Demand Side Platforms or DSP’s is buying display media in a real time auction based environment.
What does that mean? It means buying media based on where your customers are and using a variety of tactics to not only find out where they are, but to continue to find new customers.
As more conversions are driven, indago digital can better understand the genetic make up of your typical customer; both online and in the real world, and in turn use that information to find more.
It’s a powerful technique that drives excellent results.