Our Website Migration Services
Ready to make the move?
Why you need website migration services
Ensuring a smooth website migration safeguards your SEO traffic, rankings, and conversions.
As a result, getting this process right is vital, and seeking guidance from an SEO agency is always advisable.
Why should your migration be entrusted to experts?
- Ensured results: In today's landscape, you should anticipate no decline in traffic and perhaps even an increase in conversions, but only if the migration is executed correctly.
- Low risk: It's important to note that incorrectly executed website migrations cannot be rectified retrospectively, amplifying the potential dangers.
- Minimised stress: The longer the migration process drags on, the more detrimental it becomes to your website and its traffic; we will ensure that it's swiftly optimised.
Why choose us for your website migration?
With our methodology and attention to detail, we boast a perfect track record, having never failed a migration since our inception.
Indago has completed over 100 migrations, providing you with peace of mind and confidence in the outcome of your migration.
Foolproof and extensively tested, our process ensures a seamless transition for your new website.
As with all our SEO products, our website migration services begin by leveraging comprehensive data sets to gain insights into your current website's pages.
This allows us to prioritise them and identify the critical ranking factors necessary for your new website's success.
Additionally, we develop a robust redirect strategy to ensure a smooth user experience during the migration process.
Our benchmarking, pre-migration checks, technical audits, and continuous post-migration analysis ensure that every aspect of the migration is thoroughly evaluated and optimised.
Our process
When migrating a website, it's crucial to understand the data behind your current website comprehensively. This process includes:
- Measuring: user engagement to check how different pages directly affect the user experience (UX).
- Evaluating: how pages perform in search engine rankings, the traffic they generate and their overall value to the website.
- Collecting: all data points, especially pages that have obtained backlinks.
- Comparing: various site performance metrics, such as site speed, accessibility, internal links and usability.
Keyword research is the bedrock of any SEO strategy. Our migration experts will conduct extensive research to identify the keywords and phrases your ideal customers use when searching online.
We'll build the site's content information architecture (IA) to ensure your site caters to the right audience with the right content.
By leveraging the language of your ideal customers, we pave the way for greater visibility in SERPs, meaningful engagement and higher conversion rates.
A well-optimised web page is typically one that is also optimised for user experience, as there is an inherent connection between the two.
Indago uses competitor and ranking data to analyse the web design elements on your competitors' pages so we can replicate and improve their strategies. This results in a well-optimised site for SEO and leads to better websites with enhanced user experience and higher conversion rates.
While migration can bring benefits, it's crucial to consider the technical quality of the new site to ensure a successful transition. The most cost-effective and efficient approach to achieving technical SEO excellence is to build the website with this intention from the start.
Our experts will make sure that your new website is:
- Exceptionally fast
- Easily accessible
- Designed with best-practice SEO in mind
Redirecting old webpages, whether using a 301 or 308 redirect helps us establish a 1-1 relationship between the old and new pages so the content and functionality transition seamlessly to the new location.
To ensure a smooth and successful migration, we can leverage the data collected during the initial stage to map the redirects accurately.
Testing these redirects in a virtual environment is highly recommended so we can address potential issues or failures before it goes live. By doing so, we can guarantee a hassle-free migration for both the website owners and the users.
Measuring the success of a migration can be challenging. That's why we establish a comprehensive benchmark with all collected data, including:
- analytics
- user experience (UX)
- site speed
- search engine optimisation.
Through data visualisation, we track performance throughout the pre-launch, launch, and post-launch phases. This helps us closely monitor and evaluate the effectiveness of the migration and make timely adjustments and optimisations if needed.
Once we have migrated the website, we will put it through a series of checks.
- Redirects: The first step is to ensure the redirects are working correctly and are in place for every URL while resubmitting your sitemap to Google.
- Indexing: Next, we verify Google is indexing your new pages instead of the old ones, which confirms that the 301 redirect is in place and that Google is displaying the new pages in the SERPs.
Depending on the website's size and traffic, it may take a week or two to see results. We'll prioritise metrics like maintaining ranks for important keywords, keyword visibility and sustaining traffic and conversions.
Our related services
Our recent SEO projects
Robert Half
How we achieved a 138% increase in year-on-year organic traffic for Robert Half by combining technical content and outreach.
Travelex
How our competitor analysis revealed a content gap opportunity that created a 57% increase in site-wide organic traffic.
Business Australia
How our team of SEO experts improved Business Australia's impressions by 2,740% and traffic by 6,079%.
Real clients, real results
Meet our team
Frequently Asked Questions
Website migration refers to relocating a website from one environment to another or when the domain name of a website undergoes a change. In the realm of SEO, a migration is deemed a transition that occurs whenever a site's URL structure undergoes a fundamental alteration.
Website migration services typically cost between $450 to $650. This encompasses a range of services, such as seamless content transfer, domain name transition, essential SEO support, and internal optimisation.
Opting for these services can help you seamlessly transition and improve your website's performance.
Every site migration is unique, but most site migration disasters stem from common factors: inadequate strategy, underestimation of the migration's scale, and a lack of planning and testing. Our migration experts at Indago will work to minimise migration risk and ensure a smooth transition.
A website migration refers to a substantial change made to a website that affects its structure, performance or traffic. The most prevalent type of website migration involves moving from one domain to another. However, transitioning from HTTP to HTTPS and modifying the URL structure are also considered forms of migration.
Any server change comes with a slight SEO risk, whether or not you modify your website. However, this isn't always a bad thing. The main impact of migrations is on site speed. Therefore, if you're migrating to a faster hosting provider, you will experience improved site speed.
Website migrations usually vary, ranging from 30 minutes to 3 hours. The time required for server migration largely depends on the data transfer volume.
