether it’s expanding successful campaigns, testing new ad formats, or leveraging Google’s latest tools, we’re always looking for new ways to drive even better results.
Explore our related services
Conversion rate optimisation
Boost your bottom line & extract more value from every visitor with expert CRO.
From our clients
Our recent SEM projects
Crown Resorts
How our Google Ads expert's clever bid strategies resulted in a 13% improvement in Crown's weekly revenue.
Chisholm Tafe
How our team of PPC experts improved Chisholm Tafe's overal CPA by 67% through new creatives.
Fossil
How our PPC experts increased Fossil's ROI by 205% through the activation of specific high-intent keywords.
Just 3% of ANZ Agencies are Google Premier Partners.
Meet our paid marketing team
Frequently Asked Questions
What is a Google partner agency?
A Google Partner agency is a digital marketing agency that has met Google's stringent requirements, including expertise in Google Ads and a proven track record of success. Alley (formerly Indago Digital) has been a Google partner agency for several years.
These agencies are certified by Google, demonstrating their ability to effectively manage campaigns, optimise performance, and achieve strong results. Being a Google Partner indicates that the agency has access to advanced tools, insights, and support from Google, helping clients get the most out of their advertising campaigns.
What is the benefit of Google Partner?
Short answer? Better results.
As a Google Premier Partner agency, we have direct access to Google’s latest insights, beta features, and support—giving your campaigns a competitive edge. Plus, we’re held to strict performance standards, so you know your budget is in expert hands.
How does Google work with agencies?
Google partners with agencies through its Google Partners program, which provides tools, resources, and support to help agencies deliver better results for their clients.
Agencies can achieve Partner or Premier Partner status (like us!) by meeting performance, spend, and certification requirements—unlocking exclusive benefits like advanced training, priority support, and early access to Google Ads features.
Is a Google Ads agency worth it?
Google Ads services are a valuable investment as they offer businesses of all sizes a cost-effective means to access an essentially limitless and targeted audience. With remarkable flexibility, you can initiate, halt, suspend, or modify your bids at any moment.
How much does it cost to hire an agency for Google Ads?
It depends on your campaign size, complexity, and the level of service you need. We charge AUD $226 per hour, with a monthly minimum of 23 hours (around $5,200 per month).
Unlike agencies that take a percentage of ad spend, our hourly model ensures complete transparency—you’re paying for expertise, not just a cut of your budget.
Is Google Ads better than SEO?
Effective SEO strategies require patience, as it may take weeks or even months to yield tangible results. In contrast, a Google Ads account can provide immediate spikes in traffic. As a flexible marketing tool, Google Ads can be activated or deactivated at will. On the other hand, SEO ensures consistent organic results that endure in the long run.
Is Google Ads still worth it?
Yes—when done right. Google Ads is still one of the best ways to reach high-intent customers and drive real business growth. With advanced targeting, AI-powered bidding, and a massive reach across search, display, and video, it’s a powerhouse for brands that know how to use it.
But success isn’t guaranteed—it takes smart strategy, ongoing optimisation, and a data-driven approach. If your campaigns aren’t delivering, the problem isn’t Google Ads—it’s how they’re managed.
