Bing Ads Agency
Go beyond Google with a Bing Ads agency.
Why invest in Bing advertising?
Google might dominate paid search, but savvy businesses know that Bing Ads offer a powerful, cost-effective way to reach high-intent customers.
As a top Bing Ads agency, we help you tap into Microsoft’s growing audience—one that’s often overlooked but ready to convert.
With lower competition and CPCs, Bing advertising is an easy win for brands looking to scale beyond Google. Let us handle the strategy, so you get maximum ROI with minimal effort.
Why we're your new Bing Ads agency.
Bing Ads isn’t just Google Ads with a different logo—it has unique quirks, advantages, and opportunities.
As a Bing Ads agency that thrives on technical expertise, we fine-tune every campaign for Microsoft’s ecosystem. From optimising tracking and audience targeting to squeezing the most from your budget, we ensure your ads work harder and convert better.
As a Google Award-Winning Premier Partner, we stand proudly within the top 3% of Australian agencies.
That means access to beta products, insider strategies, and cutting-edge tools before the competition. Whether it’s Bing or Google, we stay ahead of industry shifts so you always have the advantage.
Most Bing Ads agencies juggle too many accounts. We don’t.
By capping the number of clients per strategist, we guarantee the attention your business deserves. Expect direct communication, clear reporting, and a team that actually knows your goals inside and out.
No fluff, no layers of bureaucracy—just a Bing advertising agency that treats your success like our own.
A smarter approach to Bing advertising.
We kick things off with a detailed strategy session to understand your goals, competitors, and market landscape.
As a leading Bing Ads agency, we use advanced data analysis and industry insights to pinpoint high-impact keywords and audience opportunities. This upfront research lays the foundation for a campaign that doesn’t just drive clicks—it delivers real business results.
Numbers don’t lie. We constantly test, measure, and refine your Bing advertising campaigns using Microsoft Ads’ advanced analytics.
We track performance against key KPIs, identifying what’s working and where we can push harder. Whether it’s adjusting bids, refining targeting, or tweaking ad copy, we make smart, data-backed decisions that bolster performance over time.
Once we have a winning formula, we scale.
Our structured campaign builds ensure efficient budget allocation, laser-focused audience targeting, and crystal-clear reporting. We continuously fine-tune ad creatives, test new strategies, and leverage exclusive platform insights to keep you ahead of the competition.
The result? A Bing Ads campaign that drives consistent, measurable growth.
Explore our related paid ad services
From our clients
Meet our Bing advertising consultants
Our recent PPC projects
Crown Resorts
How our Google Ads expert's clever bid strategies resulted in a 13% improvement in Crown's weekly revenue.
Chisholm Institute
How our team of PPC experts improved Chisholm Tafe's overall CPA by 67% through new creatives.
Fossil Group
How our PPC experts increased Fossil's ROI by 205% through the activation of specific high-intent keywords.
Frequently Asked Questions
What is Bing advertising?
Bing Advertising (also known as Microsoft Advertising) is a paid advertising platform that allows businesses to create ads that appear on Bing search engine results pages and its partner networks. Like Google Ads, advertisers bid on keywords, and pay when users click on their ads.
Is Bing a good place to advertise?
Bing can be a great place to advertise, especially for businesses looking to reach a different audience from Google. With typically lower competition, you can often achieve a lower cost per click (CPC), making it a cost-effective option.
Additionally, Bing’s integration with Microsoft products allows you to target a unique, often more mature demographic. It’s a solid platform for diversifying your digital marketing strategy and maximising reach.
Does Microsoft have an ad network?
Yes! Microsoft’s ad network spans Bing, Yahoo, AOL, and Microsoft-owned platforms like MSN, Outlook, and Xbox. It also includes the Microsoft Audience Network, which extends ads to high-traffic partner sites. This means your ads can reach a diverse, high-intent audience across multiple channels—not just Bing search results.
How much does it cost to advertise on Bing?
The cost of advertising on Bing can vary based on factors like your chosen keywords, audience targeting, and bidding strategy. Typically, you’ll set a daily budget and bid for keywords, with costs ranging from a few cents to a few dollars per click. Bing often offers lower competition than Google Ads, making it a more affordable option for many businesses.
If you’re interested in partnering with a team of experienced Bing ad experts, head over to our Fee Structure page for detailed information on pricing and how we can help you get started.
How does Microsoft Ads work?
Microsoft Advertising (formerly Bing Ads) works similarly to Google Ads, using a pay-per-click (PPC) model. You bid on keywords, and your ads appear when users search for relevant terms.
But here’s the kicker—Microsoft Ads often have lower competition, meaning you can reach high-value audiences at a lower cost per click (CPC). Plus, with advanced audience targeting, LinkedIn profile integration, and AI-powered automation, you get smarter, more cost-effective campaigns.
Is Bing Ads and Microsoft Ads the same?
Yes, Microsoft Ads is simply the new name for Bing Ads. While the platform started as Bing Ads, it was rebranded to reflect its broader reach across Microsoft’s network, including Yahoo, AOL, and partner sites. So, if you’re looking for a Bing Ads agency, you're really looking for a Microsoft Advertising agency—and we’ve got you covered.
Is Microsoft Advertising better than Google?
It depends on your goals. Google has a bigger search share, but Microsoft Ads offers unique advantages—lower CPCs, less competition, and direct access to a more affluent, professional audience.
Plus, Microsoft Ads integrates with LinkedIn, allowing for hyper-targeted B2B campaigns. A smart strategy often includes both Google and Bing advertising to maximise reach and ROI.
Do companies still use ad agencies?
Absolutely. While DIY advertising platforms exist, agencies bring strategic expertise, deep industry insights, and hands-on campaign management.
A great agency (like us) doesn’t just run ads—they develop high-impact strategies, optimise in real time, and ensure your budget is working as hard as possible. In short, if you want to outsmart the competition, an agency is your best bet.
