Digital Marketing Blog

It’s that time of year. Office parties, boozy lunches, Hans Gruber falling to his death off Nakatomi Plaza. Agency life in a nutshell. Welcome to the party, pal.

A month ago Google launched the much-awaited 'Demographic Targeting for Search feature' & we’ve been eagerly collecting data. So let’s get into the nitty-gritty.

I’ve seen many businesses & clients try to bring their Google AdWords campaigns in-house, with varied success. But exactly what justifies this as the ideal move?

There’s a common narrative in search is that Google AdWords match types adhere to a hierarchy of expected performance - Maybe it’s time to rewrite the narrative.

In digital media, we have many tools to automate basic account management functions to free up time for innovation that would otherwise be spent twiddling knobs.

On May 24 Google announced its new AdWords & Analytics products. It’s every search geeks favourite day of the year. The comprehensive keynote lasts over an hour.

We need to get into the habit of critically analysing our work. I’m not saying I have all the answers but rather I’m going to encourage a tough-love perspective.

Here’s the sticky scenario, your boss & client storms over the phone “The AdWords account performance is down again and I need you to tell me why before lunch!”.

70% of sites worldwide are using Google Analytics. When was the last time that you checked your Audience section? I suggest you do it now for some epic insights.