Employsure SEO Case Study

Employsure - SEO Case Study

Learn how our team of SEO experts improved Employsure's organic traffic and visibility through a combination of outreach activity and technical implementations.
Get in touch
As your digital growth partner, we're in your corner.
First name*
Last name*
Email address*
Phone number*
Company*
Your message
Background blur

The Employsure Challenge

As a workplace relations specialist Employsure was organically competing against heavy weight websites. Often these sites were government owned such as the Fairwork Commission itself.

Google would obviously prioritise these sites over a commercial business and this was a key issue that needed a solution.

Our Methodology

This was a traditional SEO campaign where we followed an approach of technical fixes, keyword research, content gap analysis and link building. After the site was technically sound, it was important to increase its authenticity and credibility.

This was done by increasing the quality of the content on the site and its inbound links. New content was produced, and old content was rebuilt – all with a focus on quality.

At the same time, quality, inbound links were obtained. Several methods were used, including working with existing suppliers/partners, content distribution, directories and media relationships.

The Results

Since the beginning of the campaign, Employsure has experienced increased online visibility;

  • 14% increase in total impressions
  • 42% increase in total clicks


Explore our SEO news
Discover more
Two enterprise-level businessmen shaking hands with link building strategy symbol

Why Link Building Still Matters For Enterprise-Level Websites

Chloe Zheng - 7 min read
Google logo is displayed on smartphone screen with CEO Sundar Pichai in the background.

How to Recover From Google’s 2024 Core Algorithm Update

Lewis Torossian - 6 min read
Older female CEO in modern office using programmatic SEO tools to audit her enterprise website.

12 Programmatic SEO Tools for Easier Enterprise Marketing

Tahlia Reynolds - 9 min read
Team members thinking together
Get in touch
Ready to get the ball rolling? Drop us a line.
First name*
Last name*
Email address*
Phone number*
Company*
Your message