What Is Google Ads Management and Why Is It Important?
With Google Ads Management, advertisers can control targeting/delivery methods, optimise keywords and find opportunities to improve performance. However, it is incredibly time-consuming and difficult to find the time to optimise, grow and experiment amongst other to-dos. Effectively setting-up campaigns allows for easier management without roadblocks.
In addition to the Google Ads platform, there are other search management software to help advertisers automate tedious, recurring tasks. But not everything is reliant on the bot. Whether it be managing budgets or bids, it is important to ensure everything is on track and ticking clientele goals and expectations.
Luckily, managing ads on Google doesn’t have to be a full-time job. With the right processes and knowledge, time can instead be effectively spent in the areas that matter more.