Acquisition

From paid search to the power of SEO, discover the latest acquisition news.
116 "Acquisition" Articles
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Two hands transferring file date in website migration

How to Migrate a Website Without Losing SEO Traffic

Chloe Zheng - 15 min read
Magnifying glass over webpage: Grow your business with Google Ads.

How Google Ads Can Help You Advance Your Business Goals

Ophelia Bernhardt - 7 min read
Hand holding phone with Chatgpt logo

How to Humanise AI Content: 7 ChatGPT Tips

Brίd Flynn - 6 min read
Line graph of marketing forecasting for christmas sales 2023

Marketing Forecasting: How Seasonal Trends Impact Your Conversions

Tahlia Reynolds - 11 min read
Google AI Overviews funny parrot example

An Overview of ‘AI Overviews’

Lewis Torossian - 9 min read
Realistic robot pondering how to steal traffic with GA4 logo

How to Identify AI-Referred Traffic in Google Analytics 4

Preet Singh - 5 min read
Google Agency Awards 2024 Indago Finalist

Indago Celebrates Google Agency Excellence Nomination

Indago Digital - 5 min read
Woman working on creatives for Google Ad's Demand Gen campaign

How to Optimise Your Demand Gen Campaigns in Google Ads

Brooke Eager - 9 min read
Phone screen displaying example of Dynamic Search Ad

Dynamic Search Ads Explained: Benefits & Best Practices

Elima Zhumabaeva - 8 min read
Google Ads Quality Score on tablet

5 Tips to Improve Your Google Ads Quality Score with Keywords

Eoghan Groonell - 6 min read
Best Google Ads type with 6 different campaign examples on laptop

The 9 Google Ads Types: Which Is Best for Your Campaign?

Kara Liu - 9 min read
Two enterprise-level businessmen shaking hands with link building strategy symbol

Why Link Building Still Matters For Enterprise-Level Websites

Chloe Zheng - 7 min read
Google logo is displayed on smartphone screen with CEO Sundar Pichai in the background.

How to Recover From Google’s 2024 Core Algorithm Update

Lewis Torossian - 6 min read
Older female CEO in modern office using programmatic SEO tools to audit her enterprise website.

12 Programmatic SEO Tools for Easier Enterprise Marketing

Tahlia Reynolds - 9 min read
Successful Businesswoman in Stylish Dress Tracking Enterprise SEO ROI on Laptop.

How to Measure Your Return on Investment for Enterprise SEO

Roy Zhai - 8 min read
Cheerful, mature businessman with a beard performs enterprise seo optimisation on his laptop at a tidy desk in a modern office.

3 Optimisation Solutions for Enterprise SEO

Brίd Flynn - 6 min read
Man with watch using smartphone with SEO icons and google search bar to generate organic traffic.

What Percentage of Your Traffic & Conversions Should Be Organic?

Gary Nissim - 5 min read
Focused SEO analyst showing client annual drop in CTR and organic traffic report on laptop screen.

Our CTR Benchmarks Reveal 31% Drop in SEO Traffic [2024 AU]

Gary Nissim - 11 min read
Happy business woman discussing enterprise SEO services at office corporate board group meeting.

Why Big Companies Need Enterprise SEO

Chloe Zheng - 9 min read
Young businesswoman thinking drawing an enterprise content marketing strategy on a whiteboard.

5 Insider Tips For Enterprise Content Marketing

Tahlia Reynolds - 9 min read
Man doing coding and doing technical SEO for huge website.

How to Do Technical SEO for a Huge Website

Roy Zhai - 10 min read
Female Chief Analyst Holds Meeting Presentation for a Team of Economists. She Shows Digital Interactive Whiteboard with Growth Analysis, Charts, Statistics and Data. People Work in Creative Office.

5 Enterprise SEO Tips to Kickstart Your Success

Jarrett Crawford - 8 min read
Illustration of male and female designer creating mobile display

A Step-by-Step Guide: 7 Phases of Your Website Content Plan

Brίd Flynn - 14 min read
AI generated image of 3 security cameras on a house

The Pitfalls of AI Art: Testing PMAX's AI Assets

Luke Ashmore-Delaney - 5 min read

Google I/O 2024: The AI Extravaganza – A Marketer’s Recap

Tahlia Reynolds - 9 min read
Purse with overflowing receipt

How to Grow Your Business Despite Consumer Uncertainty 

Tahlia Reynolds - 5 min read

How to Use TikTok Keyword Insights to Boost SEO and Content

Tahlia Reynolds - 4 min read

What is keyword research and why is it important for SEO?

Jarrett Crawford - 4 min read

Search intent guide: what is search intent?

Gary Nissim - 12 min read

How to Boost Local SEO with Content

Brίd Flynn - 5 min read

Google Analytics is about to stop working

Preet Singh - 10 min read

How to Use AI in SEO Content Marketing

Tahlia Reynolds - 10 min read

Your complete guide to Google Analytics 4 (GA4)

Preet Singh - 10 min read

CTR crisis: Why are sites seeing 26% less organic traffic?

Gary Nissim - 10 min read

Branded vs keyword domains

Robert Grainge - 5 min read

Why Google reviews are important for SEO (and how to get more of them)

Jarrett Crawford - 5 min read

Quick & Easy Technical SEO Tips

Roy Zhai - 8 min read

7 Tips for Practicing Sustainable Web Design

Tahlia Reynolds - 5 min read

How to write content that converts

Tahlia Reynolds - 8 min read

The Top 5 Strategies to Improve Digital ROI

Lewis Torossian - 5 min read

Then vs Now: Top 20 websites in Australia

Tahlia Reynolds - 9 min read

What is Google's Quality Score and Why Does It Matter?

Luke Ashmore-Delaney - 5 min read

Unified Data Analytics: When the Sum is Greater - Webinar

Preet Singh - 4 min read

Long Tail Keywords: Why Target Queries with Lower Search Volume?

Chloe Zheng - 5 min read

Unified Data Analytics: One Dataset to Rule Them All

Preet Singh - 6 min read

4 Common RFP Writing Mistakes (+ Free E-guide)

Gary Nissim - 7 min read

Webinar: The Cost of Content

Brίd Flynn - 5 min read

Good Enough to E.A.T

Peter Dimakidis - 4 min read

Indago wins Nestlé, EclipX Groups & the City of Parramatta

Gary Nissim - 1 min read

Advertisers, Here’s How to Prepare for a Post-Cookie Future

Gary Nissim - 7 min read

Is Conversion Rate Optimisation the Link You're Missing?

Peter Dimakidis - 6 min read

Ultimate Guide to Advertising on Bing

Luke Ashmore-Delaney - 12 min read

Google Ads Match Type Changes: Impacts and Opportunities

Gary Nissim - 6 min read

How Google Turns Adversity Into Opportunity

Tahlia Reynolds - 7 min read

Google’s Threat to Withdraw Search from Australia

Gary Nissim - 7 min read

Automatic grouping with keyword planner's 'refined keywords' update

Luke Ashmore-Delaney - 4 min read

Learn how to win on YouTube with our creative guide

Luke Ashmore-Delaney - 8 min read

Google My Business Optimisation for the COVID-19 Situation

Chloe Zheng - 7 min read

COVID-19’s Impact on Consumer Search Marketing – Behaviour & Intent

Luke Ashmore-Delaney - 9 min read

How Python Handles 'Argument Passing'

Preet Singh - 6 min read

4 Key UX Design Elements & Actionable Tips

Peter Dimakidis - 12 min read

A Quick Overview & Guide: How to Implement FAQ Schema Markup

Jarrett Crawford - 4 min read

Google discovery ads - first impressions

Peter Dimakidis - 4 min read

The Future of Google Ads (AdWords) in the Next Decade

Gary Nissim - 15 min read

Advanced Dynamic Search Ads Tactics – A Marketer’s Guide

Luke Ashmore-Delaney - 3 min read

Improve Your Website Conversions with UX & UI

Brίd Flynn - 2 min read

6 ways to increase foot traffic using Google Ads in 2019

Preet Singh - 5 min read

How to Get Search Query Performance Data for Every URL

Chloe Zheng - 2 min read

Google Ads Editor Update 1.0

Luke Ashmore-Delaney - 2 min read

Search Operator Basics for Link Building

Peter Dimakidis - 6 min read

Run with the Digital Marketing Agency Running Your Competitors

Gary Nissim - 3 min read

Losing one of Google's oldest ad metrics - the average position

Luke Ashmore-Delaney - 10 min read

Indago x The Australian – 'Google Facing Pressure from ACCC'

Indago Digital - 1 min read

Using Custom Variables for Enhanced Conversion Measurement

Luke Ashmore-Delaney - 7 min read

How to Use Attribution Modelling in Google Analytics

Preet Singh - 8 min read

How to Use Google Analytics Custom Reports for Technical SEO

Jarrett Crawford - 6 min read

The New Google Search Console - A Bite-Size Look at Its Best Bits

Brίd Flynn - 3 min read

Is 1st Really the Best SEM Brand Position?

Luke Ashmore-Delaney - 4 min read

Conversion rate optimisation and AB testing- what are they?

Tahlia Reynolds - 9 min read

HTTP Google Chrome October 2017 Security Update

Peter Dimakidis - 4 min read

The Periodic Table of Link Building & Acquisition Tactics

Lewis Torossian - 9 min read

Maximising Your Paid Search Potential with DoubleClick Search

Luke Ashmore-Delaney - 9 min read

Why People Hate Your Page Speed (And How to Make It Better)

Roy Zhai - 7 min read

Your Content Strategy Focus: Videos, Blogs or Infographics?

Yvette McKenzie - 7 min read

What is Content: Its SEO Evolution

Tahlia Reynolds - 7 min read

Powerful Mobile Marketing Tips to Boost Your Conversion Rate

Isaac Bullen - 5 min read

5 Tips to Keep Your Digital Marketing Reporting Brilliant & On-Track

Brooke Eager - 6 min read

HTTPS: Not as secure as you may think

Roy Zhai - 5 min read

3 Go-To Content Sources + 21 Ideas for Fast Posts

Elonora Zolotaryova - 6 min read

Handover Notes: What's Needed for Continued Campaign Success

Luke Ashmore-Delaney - 5 min read

Why You Shouldn't Worry About Google's New 'Fred' Update

Lewis Torossian - 5 min read

Building a Personal Brand: Simple Tips for New Digital Marketers

Gary Nissim - 5 min read

5 Reasons Why Your Business' Social Media Needs An Expert

Elizabeth Harmon - 4 min read

10 Content Marketing Tools That Will Make Your Life Easier

Brίd Flynn - 8 min read

Hreflang: The Key to Your Website's International SEO

Chloe Zheng - 5 min read

Writing Content Like a Top Gun – Without 'Writing'

Tahlia Reynolds - 13 min read

How to Choose the Right Agency for Your Business

Gary Nissim - 5 min read

5 advanced link building & acquisition tactics for 2017

Jarrett Crawford - 8 min read

Advanced Demographic Targeting for Search: Is it All That Great?

Lewis Torossian - 3 min read

Content Marketing Horror Stories: 5 Common Mistakes to Avoid

Brίd Flynn - 7 min read

Which Google AdWords Match Types Should My Campaign Use?

Luke Ashmore-Delaney - 5 min read

Indago Digital Helps Credit Simple Launch in New Zealand

Gary Nissim - 3 min read

Employsure - Top Digital Marketing Challenges in 2016

Robert Grainge - 2 min read

The Perils of Google Adwords Over Automation

Luke Ashmore-Delaney - 5 min read

Why Your Agency Should Be Living Your Brand

Gary Nissim - 4 min read

3 Tools to Help Spy on Your Competitors' SEO Campaigns

Chloe Zheng - 5 min read

3 SEO Quick Wins That You Can Action Today

Chloe Zheng - 6 min read

Do You Want Your Competitors' AdWords Data for Free?

Luke Ashmore-Delaney - 3 min read

A Day in the Life of a Social Media Career: 10 Roles-in-1

Elizabeth Harmon - 3 min read

3 Reasons Why Content Should Be the Cornerstone of Your SEO Strategy

Matt Lawry - 5 min read

10 Strategies to Grow Your YouTube Channel

Lewis Torossian - 11 min read

Digital Marketing Infographic: Agency v Client-Side Survey Results

Gary Nissim - 1 min read

How to Build a Great Google Adwords Campaign

Luke Ashmore-Delaney - 5 min read

Your must-know digital marketing acronyms finally explained

Gary Nissim - 5 min read

The Immediate Effect of TV on Paid Search

Luke Ashmore-Delaney - 3 min read

Account Level Quality Score

Luke Ashmore-Delaney - 2 min read
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