Our Blog Content Audit
Your blog content, reimagined.
What is a blog audit?
If your blog feels more like a content graveyard than a traffic-driving machine, you’re not alone.
Many businesses churn out blogs without a clear strategy, leaving potential traffic and leads untapped. Our Blog Content Audit dives deep into your site’s data, evaluating every post against 44 key metrics like CTR, backlinks, impressions, readability score and more.
Our audit reveals which blogs to optimise, merge, or retire – simplifying your content strategy, saving you time, and helping you post with purpose.
Why audit your SEO blog content?
Rank higher and get noticed by your ideal customers with relevant, valuable content that meets EEAT standards and Google’s Helpful Content Update.
Skip the guesswork and take immediate action with a clear, stress-free roadmap on which blogs to optimise, merge, or retire.
Stay ahead of algorithm updates and shifting audience expectations. Our expert Blog Audit keeps your content relevant, engaging, and optimised for lasting visibility in AI Overviews and search results.
Work smarter by transforming content you already have into high-value assets that drive traffic and conversions.
Cut the clutter and amplify your impact. Ensure every blog does your brand justice to earn the trust of potential customers.
Smarter content, better traffic.
Our Blog Audit process
We’ll access your GA4, Ahrefs and GSC data, before using Screaming Frog to run a custom crawl, gathering 44+ key blog performance metrics across all platforms.
All this data is compiled into one easy-to-understand spreadsheet, providing our team with a clear view of each blog’s performance.
From here, blogs are sorted into categories (“Retire,” “Merge,” or “Optimise”) based on their performance so you know exactly what to address.
Our SEO team will set custom benchmarks to help us determine which of your blogs should be prioritised for optimisation.
We’ll provide a tab in the spreadsheet containing a summary of our findings, including common issues and how you can fix blogs in each category.
Finally, we’ll meet with you to present our findings, giving you the chance to ask questions and discuss next steps.
Explore our SEO & Content services
Site-Wide Content Audit
Scan your entire site for hidden content issues with this 30-point health check.
Our recent SEO projects
Robert Half
How we achieved a 138% increase in year-on-year organic traffic for Robert Half by combining technical content and outreach.
Travelex
How our competitor analysis revealed a content gap opportunity that created a 57% increase in site-wide organic traffic.
Money3
How our SEO experts helped Money3 prepare for Google's core web vitals update, meaning that the number of their URLs passing core web vitals tripled.
From our clients
Meet our team
Our latest SEO articles
Frequently Asked Questions
What does a successful blog look like?
A successful blog attracts organic traffic to your site, satisfies user intent and ranks well on search engines. All SEO blog content should provide your audience with valuable, relevant insights, be properly optimised, and encourage users to take action, whether that’s sharing, commenting, or converting.
How do you evaluate a blog post?
We evaluate your blog posts by setting custom benchmarks based on your site’s performance and industry standards. Using 44 key blog performance metrics from Google Analytics, Ahrefs, Google Search Console, and Screaming Frog, we analyse everything—traffic, engagement, backlinks, readability, and more. This helps us quickly identify what’s working and what needs improvement.
Which blogs get the most traffic?
A fully SEO-optimised article that includes FAQs, targets high-search-volume keywords, provides helpful, relevant information, and offers a great user experience will typically get the most traffic.
How do I find my blog ranking?
While this is provided in our Blog Audit, you can find which keywords a specific blog post is ranking for by using SEO tools like Google Search Console or Ahrefs. You’ll also be able to see how much organic traffic it gets, and how it stacks up against similar content from your competitors.
How to optimise your blog for SEO?
There are endless ways to optimise a blog for SEO, but the process ultimately involves improving its UX, readability, and relevance. A basic blog post SEO checklist should start with keyword optimisation, high-quality copywriting, strategic internal linking, and updating outdated information. You can also improve technical SEO factors like page speed and mobile-friendliness.
How do you know if your blog is doing well?
Your blog is doing well if it attracts consistent traffic, ranks well for its target keywords, engages readers, and drives conversions. Keep in mind that fluctuations are normal, so understanding how to track blog performance on an ongoing basis is key to gauging its true success.
How long before a blog is successful?
It typically takes 3 to 6 months for a blog to really start making waves. If it’s a brand-new post, don’t expect instant results—Google needs time to notice and trust it. But if it’s an old post you’ve recently optimised, you might see results a bit faster. It all depends on factors like content quality, how tough the competition is in your niche, and the level of your SEO expertise.
How many blog posts per week does my site need?
For most businesses, 1-2 high-quality blogs per week hits the sweet spot. In competitive niches, you might need to post more—but only if you can maintain quality.
Instead of churning out fluff, our Blog Audit helps you refine what you already have. We’ll ensure every post is well-researched, genuinely helpful, SEO-optimised, aligned with your audience’s needs, and tailored to support your business goals. When it comes to any blog content strategy, it’s quality over quantity, always.
What should I do after a Blog Content Audit?
Once we present the Blog Content Audit, the next step is up to you.
- Do it yourself: If you have the in-house capacity, your team can start optimising, retiring, and merging your blogs themselves.
- Let us handle it: Our experts can execute the changes needed for you. This will be a separate project with an additional quote, but you get our full team’s expertise and resources.
How long does a blog audit take?
This all hinges on how much blog content you have on your site. From start to finish, our Blog Content Audit typically takes 18–63 hours, based on a range of 50 to 200 blogs.
How much does a blog audit cost?
For 50 to 200 posts, prices typically range from $4K to $14K. This includes:
- Crawl: Analysing 44 key metrics per blog from tools like Google Analytics and Ahrefs.
- Analysis: Evaluating performance, categorising posts, and providing actionable suggestions.
- Presentation: A collaborative session to share findings and next steps.
Every Blog Audit is tailored to your site, ensuring maximum ROI without unnecessary work.
