A happy medium between being totally informed and blissfully unaware
At indago digital we’re not looking for our clients to be as skilled as our employees but we do want them to be informed. A well informed client pushes in the right direction, refrains from wasting time and ensures their campaign achieves maximum success.
A poorly informed client is dangerous, directing a campaign in directions it should never go, and assuming that their opinion has more weight than that of their own data. Often referred to as HIPPO (Highest paid person’s opinion).
As part of any campaign indago digital offers free training to ensure the client is both well informed and happy, and that together we produce the best results possible.