As if SEO wasn’t geeky enough, there’s a whole discipline within it dedicated to the technical inner workings of your website. Technical SEO is all about looking under the hood of your website and improving its performance and indexability.
Using our own web crawling spiders that mimic those used by search engines, the Indago team can perform a deep dive into your website’s technical performance. This technical audit allows us to peek into every nook and cranny, identifying opportunities for technical improvement across your entire website.
Our methodology for technical SEO in Sydney
Crawling the internet is exhausting work, even for a robot. The process is incredibly resource-heavy, meaning that search engines need to be strategic in how they index the ever-growing number of websites.
When search engines index your website, they do so by crawling each of your pages to determine their content. If the crawler has trouble accessing or interpreting part of your website, it will skip it, leaving it unindexed and unable to influence your search engine rankings.
To ensure your website doesn’t miss out, we’ll analyse crawl error logs to identify technical issues on your website that could be interrupting search engine indexation. We’ll test and tweak each aspect of your website to ensure it is search engine friendly.
Page Load Optimisation
If you’re anything like us, you hate slow-loading webpages – pretty much everyone does. If your pages are taking several seconds to load, you’re losing a whole lot of potential customers who are leaving your website frustrated, unlikely to return. The rate at which visitors leave your site is calculated as a bounce rate, and a high bounce rate will negatively impact your search rankings.
Search engines like Google also hate slow webpages and will test your website’s speed when determining your ranking. Search engines want to provide their users with the best possible search results, so they’re going to prioritise websites that perform well and deliver a great user experience.
A fast-loading website means that visitors will be less likely to leave your site before exploring your content. You don’t need to be a sales wizard to understand why having a highly responsive website correlates to a greater percentage of conversions.
Our Sydney SEO agency uses a mix of industry-standard and in-house tools to test the speed of your pages, identify any issues, and create an actionable strategy to solve them. There are several potential culprits for slow page load speeds, such as unoptimised images, unclean HTML code, absence of caching techniques, and so much more.
Our SEO Sydney team knows how to fix all page load issues, leaving you with a speedy website that will make you proud. Having a fast website will improve your SEO rankings, decrease your bounce rate, and improve your conversion rates across all channels.