Using your current customers, to dictate the best converting page, by simultaneous testing multiple facets of your site is extremely powerful. There are a wide range of technologies available to not only report on the test but to enable you to build the test pages without any design or coding skills.
The way indago digital manage MVT campaigns follows a proven structure. Key to a campaign’s success is a good creative team. We start basic but are extremely aggressive producing a broad variety of base pages. When a base page has won, we then start a more traditional MVT campaign testing the various facets within the page. Small quick tests are the only way to go.
After that we run the same tests, using previous learnings and apply them to different channels; segmentation. A winning SEO page will not necessary be a winning display page.