Enterprise Digital Marketing Training
Upskill with digital marketing experts
Why invest in digital marketing training?
In digital marketing, what worked yesterday might not work tomorrow.
Without upskilling, teams risk falling behind, rendering their digital marketing skills obsolete in the face of evolving technologies and strategies.
Beyond the professional benefits, investing in training also pays dividends in employee satisfaction and retention. Studies consistently show that well-trained staff perform better and exhibit higher job satisfaction.
This positive correlation fosters a sense of empowerment, contributing to a more dedicated and loyal workforce.
Employees with the latest skills excel in their roles and contribute to a culture of continuous learning within your organisation. This culture positions your business as a forward-thinking industry leader capable of navigating the ever-changing digital landscape.
Why choose us for your digital marketing training?
At Indago, we strongly emphasise that all our clients are well-equipped to navigate the unpredictable terrain of the business world.
Our commitment to providing detailed and comprehensive training services has been a cornerstone of our business model since our inception. We firmly believe practical marketing training is necessary for clients looking to dominate their digital landscape.
With the rapid pace at which markets evolve, businesses must clearly understand what impacts them. Our training services are designed to offer precisely that - a forward-looking perspective based on sound data analysis.
Indago takes a proactive stance by actively engaging in training initiatives with reputable entities such as Google's Squared Online training course, the Australian Institute of Management (AIM), various universities, and industry bodies like the Interactive Advertising Bureau (IAB).
This dynamic approach ensures our trainers are well-versed in academic theories and intimately acquainted with the latest industry trends, technologies, and best practices. This ensures our digital marketing corporate training services are effective and you improve your digital abilities.
Recognising the dynamic nature of digital marketing, Indago places a premium on practical expertise over theoretical knowledge.
In a field where staying current is paramount, training by a marketing team of practitioners rather than academics ensures that techniques and practices are up-to-date and highly relevant.
Indago prides itself on imparting knowledge rooted in real-world experiences, providing its clients with actionable insights that resonate in the fast-paced digital landscape.
Our team aren't just knowledgeable; they're among the most experienced in the business, standing as beacons of expertise nationwide.
Their wealth of experience enhances the quality of training, adding a layer of practical wisdom invaluable for clients seeking to improve their digital skills.
Operating within an agency environment, our trainers boast experience across various verticals. This diverse exposure equips them with the ability to provide you with relevant case studies and insights directly aligned with your unique business challenges.
Whether it's hospitality, finance or travel – our trainers bring industry-specific knowledge, ensuring your training experience is educational and tailored to your specific needs.
Our commitment extends beyond a mere belief — it's a dynamic, multifaceted strategy designed to empower its staff and clients with the latest, most relevant insights in the ever-evolving field of digital marketing.
Types of training
Our dedication to education extends beyond the theoretical to the practical, exemplified by our meticulously crafted off-the-shelf training modules.
Developed over years of industry expertise, these modules cater to teams of up to 20, providing comprehensive learning for key aspects of digital marketing.
Whether conducted face-to-face or online, our modules cover various topics, including general digital marketing, SEO, content strategy, paid search, paid social, and display advertising.
This flexible and accessible approach ensures that teams acquire the necessary knowledge in a format that suits their unique preferences and requirements.
A lack of understanding at the executive level can lead to poor implementation and sub-standard results.
Recognising the pivotal role played by C-suite decision-makers in shaping the direction of marketing strategies, we offer bespoke courses designed to bring these key leaders up to speed.
Our courses for the C-suite not only bridge the knowledge gap but empower leaders with the insights and strategic understanding needed to make informed decisions, ultimately contributing to the overall success of their marketing initiatives.
At Indago, we understand that one size does not fit all. Our custom training courses are crafted to address the unique training needs of your business.
These courses are tailored to your employees' understanding levels and roles, ensuring the training is relevant and deeply impactful.
Leveraging your data and web assets, we create a customized learning experience that resonates with your team, making these bespoke courses among our most popular and effective offerings.
Indago plays a vital role in training for several universities. By providing valuable insights into digital marketing careers, we contribute to bridging the distinct skill shortages prevalent in Australia.
University training is critical to addressing this trend and we're committed to nurturing the next generation of digital marketing professionals.
Through these partnerships, we aim to equip both marketing and non-marketing graduates with the skills and knowledge necessary for a successful career in the ever-evolving field of digital marketing.
Explore our related services
C-Suite Training
Elevate executive prowess in the digital realm with our C-suite digital marketing training.
Our recent projects
Robert Half
How we achieved a 138% increase in year-on-year organic traffic for Robert Half by combining technical content and outreach.
Travelex
How our competitor analysis revealed a content gap opportunity that created a 57% increase in site-wide organic traffic.
AAT Kings
How a 301 migration strategy resolved AAT Kings’s ranking issues , resulting in a 113% increase in year-on-year organic search sessions.
From our clients
Meet our digital marketing training team
Our latest strategy articles
Frequently Asked Questions
Digital marketing, also known as online marketing, is the art of promoting brands and connecting with potential customers through the Internet and various digital communication channels. This encompasses email, social media, web-based advertising, as well as text and multimedia messages, all serving as effective marketing channels.
Digital marketing is an incredibly diverse field, requiring professionals to tackle various tasks daily. The typical responsibilities of marketing teams encompass sending emails, attending meetings, creating compelling content, monitoring marketing strategies, and analyzing valuable data.
To create a marketing approach that delivers results, embracing the power of the 7 Cs is crucial. These strategic pillars - customer, content, context, community, convenience, cohesion, and conversion - encapsulate the fundamental elements of digital marketing. Incorporating these 7 Cs into your campaign ensures a comprehensive and successful strategy that resonates with your audience and drives meaningful engagement.
The fundamental principles of accurate marketing forecasts entail employing approaches to predicting future trends that are (1) well-organised, (2) data-driven, (3) causally oriented, and (4) straightforward.
A well-rounded digital marketing strategy comprises five essential elements: mobile optimization, organic search, social media marketing, content marketing, and lead nurturing. These components collaborate seamlessly to guarantee the efficiency and triumph of a digital campaign.
