Our GA4 Training
Unlock your potential with GA4 training
Why invest in GA4 training?
Google Analytics 4 (GA4) is here, and if your team isn’t on top of it, you’re leaving valuable insights on the table.
GA4 is your key to making better, faster decisions in an increasingly data-driven world. With the pace of change accelerating, you need a team that knows how to pull, analyse, and act on your data like pros.
Investing in GA4 training means empowering your team to not only keep up but stay ahead—driving smarter strategies, maximising ROI, and turning insights into action.
Our GA4 training services
With over 100 analytics profiles implemented and 700 reports generated each month, our team at Indago is built on hands-on experience.
We don’t just practice analytics—we shape industry knowledge, regularly delivering training to help businesses unlock the full potential of their data.
Our GA4 experts lead in-depth training sessions, partnering with top industry bodies to equip professionals with the skills to truly leverage analytics tools.
With a focus on practical, real-world application, our GA4 training ensures your team can confidently extract insights and drive data-driven decisions.
Indago isn’t just keeping up with industry trends—we’re shaping them. As leaders of the IAB's Search Council and partners with Google’s Squared Online, we’re at the forefront of analytics innovation.
When you train with us, you're learning from the experts who are actively defining best practices, ensuring your team gets the most relevant, cutting-edge insights to stay ahead.
Every GA4 course is crafted to match your industry and business needs, using real-world case studies that speak directly to the challenges you face.
This ensures your team gains practical, applicable insights they can use to make smarter, data-driven decisions—right away.
Meet our GA4 training team
Our analytics training process
We kick off our GA4 training by getting to know your team's unique strengths and knowledge gaps.
By taking the time to understand each member’s experience, we are able to tailor the deliver of our training, ensuring it’s relevant and impactful for everyone, from beginners to seasoned pros.
In this step, we dive deep into your business data to make the training as relevant and actionable as possible.
By incorporating real-time insights from your analytics, we tailor the sessions to reflect your unique challenges and opportunities.
This ensures the training isn’t just theoretical—it’s directly applicable to your business, empowering your team to act on what they’ve learned with immediate, real-world impact.
We understand that no two teams are the same, so we offer a flexible mix of Ga4 training formats to suit your team’s specific needs.
Whether it’s face-to-face sessions for direct engagement, online modules for convenience, or group workshops to encourage collaboration, our approach ensures the training fits seamlessly into your team's unique work dynamics.
This adaptability maximises learning effectiveness, keeping your team engaged and ready to apply their new GA4 skills right away.
Explore our related services
Our recent projects
Contiki
How our team of data experts improved Contiki's data insights, allowing them to optimise towards consumer transactions.
CareerOne
How our SEO experts improved CareerOne's SEO visibility by 240% and doubled keyword ranking on the first page of Google.
Fossil
How our team of PPC experts increased Fossil's ROI by 205% by activating specific high-intent keywords.
From our clients
Frequently Asked Questions
What is GA4 training?
Our Google Analytics 4 (GA4) training offering is designed to equip your team with the skills to effectively utilise GA4's features for data analysis and decision-making.
It is highly bespoke to your business and your team, as we tailor our delivery according to the appropriate knowledge level and use business data to make the training actionable. We also offer a flexible mix of GA4 training formats—face-to-face sessions, online modules, or group workshops—to seamlessly integrate into your team's dynamics and maximise learning effectiveness.
How long does it take to learn GA4?
While you can complete basic GA4 training in a few hours, achieving proficiency and comfort with the platform may take several days or weeks, depending on your learning style and the depth of knowledge you aim to acquire.
Is Google Analytics 4 easy to learn?
Learning Google Analytics is difficult. Although it's the most popular web analytics tool, many users lack the knowledge to get to the bottom of their data. The new version is even harder to master which is why many businesses are seeking effective ways to upskill.
What is the best way to learn GA4?
Google's comprehensive training materials guide you through creating a Google Analytics account, structuring a website, and setting up a sandbox website for practice.
With us, you'll learn how to implement and test Google Analytics tracking codes and access step-by-step instructions to collect data for your business. Unlock the ability to create custom reports and events with GA4, empowering you to gain valuable insights and optimise your online presence.
Is GA4 the same as Google Analytics?
Google Analytics 4 has now replaced Universal Analytics. As of July 1, 2023, standard Universal Analytics properties ceased processing new data. Additionally, from July 1, 2024, all customers will no longer have access to the Universal Analytics interface and API.
Learn more about How to Overcome Universal Analytics’ Sunset.
Is there a certification for GA4?
Yes, there is a certification for Google Analytics 4 (GA4). Google offers the Google Analytics 4 Certification through its Google Skillshop platform.
You can access the training and certification here: Google Skillshop GA4 Training
How much does it cost to get GA4 certified?
The certification itself is free. For info on our rates, get a quote today.
