Acquisition
From paid search to the power of SEO, discover the latest acquisition news.
118 "Acquisition" Articles
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How to Set Up Custom Metrics in Google Ads for Advanced Tracking
Fraser Moodie - 9 min read
5 Underrated Google Ads Metrics to Improve Campaign Performance
Kara Liu - 5 min read
How to Migrate a Website Without Losing SEO Traffic
Chloe Zheng - 15 min read
How Google Ads Can Help You Advance Your Business Goals
Ophelia Bernhardt - 7 min read
How to Humanise AI Content: 7 ChatGPT Tips
Brίd Flynn - 6 min read
Marketing Forecasting: How Seasonal Trends Impact Your Conversions
Tahlia Reynolds - 11 min read
An Overview of ‘AI Overviews’
Lewis Torossian - 9 min read
How to Identify AI-Referred Traffic in Google Analytics 4
Preet Singh - 5 min read
Indago Celebrates Google Agency Excellence Nomination
Indago Digital - 5 min read
How to Optimise Your Demand Gen Campaigns in Google Ads
Brooke Eager - 9 min read
Dynamic Search Ads Explained: Benefits & Best Practices
Elima Zhumabaeva - 8 min read
5 Tips to Improve Your Google Ads Quality Score with Keywords
Eoghan Groonell - 6 min read
The 9 Google Ads Types: Which Is Best for Your Campaign?
Kara Liu - 9 min read
Why Link Building Still Matters For Enterprise-Level Websites
Chloe Zheng - 7 min read
How to Recover From Google’s 2024 Core Algorithm Update
Lewis Torossian - 6 min read
12 Programmatic SEO Tools for Easier Enterprise Marketing
Tahlia Reynolds - 9 min read
How to Measure Your Return on Investment for Enterprise SEO
Roy Zhai - 8 min read
3 Optimisation Solutions for Enterprise SEO
Brίd Flynn - 6 min read
What Percentage of Your Traffic & Conversions Should Be Organic?
Gary Nissim - 5 min read
Our CTR Benchmarks Reveal 31% Drop in SEO Traffic [2024 AU]
Gary Nissim - 11 min read
Why Big Companies Need Enterprise SEO
Chloe Zheng - 9 min read
5 Insider Tips For Enterprise Content Marketing
Tahlia Reynolds - 9 min read
How to Do Technical SEO for a Huge Website
Roy Zhai - 10 min read
5 Enterprise SEO Tips to Kickstart Your Success
Jarrett Crawford - 8 min read
A Step-by-Step Guide: 7 Phases of Your Website Content Plan
Brίd Flynn - 14 min read
The Pitfalls of AI Art: Testing PMAX's AI Assets
Luke Ashmore-Delaney - 5 min read
Google I/O 2024: The AI Extravaganza – A Marketer’s Recap
Tahlia Reynolds - 9 min read
How to Grow Your Business Despite Consumer Uncertainty
Tahlia Reynolds - 5 min read
How to Use TikTok Keyword Insights to Boost SEO and Content
Tahlia Reynolds - 4 min read
What is keyword research and why is it important for SEO?
Jarrett Crawford - 4 min read
Search intent guide: what is search intent?
Gary Nissim - 12 min read
How to Boost Local SEO with Content
Brίd Flynn - 5 min read
Google Analytics is about to stop working
Preet Singh - 10 min read
How to Use AI in SEO Content Marketing
Tahlia Reynolds - 10 min read
Your complete guide to Google Analytics 4 (GA4)
Preet Singh - 10 min read
CTR crisis: Why are sites seeing 26% less organic traffic?
Gary Nissim - 10 min read
Branded vs keyword domains
Robert Grainge - 5 min read
Why Google reviews are important for SEO (and how to get more of them)
Jarrett Crawford - 5 min read
Quick & Easy Technical SEO Tips
Roy Zhai - 8 min read
7 Tips for Practicing Sustainable Web Design
Tahlia Reynolds - 5 min read
How to write content that converts
Tahlia Reynolds - 8 min read
The Top 5 Strategies to Improve Digital ROI
Lewis Torossian - 5 min read
Then vs Now: Top 20 websites in Australia
Tahlia Reynolds - 9 min read
What is Google's Quality Score and Why Does It Matter?
Luke Ashmore-Delaney - 5 min read
Unified Data Analytics: When the Sum is Greater - Webinar
Preet Singh - 4 min read
Long Tail Keywords: Why Target Queries with Lower Search Volume?
Chloe Zheng - 5 min read
Unified Data Analytics: One Dataset to Rule Them All
Preet Singh - 6 min read
4 Common RFP Writing Mistakes (+ Free E-guide)
Gary Nissim - 7 min read
Webinar: The Cost of Content
Brίd Flynn - 5 min read
Good Enough to E.A.T
Peter Dimakidis - 4 min read
Indago wins Nestlé, EclipX Groups & the City of Parramatta
Gary Nissim - 1 min read
Advertisers, Here’s How to Prepare for a Post-Cookie Future
Gary Nissim - 7 min read
Is Conversion Rate Optimisation the Link You're Missing?
Peter Dimakidis - 6 min read
Ultimate Guide to Advertising on Bing
Luke Ashmore-Delaney - 12 min read
Google Ads Match Type Changes: Impacts and Opportunities
Gary Nissim - 6 min read
How Google Turns Adversity Into Opportunity
Tahlia Reynolds - 7 min read
Google’s Threat to Withdraw Search from Australia
Gary Nissim - 7 min read
Automatic grouping with keyword planner's 'refined keywords' update
Luke Ashmore-Delaney - 4 min read
Learn how to win on YouTube with our creative guide
Luke Ashmore-Delaney - 8 min read
Google My Business Optimisation for the COVID-19 Situation
Chloe Zheng - 7 min read
COVID-19’s Impact on Consumer Search Marketing – Behaviour & Intent
Luke Ashmore-Delaney - 9 min read
How Python Handles 'Argument Passing'
Preet Singh - 6 min read
4 Key UX Design Elements & Actionable Tips
Peter Dimakidis - 12 min read
A Quick Overview & Guide: How to Implement FAQ Schema Markup
Jarrett Crawford - 4 min read
Google discovery ads - first impressions
Peter Dimakidis - 4 min read
The Future of Google Ads (AdWords) in the Next Decade
Gary Nissim - 15 min read
Advanced Dynamic Search Ads Tactics – A Marketer’s Guide
Luke Ashmore-Delaney - 3 min read
Improve Your Website Conversions with UX & UI
Brίd Flynn - 2 min read
6 ways to increase foot traffic using Google Ads in 2019
Preet Singh - 5 min read
How to Get Search Query Performance Data for Every URL
Chloe Zheng - 2 min read
Google Ads Editor Update 1.0
Luke Ashmore-Delaney - 2 min read
Search Operator Basics for Link Building
Peter Dimakidis - 6 min read
Run with the Digital Marketing Agency Running Your Competitors
Gary Nissim - 3 min read
Losing one of Google's oldest ad metrics - the average position
Luke Ashmore-Delaney - 10 min read
Indago x The Australian – 'Google Facing Pressure from ACCC'
Indago Digital - 1 min read
Using Custom Variables for Enhanced Conversion Measurement
Luke Ashmore-Delaney - 7 min read
How to Use Attribution Modelling in Google Analytics
Preet Singh - 8 min read
How to Use Google Analytics Custom Reports for Technical SEO
Jarrett Crawford - 6 min read
The New Google Search Console - A Bite-Size Look at Its Best Bits
Brίd Flynn - 3 min read
Is 1st Really the Best SEM Brand Position?
Luke Ashmore-Delaney - 4 min read
Conversion rate optimisation and AB testing- what are they?
Tahlia Reynolds - 9 min read
HTTP Google Chrome October 2017 Security Update
Peter Dimakidis - 4 min read
The Periodic Table of Link Building & Acquisition Tactics
Lewis Torossian - 9 min read
Maximising Your Paid Search Potential with DoubleClick Search
Luke Ashmore-Delaney - 9 min read
Why People Hate Your Page Speed (And How to Make It Better)
Roy Zhai - 7 min read
Your Content Strategy Focus: Videos, Blogs or Infographics?
Yvette McKenzie - 7 min read
What is Content: Its SEO Evolution
Tahlia Reynolds - 7 min read
Powerful Mobile Marketing Tips to Boost Your Conversion Rate
Isaac Bullen - 5 min read
5 Tips to Keep Your Digital Marketing Reporting Brilliant & On-Track
Brooke Eager - 6 min read
HTTPS: Not as secure as you may think
Roy Zhai - 5 min read
3 Go-To Content Sources + 21 Ideas for Fast Posts
Elonora Zolotaryova - 6 min read
Handover Notes: What's Needed for Continued Campaign Success
Luke Ashmore-Delaney - 5 min read
Why You Shouldn't Worry About Google's New 'Fred' Update
Lewis Torossian - 5 min read
Building a Personal Brand: Simple Tips for New Digital Marketers
Gary Nissim - 5 min read
5 Reasons Why Your Business' Social Media Needs An Expert
Elizabeth Harmon - 4 min read
10 Content Marketing Tools That Will Make Your Life Easier
Brίd Flynn - 8 min read
Hreflang: The Key to Your Website's International SEO
Chloe Zheng - 5 min read
Writing Content Like a Top Gun – Without 'Writing'
Tahlia Reynolds - 13 min read
How to Choose the Right Agency for Your Business
Gary Nissim - 5 min read
5 advanced link building & acquisition tactics for 2017
Jarrett Crawford - 8 min read
Advanced Demographic Targeting for Search: Is it All That Great?
Lewis Torossian - 3 min read
Content Marketing Horror Stories: 5 Common Mistakes to Avoid
Brίd Flynn - 7 min read
Which Google AdWords Match Types Should My Campaign Use?
Luke Ashmore-Delaney - 5 min read
Indago Digital Helps Credit Simple Launch in New Zealand
Gary Nissim - 3 min read
Employsure - Top Digital Marketing Challenges in 2016
Robert Grainge - 2 min read
The Perils of Google Adwords Over Automation
Luke Ashmore-Delaney - 5 min read
Why Your Agency Should Be Living Your Brand
Gary Nissim - 4 min read
3 Tools to Help Spy on Your Competitors' SEO Campaigns
Chloe Zheng - 5 min read
3 SEO Quick Wins That You Can Action Today
Chloe Zheng - 6 min read
Do You Want Your Competitors' AdWords Data for Free?
Luke Ashmore-Delaney - 3 min read
A Day in the Life of a Social Media Career: 10 Roles-in-1
Elizabeth Harmon - 3 min read
3 Reasons Why Content Should Be the Cornerstone of Your SEO Strategy
Matt Lawry - 5 min read
10 Strategies to Grow Your YouTube Channel
Lewis Torossian - 11 min read
Digital Marketing Infographic: Agency v Client-Side Survey Results
Gary Nissim - 1 min read
How to Build a Great Google Adwords Campaign
Luke Ashmore-Delaney - 5 min read
Your must-know digital marketing acronyms finally explained
Gary Nissim - 5 min read
The Immediate Effect of TV on Paid Search
Luke Ashmore-Delaney - 3 min read
Account Level Quality Score
Luke Ashmore-Delaney - 2 min read
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