Drive ‘actionable’ insights with

Attribution Modelling

Data and technology need to be at the heart of attribution

Capturing and driving sales and leads

We know that your customers are likely to interact with various advertising campaigns and that certain channels ‘capture’ leads and sales, whilst other ‘drive’ those leads and sales. It is these relationships that need to be understood and acted upon. Data and technology need to be at the heart of attribution, and the tool of choice needs to drive ‘actionable’ insight.

The technologies are neither cheap nor mainstream but the gains to be had aren’t either.

Indago Digital understand the fear that surrounds this technique but we also understand that ‘the price of inaction is far greater than the cost of making a mistake’. For new advertisers we start by attributing within one channel, move to a variety of digital channels and end with the holy grain and include offline channels.

There is a reason that this year both AOL and Google purchased attribution technologies of their own.

Discover more about

Google Analytics

Conversion Optimisation

Improving onsite conversion funnels to reduce customer leakage. Learn more

Google Tag Manager

Re-marketing, analytics, bid management, call tracking and a number of other tags are probably sat on your site. Learn more

Multivariate Testing

Using your current customers, to dictate the best converting page, by simultaneous testing multiple facets of your site is extremely powerful. Learn more