AAT Kings Design Case Study

AAT Kings - UX/UI Redesign

Our team of design experts improved AAT King's new pages, ensuring they are more visually appealing.
Get in touch
As your digital growth partner, we're in your corner.
First name*
Last name*
Email address*
Phone number*
Company*
Your message
Background blur

The AAT Kings Challenge

The project's main objective was to redesign and give the AAT Kings website a professional yet functional, good-looking one. The second objective was to include SEO segments to help the site rank first.

Our Methodology

We performed a research assessment to identify the user's pain points and goals, and we used different tools to gather data and analyse their behaviours; after we discovered the potential User Personas, we reorganized the Information Architecture (IA) and proceeded to prototype the pages into an interactive wireframe preview.

After the prototypes passed all our tests, we continued with the design and handed the mockups to the website development team to implement the new updates.


The Results

The new pages are visually more appealing than the previous site, and the responsive web development and implementations were integrated using their current CMS system.

The Page conversions improved and the new pages started getting visits and driving users towards the Contact section and/or Get a Quote form.

Explore our Design news
Discover more

Sustainable web design

Darren Friel - 5 min read

Top 20 websites in Australia 2022

Darren Friel - 9 min read

4 Key UX design elements & actionable tips

Peter Dimakidis - 12 min read
Team members thinking together

Get in touch

Ready to get the ball rolling? Drop us a line.

First name*
Last name*
Email address*
Phone number*
Company*
Your message