Paid Media

Google Ads Management

What Is Google Ads Management and Why Is It Important?

With Google Ads Management, advertisers can control targeting/delivery methods, optimise keywords and find opportunities to improve performance. However, it is incredibly time-consuming and difficult to find the time to optimise, grow and experiment amongst other to-dos. Effectively setting-up campaigns allows for easier management without roadblocks.

In addition to the Google Ads platform, there are other search management software to help advertisers automate tedious, recurring tasks. But not everything is reliant on the bot. Whether it be managing budgets or bids, it is important to ensure everything is on track and ticking clientele goals and expectations.

Luckily, managing ads on Google doesn’t have to be a full-time job. With the right processes and knowledge, time can instead be effectively spent in the areas that matter more.

What Is Google Ads Management and Why Is It Important?

Google Ads Management at Indago Digital

Our My Client Center (MCC) on Google Ads and search management software Search Ads 360, helps us manage multiple accounts. This saves critical time for reporting, access control and consolidated billing.

At Indago Digital, we understand that paid search is a continuous process requiring a lot of effort to structure and manage. The key focus here is to initially set-up our campaigns correctly. Although it takes time to initially build the campaign and find the right keywords, it reduces the administrative task-funnel in the long run. In turn, maximising efficiency and securing more management and optimisation time.

Our Methodology and Results

Our approach to managing the Google Ads campaigns is quite logical. There are four main areas we focus on; Build & Implementation, Analysis & Optimisation, Strategy & Experimentation and Monitoring & Reporting.

Build & Implementation

Build & Implementation - A campaign’s build is crucial for an efficient management of resources. We ensure every campaign has a consistent naming convention for reporting and tracking.

Within the build, we execute keyword research using appropriate match types. This involves understanding a product/service’s unique selling point.

Then we write a minimum of three ad copies per ad group, complying with advertising policies and client criteria.

Analysis & Optimisation

Analysis & Optimisation - Using a combination of Search Ads 360, Google Ads and Google Analytics, we analyse key metrics using segmented data (for e.g. audience, device, time of day) that align with client goals.

We delve deep into all account performance aspects including, campaigns, ad groups, keywords, ad copy and quality score.

Resultantly, we assess and optimise with budget tweaks and bids adjustments as per the best performing campaigns.

Strategy & Experimentation

Strategy & Experimentation - Dependent on client goals, strategies range from the highest share of voice, top-position keywords, to implementing the right bid strategy.

We are constantly on the lookout for new opportunities and experimental findings for increasing performance, which we happily recommend to clients.

Monitoring & Reporting

Monitoring & Reporting - Every month we provide Google Ads performance reports to clientele. This includes top-level results, month-on-month/year-on-year comparisons, competition, insights, recommendations, and more.

We believe it is paramount that we maximise client transparency so they understand what is going on and how we can improve.

Not only does it provide key insights for clients, but also sprouts management ideas and understanding.

Meet Our

Paid Media Team

Indago Digital’s Paid Media team comprises of various academic backgrounds, from Computer Science, Economics, Psychology to Marketing. We are also music, video games, sports and tech enthusiasts.

This wide range of skills and expertise helps us create well-researched, creative and purposeful strategies.

Indago Digital’s philosophy is expertise over experience when sourcing talent. This enables us to hand-pick an award-winning team, in which members thrive by furthering knowledge and expertise.

Paid Media Testimonials

Successful Stories

  • Tim Connew
    Tim Connew
    50 years ago
    Digital Marketing Manager - Contiki Holidays ;

    We moved to indago digital as we wanted an agency who would provide us with the support and face to face time we require. We’re a brand that employs customer-centric people and wanted an agency that held those same values. After six months of working with indago, we now have an agency who shares our values and is driving our business forward through proven expertise and hard work.

  • Emily Jane Stevenson
    Emily Jane Stevenson
    50 years ago
    Digital Marketing Manager - The Merivale Group ;

    Like any relationship, it’s important that you put your best foot forward. The on-boarding process with indago digital has been the most seamless I’ve experienced, and we’ve been impressed with the results they’ve been driving.

  • Rebecca Newton
    Rebecca Newton
    50 years ago
    Group Head of Marketing - Crown Resorts ;

    The relationship is still in its infancy but in the short time that we’ve worked with indago digital we’re been impressed with the level of dedication and detail placed onto our campaigns. We work with numerous people there who are effectively communicating with each other to make sure that nothing drops off and none of our IP is lost.

  • Sandra (Nathaniel) Wills
    Sandra (Nathaniel) Wills
    50 years ago
    Digital Marketing Manager - Noble Oak Life ;

    We always bought into the fact that SEO was a critical channel for us to be investing into but hadn’t had the success we were hoping for through other agencies. Although we’ve a long way to go the early signs are positive. SEO sessions and conversions are up! We’ve now decided to use their PPC services as well.

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