PPC Agency Sydney
Stronger SEM campaigns, bigger returns.
Why partner with a PPC agency?
PPC is the most heavily invested digital channel for a reason — it puts brands in front of ready-to-buy customers at the exact moment they’re searching.
But running PPC in-house or using the wrong agency can lead to lacklustre returns and missed opportunities.
That’s where we come in.
As Sydney's premier PPC agency, we combine expert strategy, data-driven bidding, and real-time optimisation to ensure every dollar works harder.
From search and shopping to remarketing and YouTube ads, every SEM campaign is built to outsmart competitors, increase conversions, and scale your business — fast.
Why we're your new SEM agency.
At Indago, we pride ourselves on a direct, one-to-one relationship with the people running your campaigns.
We make sure your success is personal and direct. No middlemen, no fluff—just results-driven strategies tailored to your goals.
We don’t believe in generic reports. Every strategy we craft is based on your business goals—whether it's ROI, ROAS (return on ad spend), or ARPU (average revenue per user).
Our focus is always on driving the metrics that directly impact your growth and profitability, so you get more out of every dollar spent.
We know what works—and how to make it work even better for you.
Our SEM experts excel across platforms like Google Ads, Microsoft Ads, and Search Ads 360, applying technical mastery to optimise your campaigns, driving more leads and cutting down on wasted spend.
Our 5-step PPC process
We start by getting familiar with your specific goals and challenges. This helps us craft a strategy tailored to your brand's USPs and target audience.
From here, we set KPIs that align with your overall business goals, ensuring we track meaningful progress every step of the way.
Next, we set you up for success with keyword research, ad creation, and precise targeting to ensure we're reaching the right audience at the right time.
Once live, we monitor every campaign element—from CTR to conversion rates—and make data-backed decisions to enhance performance. This agile approach allows us to adapt quickly and efficiently to changing market dynamics.
To keep your campaigns ahead of the curve and performing at their best, we use a dual approach to constantly fine-tune your ads.
We blend proactive tweaks (e.g. expanding keyword and audience targets) with reactive strategies, like bid adjustments based on competitor activity and trends.
Transparency is key to our client relationships. Our live dashboards give you real-time access to campaign performance, while our regular reports break down the data into actionable insights.
Explore our related services
From our clients
Meet our SEM consultants
Our recent SEM projects
Crown Resorts
How our team of PPC experts created a bid strategy which resulted in a 13% average improvement in weekly revenue for Crown Resorts.
Contiki
Explore and read about our Contiki Paid Media case study challenges and methodology to learn how we improved their performance and our results.
National Training
How our team of PPC experts improved National Training's ROI by 35% through new optimisation strategies.
Our latest PPC articles
Frequently Asked Questions
What is a PPC agency and what do they do?
A PPC agency will manage a client's advertising campaigns across platforms like Google and YouTube. They handle everything from creating ads to targeting, bidding, and optimising for the best return on investment.
At Alley, it is our goal is to drive quality traffic and conversions while ensuring that every ad dollar works harder for our clients. By continuously monitoring performance, we refine strategies to meet specific business goals and maximise campaign effectiveness.
What does PPC stand for?
Pay-per-click (PPC) is an internet marketing strategy where advertisers pay a fee whenever their ads are clicked on. It can be seen as a method of driving traffic to your website by paying for visits.
How much does an agency charge for PPC?
According to most reports, the typical PPC management fee ranges from 10% to 20% of the ad spend. Therefore, the amount of money a client allocates for PPC ads directly influences the fee an agency will charge. However, there are intricacies in the calculation that can slightly adjust your fees, either up or down.
For information on how our fees work for paid advertising, head to our Fees structure page.
How does PPC make money?
PPC advertising works by advertisers bidding on phrases and keywords, creating ads that target those specific keywords, and paying a fee each time a user clicks on their ad. The ads are shown on search engine pages when a user searches for a relevant keyword, and the goal is to drive traffic to the advertiser's website.
What does SEM stand for?
Search Engine Marketing. It refers to the practice of using paid advertising strategies to improve a website's visibility on search engine results pages (SERPs).
PPC is a component of SEM that specifically focuses on paid ads, where advertisers pay for clicks on their ads. In short, PPC is one of the key tactics used in SEM to drive traffic through paid search advertising.
What is an SEM agency?
An SEM agency focuses on improving a business’s visibility on search engines through paid advertising strategies. They handle the creation and targeting of search ads to drive relevant traffic, increase conversions, and boost overall performance on platforms like Google Ads.
What's the difference between SEM and SEO?
- SEM (Search Engine Marketing) is all about using paid ads, like Google Ads, to drive traffic to your website quickly. You pay for clicks and get instant visibility.
- SEO (Search Engine Optimisation) focuses on improving your site’s organic rankings through things like content and technical improvements. It’s a slower, long-term approach that builds up over time.
SEM gets you fast results, while SEO is more of a steady, ongoing effort. Both are highly valuable and there is a time and place for both in the marketing mix.
