Employsure - SEO Case Study
The Employsure Challenge
As a workplace relations specialist Employsure was organically competing against heavy weight websites. Often these sites were government owned such as the Fairwork Commission itself.
Google would obviously prioritise these sites over a commercial business and this was a key issue that needed a solution.
This was a traditional SEO campaign where we followed an approach of technical fixes, keyword research, content gap analysis and link building. After the site was technically sound, it was important to increase its authenticity and credibility.
This was done by increasing the quality of the content on the site and its inbound links. New content was produced, and old content was rebuilt – all with a focus on quality.
At the same time, quality, inbound links were obtained. Several methods were used, including working with existing suppliers/partners, content distribution, directories and media relationships.
Since the beginning of the campaign, Employsure has experienced increased online visibility;
- 14% increase in total impressions
- 42% increase in total clicks