Search Engine Optimisation Services

SEO Agency Sydney

Hi, we’re Indago Digital

We’re an SEO agency with a firm ‘no-BS’ philosophy. While it’s easy for any SEO company to claim it’s transparent or results-oriented, you need concrete assurances if you’re going to spend money on consultancy, especially if you’re seeking a long-term engagement.

Our growing list of satisfied clients is indicative of the consistent quality we provide as an SEO company to clients in Sydney, throughout Australia and across Asia Pacific.

By applying data-driven, white-hat SEO techniques, Indago Digital generates top SEO results for our clients without relying on churn-and-burn tactics used by other companies. Our track record speaks for itself.

Tired of feeling like just another number and clamouring for your agency’s attention?

We limit how many accounts we take on so that we can give every one of our clients the close attention they deserve. This approach means our team never becomes overworked, giving them the brain space they need to work on your campaign with 100% of their energy and focus.

No churn and burn.
No burn out.

Our team is consistently nominated for awards such as Google Partner, SEMRush and APAC Search, our average client relationship spans several years (some upwards of six and counting) and we get results – because we focus on quality, innovation and helping our clients grow.

What is SEO and Why Is It Important?

Search engine optimisation (SEO) refers to optimising a website the make them more visible on search engines like Google, Bing and Yahoo. SEO aims to obtain a higher rank for keywords that are relevant to your business. The ultimate goal is to attract high intent organic traffic to your site to drive more sales, web leads, calls, etc.

Traits of a well optimised site:

  1. Meets the technical requirements outlined by the search engines as far as speed, structure, security, etc.
  2. Provides customers with a great user experience (UX).
  3. Contains well-researched and quality content.
  4. Has inbound links from other quality websites.

SEO has always been a critical component to the online success of businesses. Brands that employ SEO best-practices yield low cost, high-quality sales and leads.

We increase organic traffic and conversions for clients across a wide range of different industries and leverage powerful research tools and proven strategies to significantly boost organic search traffic with ethical, data-driven SEO campaigns.

An effective search engine optimisation strategy is about more than just increasing website traffic or reaching the first page of Google – it’s about promoting long-term revenue growth for your business. We’ll work with you to identify and maximise your visibility for keywords that bring high-quality leads to your site.

We’re a little data-obsessed at Indago and we enrich our campaigns with leading-edge data insights. Every aspect of our SEO service is informed by thorough research to ensure your business gets the maximum value from organic web traffic.

The search engine optimisation (SEO) game is constantly evolving, and our Sydney-based team of SEO professionals closely follows every new development. We routinely test and update our processes so that our clients always benefit from best-practise SEO techniques.

SEO Services

SEO Prices

Enough about how great we are – you want to see numbers. At Indago Sydney, we charge a competitive rate for our SEO service. Our SEO campaigns start from $5000 per month, at $205 per hour running for 12 months.

We have structured our pricing to provide affordability to clients without compromising on the quality of our output as an SEO company. The number of hours assigned to your account will vary depending on the size/complexity of your site, your products, your competitors, and the required speed of results.

SEO Clients

  • Tim Connew
    Tim Connew
    53 years ago
    Digital Marketing Manager - Contiki Holidays ;

    We moved to indago digital as we wanted an agency who would provide us with the support and face to face time we require. We’re a brand that employs customer-centric people and wanted an agency that held those same values. After six months of working with indago, we now have an agency who shares our values and is driving our business forward through proven expertise and hard work.

  • Jeremy Reitman
    Jeremy Reitman
    4 years ago
    Director, Digital Marketing - Expedia ;

    We’ve worked with Gary & Indago from day one. They’ve been instrumental in helping bring the Helloworld brand to life online through various performance marketing means. Their team of experts focused on everything digital from paid search, organic (SEO), mobile web/app, analytics, re-targeting. Unlike most other agencies, Indago felt like a direct extension to the core helloworld team & elected to be involved in strategic meetings to achieve the desired results.

  • Alan Chapman
    Alan Chapman
    53 years ago
    Senior Director- Marketing and Communications - Robert Half ;

    It’s refreshing to have an agency which practises what it preaches in its pitch. The ideas, flare and passion that came across in our initial meetings is still very much there. We started with Indago servicing Australia and quickly expanded their support into other regional markets.

  • Bridget Toogood
    Bridget Toogood
    53 years ago
    Digital Marketing Executive - AAT Kings ;

    We decided to work with Indago Digital due to the work they’ve conducted with the rest of the Travel Corporation. As well as driving instant results and being subject matter experts they’ve helped us by supplying training, suggesting other channels to utilise and by providing client services in a way we believe an agency should.

Our SEO Process

SEO Research

At Indago, search engine optimisation is a science, and with any science, you need thorough research to get the best results. We split this research into two main areas: keyword research and competitor analysis.

Keyword Research

Keywords are the bread and butter of all SEO Sydney campaigns, as they are the primary signals that search engines like Google use to match user intent with search results. Targeting the right search terms is vital if you want to have a cost-efficient and impactful SEO strategy.

Our SEO experts will leverage advanced research tools to identify the most important keywords for your business to attract and convert organic search traffic. The conclusions drawn from this research will inform the strategy we use to boost your organic traffic and conversions.

We will consider a range of factors and determine the most promising keyword opportunities for your business. We’ll weigh up the competitiveness of different keywords and take your budget into consideration so we can create a strategy that generates a quick return on investment.

Using our findings, we’ll work with you to strategically optimise your existing content, as well as generate brand new content. Almost all the content on your website can be enriched with keywords, increasing your relevancy for keyword terms when your site gets indexed by Google and other search engines.

Overhauling existing content to make it SEO friendly is an area where Indago thrives. Our content team leverages SEO tools that help them to determine the exact frequency a keyword should appear throughout a piece of content. This ensures that we maximise keyword optimisation for your site without keyword stuffing and drawing the ire of search engine crawlers.

Competitor Analysis

A good online marketing campaign isn’t formed in a vacuum; it needs to be responsive to the environment in which it will be competing. To get the best SEO results, you need to understand the landscape you are competing in and look for gaps you can take advantage of to boost your online presence.

Our team will scope out your competitors to get a sense of what they are doing in terms of SEO. From this analysis, we can identify their strong and weak points and work out what we need to help you with so that you come out on top.

When we start working on your Sydney SEO campaign, we’ll perform a content gap analysis to identify search engine ranking opportunities for your business. This process includes an analysis of your competitor’s keywords and backlink profile. We’ll gain an understanding of the competitor content that performs best and use it to inform how we optimise and expand your existing content.

We’ll also take a look at your competitor’s top-performing pages and test their conversion points. This analysis helps us perform conversion rate optimisation (CRO) on your pages, maximising the number of site visitors who engage with your products and services.

Our team will conduct a comprehensive competitor analysis that ensures your SEO Sydney campaign is precisely targeted to exploit content gaps. This allows you to enjoy the best SEO results in the shortest amount of time.

SEO Research

On-Page Optimisation

Since search engines like Google crawl your web pages to determine their keyword relevancy, it follows that optimising the content of said pages is a crucial SEO tactic. Changes made during on-page optimisation are the most obvious since they can be seen by search engines and human visitors alike.

On-page optimisation needs to be performed carefully because going too far and over-optimising your pages will appear spammy in the eyes of search engines. Nobody likes a tryhard, and search engines like Google will penalise you if you sacrifice user experience for the sake of climbing rankings.

Our team will maximise your website’s keyword relevancy without compromising user experience, boosting your rankings while keeping you off Google’s naughty list. Leveraging content specific SEO tools, we can ensure that we hit the Goldilocks zone with keyword frequency across all of your content.

Early on-page optimisation typically entails changes to the metadata of your pages, editing/expansion of existing content, and improvements to your internal link structure. After these initial steps, we will pivot our focus to creating new content for you, such as product/service pages and blog articles.

On-Page Optimisation

Technical SEO

As if SEO wasn’t geeky enough, there’s a whole discipline within it dedicated to the technical inner workings of your website. Technical SEO is all about looking under the hood of your website and improving its performance and indexability.

Using our own web crawling spiders that mimic those used by search engines, the Indago team can perform a deep dive into your website’s technical performance. This technical audit allows us to peek into every nook and cranny, identifying opportunities for technical improvement across your entire website.

Our methodology for technical SEO in Sydney


Crawl Analysis

Crawling the internet is exhausting work, even for a robot. The process is incredibly resource-heavy, meaning that search engines need to be strategic in how they index the ever-growing number of websites.

When search engines index your website, they do so by crawling each of your pages to determine their content. If the crawler has trouble accessing or interpreting part of your website, it will skip it, leaving it unindexed and unable to influence your search engine rankings.

To ensure your website doesn’t miss out, we’ll analyse crawl error logs to identify technical issues on your website that could be interrupting search engine indexation. We’ll test and tweak each aspect of your website to ensure it is search engine friendly.

Page Load Optimisation

If you’re anything like us, you hate slow-loading webpages – pretty much everyone does. If your pages are taking several seconds to load, you’re losing a whole lot of potential customers who are leaving your website frustrated, unlikely to return. The rate at which visitors leave your site is calculated as a bounce rate, and a high bounce rate will negatively impact your search rankings.

Search engines like Google also hate slow webpages and will test your website’s speed when determining your ranking. Search engines want to provide their users with the best possible search results, so they’re going to prioritise websites that perform well and deliver a great user experience.

A fast-loading website means that visitors will be less likely to leave your site before exploring your content. You don’t need to be a sales wizard to understand why having a highly responsive website correlates to a greater percentage of conversions.

Our Sydney SEO agency uses a mix of industry-standard and in-house tools to test the speed of your pages, identify any issues, and create an actionable strategy to solve them. There are several potential culprits for slow page load speeds, such as unoptimised images, unclean HTML code, absence of caching techniques, and so much more.

Our SEO Sydney team knows how to fix all page load issues, leaving you with a speedy website that will make you proud. Having a fast website will improve your SEO rankings, decrease your bounce rate, and improve your conversion rates across all channels.

Technical SEO

Website Migration

Migrating your site can often feel like a double-edged sword. On the one hand, you’ll be getting a fresh start with a new platform, new domain names, and more. On the other hand, page migration can be complex, and if done imperfectly, can cause you to lose the valuable website traffic you’ve spent so long building up.

Attempting website migration without a comprehensive strategy is like riding a bike with your eyes closed – it’s unlikely to end well for you. Following SEO best practices and ensuring that your redirects are set up correctly are both essential to migrate your site without it blowing up in your face.

Our SEO Sydney team has completed several complex website migrations for our clients, ensuring that their search engine visibility and organic traffic is carried over. We can support you through the entire website migration process, making sure that you don’t encounter any of the pitfalls that plague others.

Our methodology starts with research to determine the best new site structure for SEO success while aligning it with your business objectives. We follow this up by building the information architecture (IA) of your new website, which is integral for mapping your old site to the new one. At this stage, we’ll set up all of your redirects to ensure that everything transitions smoothly on migration day.

Our SEO Sydney team will be on standby to support you if there are any hiccups during the migration process. We’ll continually track and evaluate each stage of the migration to ensure everything has gone to plan.

While it can be a demanding process, we’ll make sure that you get all the benefits of migrating your website without suffering any of the potential drawbacks.

Indago digital Google Analytics
Website Migration

Site Architecture

If you have a poorly implemented or overly complex site architecture, you’ll be making it much harder for the search engine crawl bot to do its job. It’s in your best interests to make sure your pages are easily crawlable so that the search engine doesn’t have any trouble indexing your content.

Our SEO Sydney team will audit your site architecture and, if necessary, create a superior one to act as a replacement. An SEO optimised site architecture will make it easier for both Google and users to navigate your pages, helping to boost your search engine visibility and increase conversions.

Site Architecture

Off-Page Optimisation

SEO success depends on more than just what’s on your website; it also depends on outside factors. The quality and quantity of links pointing to your domain (backlinks) have a non-trivial impact on your website’s authority, which is a crucial factor in whether or not you appear on page 1 of Google results.

Links to your domain act as a vote of confidence in the eyes of search engines – the more quality votes you have, the better your search engine rankings will be. The quality aspect is important, as too many low-quality links (from domains with low authority) will reflect poorly on you.

If you associate with too many low-authority domains, it will influence how search engines like Google perceive your website. When it comes to SEO, who you choose to pal around with has quite a significant impact.

At Indago, we take pride in the fact that we are a Sydney SEO company that uses white-hat SEO strategies to build quality backlink profiles for our clients. Rather than rely on churn-and-burn tactics that put our clients at risk of a Google penalty, we implement bespoke SEO strategies based on feasibility and achieving ROI.

Our link building SEO campaigns are generally split into two categories: ongoing activities and specialised campaigns. Our ongoing activities help us to ensure that a minimum number of backlinks are generated each month.

In contrast, specialised activities are run strategically to increase the top line of links generated over the year. We have established processes for generating links from universities and other high-authority domains (which look fantastic in your backlink profile).

Another aspect of off-page optimisation is your Google My Business (GMB) listing, which is what shows up in Google Maps or the results page when someone searches your business name. The Indago team can help you optimise your GMB listing to help drive local SEO success for your business.

Off-Page Optimisation


If you’re investing in an SEO Sydney campaign, you deserve in-depth reporting every month so that you know how your money is being spent. At Indago, we generate a custom Google Data Studio report for you each month, which combines data on your SEO campaign from Google Analytics and Google Search Console.

Your account manager will present the report to you, going into detail so that you not only understand the results but understand why they came about. We’re committed to ensuring that you’re happy with month-to-month progress and are confident that we’re on track to reach all of your SEO goals.


Happy SEO clients in Sydney

Frequently Asked Questions

Do you work with clients outside of Sydney?

Being a digital agency in a hyper-connected global marketplace means our clients from all over Australia. We also work with range of clients in New Zealand and as others across the Asia Pacific region.

We offer face-to-face meetings for local clients at our office Surry Hills but we’re also set up for seamless video communication which, of course, many clients – local, interstate and internationally – prefer given changes to the way we work in the recent past.

Do you work with clients outside of Sydney?

Is SEO still relevant in 2021?

Every year there is speculation about the demise of SEO, and every year the SEO industry continues to grow. While certain SEO tactics become redundant over time, they are replaced with new best practices that serve the same purpose of increasing organic search visibility.

As the Google algorithm gets more competent in analysing web content, black-hat SEO tactics that seek to exploit it become obsolete. Good search engine marketers stay updated with the latest algorithm updates and alter their SEO strategies to ensure their work is compliant. Those who say that SEO is dead are not able to adapt to the industry’s changing status quo.

Google is the undisputed king of web search, and the company makes billions with its search platform every year. Google wants to protect its money-maker, and it would be very unlikely they would implement an update that kills search marketing.

Search engine optimisation is not just relevant in 2021; it’s basically essential for any business that wants to maximise online visibility and conversions. SEO Sydney campaigns are becoming increasingly competitive, with more companies realising the importance of drawing in organic traffic.

As long as search engines continue to index web content for people to discover, search engine optimisation will be relevant. Unless the nature of how people use the internet suddenly changes to something unrecognisable, SEO isn’t going anywhere.

Is SEO still relevant in 2021?

Is SEO worth the money?

SEO is certainly worth the money since it markets to an audience that is actively looking for your products and services (rather than assuming they’d be interested and pushing an ad on them). This means that the target market you reach with SEO is far more likely to convert since ’they’re already at the research/consideration stage of their purchase.

While a good SEO campaign is far from a minor investment, the unique long-term benefit it provides makes it well worth the money. At Indago, we believe that around 70% of your traffic and conversions should come from organic search.

While pay-per-click advertising campaigns (Google Ads) can fast-track you to the top of search engine results pages, every click you get will cost you money, with the cost-per-click (CPC) being more expensive for high-volume keywords. With pay-per-click Google Ads becoming increasingly competitive, SEO has emerged as the most sustainable and cost-efficient method of online marketing.

Organic search traffic doesn’t cost you anything. While your SEO Sydney campaign will cost money, ongoing costs typically decrease as you climb the search rankings, and you will eventually generate large volumes of free organic traffic. In terms of long-term costs, SEO is the most economical method of bringing in traffic that converts.

SEO is a slow-burn – you can’t achieve amazing results overnight. However, companies that invest in SEO and stick with it are rewarded for their patience with a highly profitable marketing channel that requires a comparatively minimal investment to maintain.

Is SEO worth the money?

How much does good SEO cost?

There’s plenty of low-cost options for SEO out there, but their quality always leaves a lot to be desired. We ’won’t lie to you – quality SEO services will always require a considerable investment, with the specific costs varying depending on a range of factors.

Everything from your industry to your unique selling propositions (USPs) will influence your campaign. Good SEO is performed holistically, looking at the entirety of your business and tailoring a strategy to produce desired results.

Some of the factors that influence the cost of SEO include:

Technical issues: The worse shape your website is in, the more time and money needs to be spent on fixing it. Depending on how your site was initially set up, getting it up to scratch can be a time-consuming process.

Industry competitiveness: If your industry is highly competitive in organic search, then it’s going to cost more for you to compete. If the keywords you want to rank for are already being targeted in your competitor’s SEO strategy, it will take more effort to catch up to and outrank them.

Your goals/objectives: The more specific your goals and objectives are, the more work needs to be done in your SEO campaign. An intricately tailored SEO campaign is going to cost more than one that’s more general in scope.

While good SEO services aren’t cheap, they ultimately pay dividends. If you choose to go with a cheap provider with dubious credibility, then you’ll ultimately get what you pay for.

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