These could be relationships with aligned business, trade press, media, blogs or any other relevant site that could see a benefit in sharing your content with their visitors. These relationships are important not only for their ability to share links on your behalf but, over time, they can build into a network that can lead to collaborations, referrals and other opportunities outside of link building.
Distribute content on your behalf
Content is king, that much is true, but it can only serve you if you find effective ways to distribute it to get it seen, consumed and shared. A link building specialist can help you distribute content such as blogs, infographics, videos and reports to sites that will promote their existence and give you bang for your content creation buck.
Leverage your digital PR
While traditional PR still holds its own as a valuable way to spread your word, digital PR has gained an important place alongside it’s traditional counterpart with the emergence (and in most instances, domination) of online media publications. Your link building specialist can look at relevant media and build relationships with the key online publications to share newsworthy articles and stories. News outlets are usually regarded as having strong domain authority so a digital PR backlink can yield positive ranking results.