Effective Web Design

What Is Responsive Web Development and Why Is It Important?

SEO doesn’t fall under a developer’s usual consideration-set when building. But as search engine visibility is at the heart of Indago Digital, our web development capabilities also cater to site speed and SERP rankings.

Simply put – we strive to make your site or campaign effectively function, rank and perform on all devices.

Indago Digital goes beyond our world-class, WordPress expertise as there’s no enterprise CMS platform we can’t handle.

Websites now play increasingly integral roles in business. Which is why we also guarantee industry-leading standards in payment gateways and 3rd party application integration.

A structured approach means that we’re never in a rush to push our work live, prematurely. We test, fine-tune, test again, and again. All to cull any risks of potential errors and ensure results before the project even takes off.

What Is Responsive Web Development and Why Is It Important?

Responsive Web Development at Indago Digital

With Indago Digital’s mobile-first approach that pays high attention to detail on development, we ensure nesting a perfected website experience for your users and customers.

To top it off – the seamless synchronicity between user experience and search engine optimisation, is followed-up by extensive testing and tuning.

Indago Digital’s development design and development procedure guarantees results from the ground up.

indago seo marketing

Our Responsive Web Development

Methodology and Results

During implementation we call upon core platforms from our development servers, that convert visual designs into working systems. When required, our internal testing team tests the website to ensure that its functionalities perform as expected.

Gathering Information and Resources

Gathering Information and Resources - An initial kick-off meeting with the UX designers clarifies all functionality requirements.

Based on gathered information, we evaluate the best tools and practices for launching an attractive, and intuitively responsive website. Interactive states are also discussed.

After establishing project goals and objectives, we draw a timeline for design-relative tasks and other stepping-stones to a smooth launch.

Building Development Framework

Building Development Framework - We start with a methodology - a clear path to follow during development. We research the best practices to address project requirements.

Among Interactive formularies, APIs permissions, CMS selection and integrations, we also review the mobile adaptations, based on the wireframes and mock-ups developed from the UX designers.

We review the content for population on your new site and gear the process for automation.

Web Development and Function Integrations

Web Development and Function Integrations - While the responsive website is in staging, clients can view the progress in real-time and present recommendations of their own.

We consider the designers’ comments to ensure a perfectly functional site. Integrations are also tested and customised accordingly.

Testing and Reviews

Testing and Reviews - Multi-platform responsiveness, speed, flexibility and performance are but some of the steps in top-tier responsive web development.

We work closely with clients and designers to confirm that the site is displaying the right features and functionalities.

Launching and Client Training

Launching and Client Training - Once testing is completed and the site is approved for launch, we create a Go-Live plan to ensure minimal interference to your business and customers upon launch.

We recommend enforcing a ‘Code Freeze’ period prior to/immediately for a smooth launch.

Once the site is live, our strictly controlled, deployment procedure ensures code integrity and stability.

Meet Our

Creative Team

All and any viewpoints matter – especially when shaping those fundamentally innovative solutions.

That’s why a diverse skill-set is key to producing highly effective, and uniquely creative results. Our creative team is formed by a professionally experienced, and passionate collection of creatives, developers and producers. All previously having collaborated in various Advertising, Digital Marketing, Information Technology and Communication campaigns.

Creative Testimonials

Successful Stories

  • Jeremy Reitman
    Jeremy Reitman
    6 years ago
    Director, Digital Marketing - Expedia ;

    We’ve worked with Gary & Indago from day one. They’ve been instrumental in helping bring the Helloworld brand to life online through various performance marketing means. Their team of experts focused on everything digital from paid search, organic (SEO), mobile web/app, analytics, re-targeting. Unlike most other agencies, Indago felt like a direct extension to the core helloworld team & elected to be involved in strategic meetings to achieve the desired results.

  • Bridget Toogood
    Bridget Toogood
    55 years ago
    Digital Marketing Executive - AAT Kings ;

    We decided to work with Indago Digital due to the work they’ve conducted with the rest of the Travel Corporation. As well as driving instant results and being subject matter experts they’ve helped us by supplying training, suggesting other channels to utilise and by providing client services in a way we believe an agency should.

  • Peter Skjellerup
    Peter Skjellerup
    55 years ago
    Marketing Manager - Five Star Games ;

    We’ve been working with Indago for over a year and it’s great to see their continued passion for digital marketing, our industry, our brand and its marketing effort. They are always interested in trying new channels in a constant effort to improve results.

  • Rebecca Newton
    Rebecca Newton
    55 years ago
    Group Head of Marketing - Crown Resorts ;

    The relationship is still in its infancy but in the short time that we’ve worked with indago digital we’re been impressed with the level of dedication and detail placed onto our campaigns. We work with numerous people there who are effectively communicating with each other to make sure that nothing drops off and none of our IP is lost.

Our Responsive Web Development News Hub

Industry's Latest News & Trends

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