How to Use TikTok Keyword Insights to Boost SEO and Content

How to Use TikTok Keyword Insights to Boost SEO and Content

Learn how to stay ahead in the evolving world of SEO, harnessing the surge in popularity of TikTok to boost your content strategy and reach new audiences effectively.

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15 November 2023




Why invest in TikTok marketing?

Given the ever-evolving world of digital marketing, it’s important to identify emerging trends to maximise success. As TikTok continues to experience a remarkable surge in popularity, its capabilities have also expanded. TikTok's new keyword research tool, Keyword Insights, can be utilised as a strategic SEO tool for creating relevant content and reaching new audiences.

With over a billion monthly active users, the short-form video platform has become an essential medium for businesses and content creators to engage with their audience. Keyword Insights helps SEOers leverage trending topics to improve search engine optimisation and increase online visibility.

So, how does it work?

TikTok Keyword Insights – accessible through the TikTok for Business Creative Centre – provides valuable insights into the platform’s trending topics. Discover popular search terms, trending hashtags and related keywords that users are actively searching for on TikTok.

Much like Google, start by entering a broad keyword into the search bar to prompt results related to your search query, as shown below.

TikTok will then generate a list of related keywords and hashtags currently trending on the platform.

The next step in enhancing your SEO efforts with TikTok Keyword Insights is identifying trending keywords and phrases relevant to your niche.

Analysing TikTok Trends

Identify emerging topics using the Trends section, located in the top left corner of the navigation panel. Trends can be filtered by industry and date range (last seven days, last 30 days, etc). This section lists trending hashtags, which can help identify potential topics of interest.

You can also investigate a topic further using the Insights section, which can be found by clicking on See analytics, as shown below:

Deep dive into the topic by accessing top-level statistics, including interest over time, regional popularity, and audience age demographic. You can also watch related videos to see the keywords in action. These collective results function as navigational aids, helping shape your strategy when creating content.

Once you have collated a range of trending hashtags relevant to you, you can check what kind of search volume they generate.

In the following example, we used to validate search volume and its trending periods over the last 12 months (or 24 months if using Google Keyword Planner).

From here, you can start creating content for your website that aligns with the latest trends – fully optimised for SEO, of course.


TikTok's Keyword Insights tool is a valuable resource that can significantly enhance your SEO efforts. Engaging with your audience and identifying trending topics to create optimised content can increase online visibility and draw more organic traffic to your website. Remember that the world of social media is ever-evolving, so it's crucial to stay up to date with the latest trends and adapt your strategy accordingly. With the right approach, TikTok's Keyword Insights tool can become a powerful ally in your SEO arsenal.

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Tahlia Reynolds
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