SEO Competitor Analysis Services
Elevate your edge with competitor research
Why invest in SEO competitor analysis services?
In the battle for search visibility, knowledge is power. Without understanding what’s working for your competitors, you're flying blind.
Our SEO competitor analysis takes a deep dive into the strategies that are boosting your rivals’ rankings, so we can adapt, improve, and supercharge your SEO strategy. With Indago, you’ll discover:
- Missed opportunities that are holding you back.
- Gaps in your content or technical setup.
- Where your competitors are investing—and how to outsmart them.
Why choose Indago?
At Indago, we don’t rely on hunches – every recommendation we make is firmly rooted in hard evidence.
Our proprietary tools, combined with trusted industry platforms like SEMrush and Ahrefs, dive deep into competitor metrics to uncover what makes them tick.
We turn that data into actionable insights, giving you the edge to leap ahead in rankings and stay there.
Forget cookie-cutter solutions. Our team of SEO veterans crafts competitor strategies tailored to your unique goals and challenges.
By analysing what’s working (and what’s not) for your competitors, we create a plan that amplifies your strengths, closes gaps, and gets you results that matter.
No fluff, just tactics designed to push you ahead.
We believe in keeping things clear and actionable.
Our SEO competitor analysis services come with easy-to-understand reports that break down exactly what we’re doing, why it matters, and how it impacts your rankings.
With Indago, you’ll never be left wondering what’s happening behind the scenes — just real, measurable progress you can see.
Our SEO competitor analysis process
In any good SEO strategy, nailing keyword research is non-negotiable. To reach the right audience and boost visibility, you must understand the keywords your target audience is searching for.
Once we identify these terms, we analyse your top competitors, uncovering their key success factors, This allows our SEO experts to target the highest-performing keywords, driving traffic and elevating your rankings.
Search engines use many metrics to determine how websites rank for specific keywords. By scraping the SERPs, we'll uncover what makes your competitors tick and why they might be pulling in more traffic.
In your niche, factors like content length and keyword density could outweigh others, like site speed and accessibility. Our advanced web scraping tool reveals this key information, outlining the benchmarks you need to hit for optimal results.
Data loses its power without clear visualisation.
Using tools like Looker Studio and Tableau, we'll transform your competitor data into visually compelling insights. This isn't just for show — they serve as a strategic blueprint, ensuring every decision is backed by a clear rationale.
We keep things agile, continuously refining our findings to keep your strategy sharp, current, and always one step ahead.
We take our competitor research and craft a strategy that's uniquely yours, integrating technical enhancements, addressing accessibility challenges, developing compelling content, and building high-quality backlinks.
This tailored approach focuses on specific metrics aligned with your target keywords, ensuring you get a bespoke plan — not a one-size-fits-all solution.
Explore our SEO services
Competitor analysis
Outsmart your market, anticipate trends and pivot fast with data-driven insights.
Our recent SEO projects
Robert Half
How we achieved a 138% increase in year-on-year organic traffic for Robert Half by combining technical content and outreach.
Upside Realty
How our team of SEO experts turbocharged Upside Realty's organic traffic by over 202% and site visibility by more than 154%.
Employsure
How our team of SEO experts improved Employsure's total clicks by 42% through a combination of outreach activity and technical implementations.
Real clients, real results
Meet our SEO competitor analysis experts
Our latest SEO articles
Frequently Asked Questions
Why do competitors research for SEO?
Competitor research is essential for understanding what makes your rivals successful. By analysing their strategies, you can uncover missed opportunities, identify effective tactics, and tailor your approach to outrank them. It’s all about gaining insights that help you optimise your own SEO efforts and drive more traffic to your site.
What is an SEO comparison with competitors?
An SEO comparison with competitors involves analysing and evaluating your website’s performance against those of your key rivals in search engine rankings.
This can include assessing metrics like keyword rankings, backlink profiles, content quality, and site traffic. By understanding where you stand in relation to your competitors, you can identify strengths, uncover weaknesses, and develop targeted strategies to enhance your SEO performance and gain a competitive edge.
Can you target competitor keywords?
Yes! Targeting competitor keywords is a smart strategy. By identifying the keywords they rank for, you can optimise your content to compete for those terms, boosting your visibility and traffic.
How to do a competitor analysis in SEO?
Competitor analysis in SEO starts with identifying who your main competitors are—those businesses ranking for the same keywords or targeting the same audience.
Things we usually assess include content strategy, top linked areas of their sites in order to inform our own client's strategy. It takes experienced SEO experts to understand how to leverage these competitor insights and incorporate them in a way that makes sense for our clients.
What is competitor link analysis in SEO?
Competitor link analysis involves examining the backlink profiles of your rivals to understand how they attract and maintain their links. By identifying their top-performing backlinks, you can discover potential link-building opportunities, gauge the effectiveness of their strategies, and refine your own link-building approach to improve your site's authority and rankings.
What is the best SEO tool for competitor site analysis?
While several tools excel, SEMrush and Ahrefs are top choices for competitor site analysis. They provide comprehensive insights into keywords, backlinks, and site performance.
At Indago, we leverage these tools to uncover actionable data, helping you craft a winning SEO strategy that outshines your competition.
How to do a competitive analysis for local SEO?
- Find your competitors: Start by identifying local businesses that rank for your target keywords.
- Check their online presence: Look at their Google My Business profiles and read customer reviews.
- Assess their keywords: See which local keywords they're focusing on.
- Look at backlinks: Analyse where they’re getting their backlinks from.
- Review their content: Take a peek at their website content to see what makes it stand out.
Teaming up with Indago means you get expert insights and strategies to help you not just compete, but thrive in your local market.
Can you use Google Analytics for competitor analysis?
Google Analytics is your best friend for tracking your site’s performance, but it won’t give you the full scoop on your competitors. However, you can use it to spot traffic gaps and weak spots in your strategy.
To dig into what your competitors are up to, you’ll need tools like SEMrush or Ahrefs – which are industry standard tools that we use at Alley.
