Web Analytics Agency
Put your data to work
Why invest in a web analytics agency?
Investing in a web analytics agency ensures you’re making data-driven decisions rather than relying on guesswork.
With so many data sources—Google Analytics, social media, CRM systems—it’s easy to get lost in the numbers.
A specialist agency helps you cut through the noise, track the right metrics, identify opportunities, and turn insights into action.
Whether it’s optimising campaigns, improving ROI, or uncovering hidden trends, our expert data analytics services give you a clear, strategic advantage in an increasingly competitive digital landscape.
Meet your new web analytics agency
When you partner with Indago, you’re working with a data analytics agency that understands the tools, trends, and best practices shaping the industry.
From data implementation and tracking audits to custom marketing analytics solutions and predictive models — we push the boundaries of innovation.
With over a decade of experience, we’ve worked across Google Analytics, Google Cloud Platform, and a range of marketing data platforms.
Our team understands how to transform raw data into actionable insights, helping businesses focus on what truly drives performance.
Whether it’s integrating multiple data sources or refining your tracking setup, we ensure your data analytics services are built for accuracy, clarity, and impact.
We don’t just claim expertise—we back it up. Our team holds Google Analytics and Google Cloud Platform certifications, along with individual-level qualifications in advanced data analytics services.
These credentials reflect our deep technical knowledge and commitment to delivering precise, reliable insights.
Our analytics process
We start with a deep dive into your business goals, ensuring our data analytics services are built around what truly matters.
Through in-depth discussions, we pinpoint the key metrics, data sources, and reporting needs that align with your objectives.
We also assess your existing setup to identify gaps and opportunities for improvement.
Next, we turn insights into action by developing a custom data analytics framework that gives you full visibility into your performance.
We start with an initial setup, testing and refining it to ensure it captures the right data and delivers meaningful insights.
With ongoing collaboration and feedback, we fine-tune the framework to meet your unique needs—so you get an analytics solution that works for you, not the other way around.
Data is only as valuable as its accuracy. That’s why we continuously monitor, refine, and optimise your digital marketing and data analytics services to ensure your reporting stays reliable.
Whether it’s adjusting tracking setups, fixing discrepancies, or evolving your analytics as your business grows, we keep your system running smoothly—so you always have the right data to make confident decisions.
Explore our data services
Our recent data projects
Contiki
How our team of data experts improved Contiki's data insights, allowing them to optimise towards consumer transactions.
Robert Half
How we achieved a 138% increase in year-on-year organic traffic for Robert Half by combining technical content and outreach.
Travelex
How our competitor analysis revealed a content gap opportunity that created a 57% increase in site-wide organic traffic.
From our clients
Meet our data team
Our latest data articles
Frequently Asked Questions
What is a web analytics service?
A web analytics service involves tracking, measuring, and analysing website data to understand user behaviour and website performance. It provides insights into metrics like traffic, bounce rates, conversion rates, and user journeys, helping businesses optimise their websites, enhance user experience, and make data-driven decisions to achieve their goals.
What is the primary purpose of analytics?
Analytics is a powerful tool that allows us to unveil insights and extract meaningful data that might remain hidden. Specifically, business analytics aims to utilise these insights derived from data collection to drive informed decision-making, ultimately leading to enhanced sales, cost reduction, and overall business improvements.
What does a web analytics agency do?
A web analytics agency helps businesses understand how users interact with their website. We analyse key metrics from your marketing channels to uncover trends, optimise strategies, and ensure your digital efforts deliver real results. Going beyond basic reporting — our services include data visualisation, warehousing and maintenance to maximise your digital marketing performance.
What are the four pillars of data analytics?
A data analytics agency leverages these four pillars to understand the 'What, Why, Where and How' of website data to uncover insights and drive results.
- Descriptive (What): Focuses on summarising historical data to understand what has happened. It includes metrics like website traffic, sales figures, and customer behaviour patterns.
- Diagnostic (Why): Dives deeper to analyse why something happened. It identifies trends, correlations, and anomalies to uncover the root causes of performance issues or successes.
- Predictive (Where): Uses historical data and advanced techniques like machine learning to forecast future trends, behaviours, or outcomes, helping businesses prepare for what’s ahead.
- Prescriptive (How): Recommends actions to achieve specific goals by analysing data and potential outcomes. It provides actionable strategies to optimise decision-making and drive results.
What does web analytics tell you?
Web analytics gives you a clearer picture of your audience — who they are, what they’re looking for, and how they engage with your site. This data helps identify which channels are driving the most traffic and conversions. Marketing analytics teams interpret these insights to inform and refine strategies for better performance and results.
What is an example of a website analytics?
A great example of website analytics in action is the use of Google Analytics. For instance, if you’re tracking a product page, it can show you how many users visited the page, how long they stayed, and whether they added the product to their cart or completed a purchase. It also reveals where the traffic came from — like a Google search or a social media post — helping you understand what’s driving engagement and conversions.
